Reports and Analytics
      Back to home
      1. Knowledge Base
      2. LMS Sync & Call Logic
      3. Reports and Analytics

      Comparison Report

      Find out how you can generate a Comparison Report to display Buyer/Publisher performance metrics side-by-side.

      Whether you're short on time or seeking a high-level overview, the Comparison Report will help you analyze your business development by comparing performance data from different periods for both Buyers and Publishers.

       


      To view the report, go to the Analytics and Optimization > Performance Tools > Comparison Report section.

      comparison report 1

      Here, you can quickly access both Buyer's and Publisher's analytics, including key metrics like presented count, lead count, sold count, send error count, timeout, overall revenue, and more. What sets this tool apart is its capacity to compare these metrics across four periods for in-depth insights into your performance trends. By employing various filters, you can refine the report data and categorize information according to your specific needs and scope.

      You can generate data by Buyer, Buyer by State, Publisher, Publisher by State, Publisher by Channel, Buyer by Publisher, Buyer by Hour, and Publisher by Hour for comparison.

      Buyer

      Buyer by State

      Publisher

      Publisher by State

      Publisher by Channel

      Buyer by Publisher

      Buyer by Hour

      Publisher by Hour

      Buyer

      The “Buyer” tab allows you to view and compare the performance of each individual buyer across four different time periods. The comparison will display the performance data, including both the numerical figures and the corresponding percentage changes.

      In the generated report, you can see the performance data for each Buyer in the following columns:

      • Id: The unique identification number of the Buyer.
      • Buyer: The name and ID of the Buyer.
      • Pings: The comparison of the number of pings for the chosen time periods.
      • Pings Accepted: The comparison of the number of accepted pings for the chosen time periods.
      • Presented: The comparison of the number of leads (posts) for the chosen time periods.
      • Sold: The comparison of the number of the sold leads (accepts) for the chosen time periods.
      • Send Error: The comparison of the number of posting errors for the chosen time periods.
      • Timeout: The comparison of the number of leads with timeout status for the chosen time periods.
      • Redirects, %: The comparison of the percentage of redirects for the chosen time periods.
      • Accept Rate, %: The comparison ratio of sold leads(accepts) to the total leads (posts) for the chosen time periods.
      • Rejected: The comparison ratio of the rejected leads (posts) amount for the chosen time periods.
      • TOTAL: The comparison of the total revenue for the chosen time periods.
      • ADM: The comparison of the Admin revenue for the chosen time periods.
      • CPL: The comparison of the Cost per Lead rates for the chosen time periods.
      • ALP: The comparison of the Average per Lead (the ratio of total revenue to the number of sold leads (accepts)) rates for the chosen time periods.

      You can narrow down the search results by using the following filters:

        • Calendar A: Select the date range for the comparison for Calendar A.
        • Calendar B: Select the date range for the comparison for Calendar B.
        • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).
        • Product: Select the Product.
        • Buyer Agent: Select the Buyer Agent.
        • Buyer: Select the Buyer.
        • Buyer Campaign: Select the Campaign of the particular Buyer. 
      • Buyer Tags: Select the Buyer Tag. 
      • Campaign Tags: Select the Campaign Tag.
      • Current Time: Select the “Yes” option to summarize the data up to the current time for each selected date within the data range.
      • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the selected date range.
      • Show Percentage: Check the box to display the performance difference in percentage for the selected date range for each of the selected data columns in the report.
      • Include Silent Campaigns: Check the box to include the Silent Campaigns for the selected Buyer in the report. 

      Click the “Search” button to generate the report.

      Buyer by State

      The “Buyer by State” tab allows you to view and compare the report of the Buyers’ performance across four different time periods for each state (only for the US). The comparison will display the performance data, including both the numerical figures and the corresponding percentage changes.

      comparison report 2

      In the generated list, you can see the Buyers’ performance data for each state in the following columns:

      • State: The name of the State.
      • Pings: The comparison of the number of pings for the chosen time periods.
      • Pings Accepted: The comparison of the number of accepted pings for the chosen time periods.
      • Presented: The comparison of the leads (posts) for the chosen time periods.
      • Sold: The comparison of the sold leads (accepts) for the chosen time periods.
      • Send Error: The comparison of the number of posting errors for the chosen time periods.
      • Timeout: The comparison of the number of leads with timeout status for the chosen time periods.
      • Redirects, %: The comparison of redirects number percentage for the chosen time periods.
      • Accept Rate, %: The comparison of the percentage ratio of sold leads (accepts) to total leads (posts) amount for the chosen time periods.
      • Rejected: The comparison of the rejected leads amount for the selected date range.
      • TOTAL: The comparison of the total revenue for the chosen time periods.
      • ADM: The comparison of the Admin revenue for the chosen time periods.
      • CPL: The comparison of the Cost per Lead rates for the chosen time periods.
      • ALP: The comparison of the Average per Lead rates for the chosen time periods.

      You can narrow down the search results by using the following filters:

      • Calendar A: Select the date range for the comparison for Calendar A.
      • Calendar B: Select the date range for the comparison for Calendar B.
      • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).
      • Product: Select the Product.
      • Buyer Agent: Select the Buyer Agent.
      • Buyer: Select the Buyer.
      • Buyer Campaign: Select the Campaign of the particular Buyer. 
      • Buyer Tags: Select the Buyer Tag. 
      • Campaign Tags: Select the Campaign Tag.
      • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the selected date range.
      • State: Select the State.
      • Publisher: Select the Publisher.
      • Show Percentage: Check the box to display the performance difference in percentage for the selected date range for each of the selected data columns in the report.
      • Include Silent Campaigns: Check the box to include the Silent Campaigns for the selected Buyer in the report. 

      Click the “Search” button to generate the report.

      Publisher

      The “Publisher” tab allows you to view and compare the performance of each individual publisher across four different time periods. The comparison will display the performance data, including both the numerical figures and the corresponding percentage changes.

      comparison report 3

      In the generated list, you can see the performance data for each Publisher in the following columns:

      • Id: The unique identification number of the Publisher. 
      • Publisher: The name and the ID of the Publisher.
      • Pings: The comparison of the number of pings for the chosen time periods.
      • Pings Accepted: The comparison of the number of accepted pings for the chosen time periods.
      • Post: The comparison of the number of posts for the chosen time periods.
      • Leads: The comparison of the number of leads for the chosen time periods.
      • Sold: The comparison of the number of sold leads for the chosen time periods.
      • Redirects, %: The comparison of redirects number percentage for the chosen time periods.
      • Rejected: The comparison of the number of rejected leads for the chosen time periods.
      • PUB: The comparison of the Publisher’s earnings for the chosen time periods.
      • ADM: The comparison of the Admin revenue for the chosen time periods.
      • Dup 1 Day, %: The comparison of the number of duplicate leads recorded in the system within the last 24 hours for the chosen time periods. Check the box “Show Lead Quality” to display this column.
      • Dup 14 Days, %: The comparison of the number of duplicate leads recorded in the system within the past 14 days for the chosen time periods. Check the box “Show Lead Quality” to display this column.
      • Dup 30 Days, %: The comparison of the number of duplicate leads recorded in the system within the past 30 days for the chosen time periods. Check the box “Show Lead Quality” to display this column.
      • Dup 45 Days, %: The comparison of the number of duplicate leads recorded in the system within the past 45 days for the chosen time periods. Check the box “Show Lead Quality” to display this column.
      • EPL: The comparison of the Earning per Lead rates for the chosen time periods.
      • ALP: The comparison of the Average per Lead rates for the chosen time periods.

      You can narrow down the search results by using the following filters:

      • Calendar A: Select the date range for the comparison for Calendar A.
      • Calendar B: Select the date range for the comparison for Calendar B.
      • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).
      • Product: Select the Product.
      • Publisher Agent: Select the Publisher Agent.
      • Publisher: Select the Publisher.
      • Publisher Channel: Select the Publisher Channel. 
      • Channel Label: Select the Channel Label.
      • Publisher Source: Select the Publisher Source. 
      • Method: Select the Method. 
      • Current Time: Select the “Yes” option to summarize the data up to the current time for each selected date within the data range.
      • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the selected date range.
      • Ping Tree: Select the Ping Tree. Note: this filter can be used only if the “Current Time” value filter is set as “No”.
      • Show Percentage: Check the box to display the performance difference in percentage for the selected date range for each of the selected data columns in the report.
      • Show Lead Quality: Check the box to display the comparison of the number of duplicate leads recorded in the system within 1 / 14 / 30 / 45 days for the selected date range.

      Click the “Search” button to generate the report.

      Publisher by State

      The “Publisher by State” tab allows you to view and compare the report of the Publishers’ performance across four different time periods for each state  (only in the US). The comparison will display the performance data, including both the numerical figures and the corresponding percentage changes.

      comparison report 4

      In the generated list, you can see the Publishers’ performance data for each state in the following columns:

      • State: The name of the State.
      • Pings: The comparison of the number of pings for the chosen time periods.
      • Pings Accepted: The comparison of the number of accepted pings for the chosen time periods.
      • Post: The comparison of the number of posts for the chosen time periods.
      • Leads: The comparison of the number of leads for the chosen time periods.
      • Sold: The comparison of the number of sold leads for the chosen time periods.
      • Redirects, %: The comparison of redirects number percentage for the chosen time periods.
      • Rejected: The comparison of the number of rejected leads for the chosen time periods.
      • PUB: The comparison of the Publisher’s earnings for the chosen time periods.
      • ADM: The comparison of the Admin revenue for the chosen time periods.
      • EPL: The comparison of the Earning per Lead rates for the chosen time periods.
      • ALP: The comparison of the Average per Lead rates for the chosen time periods.

      You can narrow down the search results by using the following filters:

      • Calendar A: Select the date range for the comparison for Calendar A.
      • Calendar B: Select the date range for the comparison for Calendar B.
      • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).
      • Product: Select the Product.
      • Publisher Agent: Select the Publisher Agent.
      • Publisher: Select the Publisher.
      • Publisher Channel: Select the Publisher Channel. 
      • Publisher Source: Select the Publisher Source. 
      • Method: Select the Method. 
      • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the selected date range.
      • State: Select the State.
      • Show Percentage: Check the box to display the performance difference in percentage for the selected date range for each of the selected data columns in the report.

      Click the “Search” button to generate the report.

      Publisher by Channel

      The “Publisher by Channel” tab allows you to view and compare the report of the Publishers’ performance across four different time periods for each channel. The comparison will display the performance data, including both the numerical figures and the corresponding percentage changes.

      comparison report 5

      In the generated list, you can see the Publishers’ performance data by Channel in the following columns:

      • Id: The unique identification number of the Publisher. 
      • Publisher: The name and the ID of the Publisher.
      • Channel: The name of the Publisher’s Channel.
      • Pings: The comparison of the number of pings for the chosen time periods.
      • Pings Accepted: The comparison of the number of accepted pings for the chosen time periods.
      • Post: The comparison of the number of posts for the chosen time periods.
      • Leads: The comparison of the number of leads for the chosen time periods.
      • Sold: The comparison of the number of sold leads for the chosen time periods.
      • Redirects, %: The comparison of redirects number percentage for the chosen time periods.
      • Rejected: The comparison of the number of rejected leads for the chosen time periods.
      • PUB: The comparison of the Publisher’s earnings for the chosen time periods.
      • ADM: The comparison of the Admin revenue for the chosen time periods.
      • Dup 1 Day, %: The comparison of the number of duplicate leads recorded in the system within the last 24 hours for the chosen time periods. Check the box “Show Lead Quality” to display this column.
      • Dup 14 Days, %: The comparison of the number of duplicate leads recorded in the system within the past 14 days for the chosen time periods. Check the box “Show Lead Quality” to display this column.
      • Dup 30 Days, %: The comparison of the number of duplicate leads recorded in the system within the past 30 days for the chosen time periods. Check the box “Show Lead Quality” to display this column.
      • Dup 45 Days, %: The comparison of the number of duplicate leads recorded in the system within the past 45 days for the chosen time periods. Check the box “Show Lead Quality” to display this column.
      • EPL: The comparison of the Earning per Lead rates for the chosen time periods.
      • ALP: The comparison of the Average per Lead rates for the chosen time periods.

      You can narrow down the search results by using the following filters:

      • Calendar A: Select the date range for the comparison for Calendar A.
      • Calendar B: Select the date range for the comparison for Calendar B.
      • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).
      • Product: Select the Product.
      • Publisher Agent: Select the Publisher Agent.
      • Publisher: Select the Publisher.
      • Publisher Channel: Select the Publisher Channel. 
      • Channel Label: Select the Channel Label.
      • Publisher Source: Select the Publisher Source. 
      • Method: Select the Method. 
      • Current Time: Select the “Yes” option to summarize the data up to the current time for each selected date within the data range.
      • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the selected date range.
      • Ping Tree: Select the Ping Tree.
      • Show Percentage: Check the box to display the performance difference in percentage for the selected date range for each of the selected data columns in the report.
      • Show Lead Quality: Check the box to display the comparison of the number of duplicate leads recorded in the system within 1 / 14 / 30 / 45 days for the selected date range. 

      Click the “Search” button to generate the report.

      Buyer by Publisher

      The “Buyer by Publisher” tab allows you to view and compare the Buyers’ performance sorted by Publishers across four different time periods. The comparison will display the performance data, including both the numerical figures and the corresponding percentage changes.

      comparison report 6

      In the generated list, you can see the Buyers’ performance data by Publisher in the following columns:

      • Id: The unique identification number of the Buyer.
      • Buyer: The name and the ID of the Buyer.
      • Pings: The comparison of the number of pings for the chosen time periods.
      • Pings Accepted: The comparison of the number of accepted pings for the chosen time periods.
      • Presented: The comparison of the number of leads (posts) for the chosen time periods.
      • Sold: The comparison of the number of the sold leads (accepts) for the chosen time periods.
      • Send Error: The comparison of the number of posting errors for the chosen time periods.
      • Timeout: The comparison of the number of leads with timeout status for the chosen time periods.
      • Redirects, %: The comparison of redirects number percentage for the chosen time periods.
      • Accept Rate, %: The comparison of the percentage ratio of sold leads (accepts) to the total number of leads (posts) for the chosen time periods.
      • Rejected: The comparison of the number of rejected leads for the chosen time periods.
      • TOTAL: The comparison of the total revenue for the chosen time periods.
      • ADM: The comparison of the Admin revenue for the chosen time periods.
      • CPL: The comparison of the Cost per Lead rates for the chosen time periods.
      • ALP: The comparison of the Average per Lead rates for the chosen time periods.

      You can narrow down the search results by using the following filters:

      • Calendar A: Select the date range for the comparison for Calendar A.
      • Calendar B: Select the date range for the comparison for Calendar B.
      • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).
      • Product: Select the Product.
      • Buyer Agent: Select the Buyer Agent.
      • Buyer: Select the Buyer.
      • Buyer Campaign: Select the Campaign of the particular Buyer. 
      • Buyer Tags: Select the Buyer Tag. 
      • Campaign Tags: Select the Campaign Tag.
      • Publisher: Select the Publisher.
      • Publisher Source: Select the Publisher Source. 
      • Current Time: Select the “Yes” option to summarize the data up to the current time for each selected date within the data range.
      • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the selected date range.
      • Show Percentage: Check the box to display the performance difference in percentage for the selected date range for each of the selected data columns in the report.
      • Include Silent Campaigns: Check the box to include the Silent Campaigns for the selected Buyer in the report. 

      Click the “Search” button to generate the report.

      Buyer by Hour

      The “Buyer by Hour” tab allows you to view and compare the hourly performance of Buyers across two different time periods. The comparison will display the performance data, including both the numerical figures and the corresponding percentage changes.

      comparison report 7

      In the generated list, you can see the Buyers’ performance data for each hour in the following columns:

      • Hour: The particular hour.
      • Pings: The comparison of the number of pings for the chosen time periods.
      • Pings Accepted: The comparison of the number of accepted pings for the chosen time periods.
      • Presented: The comparison of the number of leads (posts) for the chosen time periods.
      • Sold: The comparison of the number of the sold leads (accepts) for the chosen time periods.
      • Send Error: The comparison of the number of posting errors for the chosen time periods.
      • Timeout: The comparison of the number of leads with timeout status for the chosen time periods.
      • Redirects, %: The comparison of redirects number percentage for the chosen time periods.
      • Accept Rate, %: The comparison of the percentage ratio of sold leads (accepts) to the total number of leads (posts) for the chosen time periods.
      • Rejected: The comparison of the number of rejected leads for the chosen time periods.
      • TOTAL: The comparison of the total revenue for the chosen time periods.
      • ADM: The comparison of the Admin revenue for the chosen time periods.
      • CPL: The comparison of the Cost per Lead rates for the chosen time periods.
      • ALP: The comparison of the Average per Lead rates for the chosen time periods.

      You can narrow down the search results by using the following filters:

      • Calendar A: Select the date range for the comparison for Calendar A.
      • Calendar B: Select the date range for the comparison for Calendar B.
      • Product: Select the Product.
      • Buyer Agent: Select the Buyer Agent
      • Buyer: Select the Buyer.
      • Buyer Campaign: Select the Campaign of the particular Buyer. 
      • Buyer Tags: Select the Buyer Tag. 
      • Campaign Type: Select the type of the Campaign.
      • Campaign Tags: Select the Campaign Tag.
      • Publisher: Select the Publisher.  
      • Show Percentage: Check the box to display the performance difference in percentage for the selected date range for each of the selected data columns in the report.
      • Include Silent Campaigns: Check the box to include the Silent Campaigns for the selected Buyer in the report. 

      Click the “Search” button to generate the report.

      Publisher by Hour

      The “Publisher by Hour” tab allows you to view and compare the hourly performance of publishers across two different time periods. The comparison will display the performance data, including both the numerical figures and the corresponding percentage changes.

      comparison report 8

      In the generated list, you can see the Publishers’ performance data for each hour in the following columns:

      • Hour: The particular hour.
      • Pings: The comparison of the number of pings for the chosen time periods.
      • Pings Accepted: The comparison of the number of accepted pings for the chosen time periods.
      • Post: The comparison of the number of posts for the chosen time periods.
      • Leads: The comparison of the number of leads for the chosen time periods.
      • Sold: The comparison of the number of sold leads for the selected date ranges.
      • Redirects, %: The comparison of redirect percentage for the chosen time periods.
      • Rejected: The comparison of the number of rejected leads for the chosen time periods.
      • PUB: The comparison of the Publisher earnings for the chosen time periods.
      • ADM: The comparison of the Admin revenue for the chosen time periods.
      • EPL: The comparison of the Earnings per Lead rates for the chosen time periods.
      • ALP: The comparison of the Average Lead Price rates for the chosen time periods.

      You can narrow down the search results by using the following filters:

      • Calendar A: Select the date range for the comparison for Calendar A.
      • Calendar B: Select the date range for the comparison for Calendar B.
      • Product: Select the Product.
      • Publisher Agent: Select the Publisher Agent.
      • Publisher: Select the Publisher.
      • Publisher Channel: Select the Publisher Channel. 
      • Publisher Source: Select the Publisher Source. 
      • Show Percentage: Check the box to display the performance difference in percentage for the selected date ranges for each of the selected data columns in the report.

      Click the “Search” button to generate the report.