---
title: DMARC
description: DMARC record is a text entry within the DNS record that displays your email domain policy when checking if your SPF and/or DKIM has passed or failed.
---
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# DMARC
## DMARC record is a text entry within the DNS record that displays your email domain policy when checking if your SPF and/or DKIM has passed or failed.
**DMARC** *(Domain-based Message Authentication Reporting & Conformance)* is an open-source standard that uses a concept called alignment to tie the result of two other open-source standards:
- **SPF** (*Sender Policy Framework*) is an email validation protocol that helps protect email users from potential spammers.
- **DKIM** (*DomainKeys Identified Mail*) is an email validation protocol used to authenticate an email that’s being sent.
Adopting **DMARC** involves creating a **DMARC** record, publishing it, and using the generated information to gain insight and control over the way your domains are handling email. The **DMARC** record is essentially made up of a specified Host/Name (i.e. the record name \_dmarc.mxtoolbox.com is the Host/Name for MxToolbox) and tag-value pairs. Tag-value pairs are pretty much what they sound like; you have a tag (.e.g., the policy is represented by "**p**=") and a value such as "**none,**" which are paired to tell the receiving mail server what actions to take. You can see this by looking at the following example record, which contains three (3) tag-value pairs:
**"v=DMARC1; p=none; rua=**[**mailto:dmarc@yourdomain.com**](mailto:dmarc@yourdomain.com)**"**
The three (3) tags are: **v, p, & rua**, and the three (3) values are **DMARC1**, none, and mailto: dmarc@yourdomain.com. The "**v**" tag is the version of **DMARC**, the "**p**" tag is the policy (meaning what actions to take if the message fails **DMARC**), and the "**rua**" tag is the email address where the **DMARC** aggregate reports are sent.
**DMARC** helps legitimize your email by doing two things:
- Sends reports to the owner about the email, including information about the **SPF** and/or **DKIM** alignment.
- Informs email receivers *(like Gmail and Yahoo)* how to handle messages that fail to align with those protocols.
To start generating and visualizing **DMARC** data, you have to set up a **DMARC** record for each domain you want to monitor. This is a common instruction for publishing a **DMARC** record:
- Log in to your DNS management console.
- Navigate to the domain where you’ll be publishing a **DMARC** record.
*Note: Most DNS management consoles will ask for: *
- *Hostname: This should be “\_dmarc”. Note: the leading “underbar” character is required. *
- *Resource type: This is a txt, as* ***DMARC****records are published in the DNS as txt resources. *
- *Value: This is the* ***DMARC*** *record itself, of the form v=dmarc1; p=none; rua=...*
*Note: These are the most commonly used DNS providers: Cloudflare, GoDaddy, DYN, DNS Made Easy, Wix, Name.com, etc.*
After you’ve published the **DMARC** records, **DMARC** data will begin to generate within a day or two in the form of reports that give you insight on how your domains are handling email.
*Note: If you don’t have a DMARC record, you will still get and manage the report, but the email authentication mechanism for your domain will be unavailable.*
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