Employment Status Analyzer

This information can be used to adjust campaigns or even to better understand what type of audience they are targeting.

Note: This report is available for the UK only.

To open the “Employment Status Analyzer” go to the Analytics and Optimization > Product-based Reports > Employment Status Analyzer section.

You can view the report using the next tabs:

By Publisher

By Buyer

By Date

By Publisher

The “By Publisher” tab displays the employment type information on leads from Publishers. The report list contains the following information:

• Publisher: The name of the Publisher.

• Total: The total number of leads: the number of leads sold.

• Full Time: The total number of leads with full-time work: the number of sold leads with full-time work (the percentage ratio of sold leads to the total amount of all leads in this category).

• Part Time: The total number of leads with part-time work: the number of sold leads with part-time work (the percentage ratio of sold leads to the total amount of all leads in this category).

• Temporary Employment: The total number of temporarily employed leads: the number of sold leads with the temporary employment (the percentage ratio of sold leads to the total amount of all leads in this category).

• Self Employed: The total number of self-employed leads: the number of sold self-employed leads (the percentage ratio of sold leads to the total amount of all leads in this category).

• Unemployed: The total number of unemployed leads: the number of sold unemployed leads (the percentage ratio of sold leads to the total amount of all leads in this category).

• Pension: The total number of leads with a pension: the number of sold leads with a pension (the percentage ratio of sold leads to the total amount of all leads in this category).

• Disability Benefit: The total number of leads with disability benefits: the number of sold leads with disability benefits (the percentage ratio of sold leads to the total amount of all leads in this category).

• Student: The total number of leads with a student status: the number of sold leads with a student status (the percentage ratio of sold leads to the total amount of all leads in this category).

You can narrow down the search results by using the following filters:

• Date: Select the date range.

• Publisher: Select the Publisher.

• Publisher Agent: Select the Publisher Agent.

By Buyer

The “By Buyer” tab displays the employment type information on leads from Buyers.

• Buyer: The name of the Buyer.

• Total: The total number of leads: the number of leads sold.

• Full Time: The total number of leads with full-time work: the number of sold leads with full time work (the percentage ratio of sold leads to the total amount of all leads in this category).

• Part Time: The total number of leads with part-time work: the number of sold leads with part-time work (the percentage ratio of sold leads to the total amount of all leads in this category).

• Temporary Employment: The total number of temporarily employed leads: the number of sold leads with the temporary employment (the percentage ratio of sold leads to the total amount of all leads in this category).

• Self Employed: The total number of self employed leads: the number of sold self-employed leads (the percentage ratio of sold leads to the total amount of all leads in this category).

• Unemployed: The total number of unemployed leads: the number of sold unemployed leads (the percentage ratio of sold leads to the total amount of all leads in this category).

• Pension: The total number of leads with a pension: the number of sold leads with a pension (the percentage ratio of sold leads to the total amount of all leads in this category).

• Disability Benefit: The total number of leads with disability benefits: the number of sold leads with disability benefits (the percentage ratio of sold leads to the total amount of all leads in this category).

• Student: The total number of leads with a student status: the number of sold leads with a student status (the percentage ratio of sold leads to the total amount of all leads in this category).

You can narrow down the search results by using the following filters:

• Date: Select the date range.

• Buyer: Select the Buyer.

• Campaign: Select the Campaign.

By Date

The “By Date” tab displays the employment type information on leads by date.

• Date: The date.

• Total: The total number of leads: the number of leads sold.

• Full Time: The total number of leads with full-time work: the number of sold leads with full-time work (the percentage ratio of sold leads to the total amount of all leads in this category).

• Part Time: The total number of leads with part-time work: the number of sold leads with part-time work (the percentage ratio of sold leads to the total amount of all leads in this category).

• Temporary Employment: The total number of temporarily employed leads: the number of sold leads with the temporary employment (the percentage ratio of sold leads to the total amount of all leads in this category).

• Self Employed: The total number of self-employed leads: the number of sold self-employed leads (the percentage ratio of sold leads to the total amount of all leads in this category).

• Unemployed: The total number of unemployed leads: the number of sold unemployed leads (the percentage ratio of sold leads to the total amount of all leads in this category).

• Pension: The total number of leads with a pension: the number of sold leads with a pension (the percentage ratio of sold leads to the total amount of all leads in this category).

• Disability Benefit: The total number of leads with disability benefits: the number of sold leads with disability benefits (the percentage ratio of sold leads to the total amount of all leads in this category).

• Student: The total number of leads with a student status: the number of sold leads with a student status (the percentage ratio of sold leads to the total amount of all leads in this category).

You can narrow down the search results using the “Date” filter.