A campaign is a method of working with a particular type of traffic. Campaigns are created for a particular buyer and a buyer may have more than one campaign in order to segment traffic based on quality, lead processing method, or other criteria.

Campaigns are associated with a particular buyer and thus are not shared with other buyers in your Phonexa system.

It is important to note that without having at least one campaign set up, a buyer will not be able to receive traffic.

Campaigns are divided into the following types:

  • Redirect results in a redirect page being presented to the consumer after the buyer accepts the post.

  • Silence does not present a redirect page. The buyer accepts the data and contacts the customer directly with an offer.

  • Direct Call campaigns determine which type of calls go to a buyer. The call campaign determines which calls go to a buyer based on filters, resections, schedules, and caps.

  • Hot Transfer pings the application to buyers, giving buyers the opportunity to accept or reject the caller. If the application is accepted, the call is passed to the buyer.

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