The Buyer Performance Summary report allows you to track the Buyer’s performance and revenue for every product. You can view the report grouped by various criteria on the corresponding report tabs.

To view the report, go to the All Reports > Buyer Reports > Performance Summary section.

The Performance Summary report contains the following information:

  • Buyer: The Buyer Name.

  • Date: The range of selected dates.

  • Pings: The number of pings (LMS Ping Post products only).

  • Pings Accepted: The number of accepted pings (LMS Ping Post products only).

  • Ping Acc. Rate: The percentage ratio of the accepted pings to the total number of pings (LMS Ping Post products only).

  • Post: The total number of posts.

  • Rejected: The number of rejected posts (Call Logic) / leads(LMS).

  • Accept: The number of accepted posts (Call Logic) / sold leads(LMS).

  • Accept Rate, % (Posts Accepted, %, Post Acc. Rate): The percentage ratio of the accepted posts/ sold leads to the total number of posts/leads.

  • Redirects, % (LMS only): The percentage ratio of redirects to sold leads.

  • Transferred (Call Logic only): The number of transferred calls.

  • Sold (Call Logic only): The number of transferred calls.

  • Sold. % (Call Logic only): The percentage of sold calls. The percentage ratio of the number of sold calls to the number of transferred calls.

  • Duration (Buyer) (Call Logic only): The call duration after it was connected to the buyer.

  • Avg. Duration (Buyer) (Call Logic only): The average call duration after it was connected to the buyer.

  • CPL: The earning per lead. The ratio of total earnings to the number of posts.

  • Pub: The Publisher earnings.

  • ADM: Admin revenue.

  • TTL: Total revenue.

  • Send Error: The number of posting errors.

  • Timeout: The number of timeouts.

  • Integration Reject: The number of leads that were rejected inside the campaign integration.

  • No Reply: The number of leads without a response from the server (commonly URL issues).

  • Integration Filter: The number of leads filtered by integration.

  • Buyer: The name of the Buyer.

  • Campaign: The name of the campaign.

  • Campaign Tags: The campaign tags. Read more about the Campaign Tags in this Knowledge Base article.

  • Min Price: The minimum campaign price.

  • Product: The name of the Product.

  • Hour (Group by Hour tab): The hour range 00-23.

  • Post Price: The post price (corresponding to the minimum campaign price).

  • Ping Tree: The name of the Ping Tree.

  • ID: The unique identification number of the buyer.

  • Accepted Leads: The number of accepted leads.

  • State : The US state.

  • % of Total Sold: The percentage of Total Sold leads per state.

  • % of Total Presented: The percentage of Total Post per state.

  • Publisher: The name of the Publisher.

  • Publisher Source: The Publisher’s source.

  • Converted: The number of purchased leads with the “Converted” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.

  • Bad Contact: The number of purchased leads with the “Bad Contact” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.

  • Never Applied: The number of purchased leads with the “Never Applied” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.

  • Withdrawn: The number of purchased leads with the “Withdrawn” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.

  • Pending: The number of purchased leads with the “Pending” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.

  • Publisher Adj.: The Publisher earnings adjustment amount. Select the “Show Price Adjustment” checkbox to see this column.

  • ADM Adj.: Admin revenue adjustment amount. Select the “Show Price Adjustment” checkbox to see this column.

  • TTL Adj.: Total revenue adjustment amount. Select the “Show Price Adjustment” checkbox to see this column.

You can view the report grouped by the following criteria:

  • Group by Buyer

  • Group by Date

  • Do Not Group

  • Group by Hour

  • Group by Campaign. Note: Depending on the Buyer integration, you may view price reject and dynamic post prices. Otherwise, the report presents the static Campaign prices.

  • Group by Ping Tree

  • Group by Publisher

  • For Accounting

  • Group by State

  • Buyer by State

  • Group by Product

  • Unique Leads

  • Group by Duration (Call Logic only)

You can narrow down the search results by using the following filters:

  • Date: Enter the date range for report generating.

  • Product: Select the Product from the drop-down menu.

  • Buyer Agent: Select the Buyer Agent from the drop-down menu.

  • Buyer: Select the Buyer from the drop-down menu.

  • Buyer Campaign: Select the Campaign from the drop-down menu.

  • Publisher: Select the Publisher from the drop-down menu.

  • Publisher Source: Select the Publisher source from the drop-down menu.

  • Campaign Type: Select the type of the campaign from the drop-down menu.

  • Ping Tree: Select the Ping Tree name from the drop-down menu.

  • Campaign Tag: Select the Campaign tag from the drop-down menu.

  • Show Lead Quality/Disposition: Select the checkbox to show lead quality/lead disposition related columns in the report.

  • Show Price Adjustment: Select the checkbox to show price adjustment related columns in the report (Publisher Adj., ADM Adj., TTL Adj.).

Click the “Search” button to generate the report.

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