The “Price Reject Analysis” section contains a summary of price rejects data grouped by the Buyer, Campaign, Date, etc, and detailed information about rejects. To view the report, go to the Analytics and Optimization > Performance Tools > Price Reject Analysis section.

You can group the report by Buyer, Date, Campaign, or Publisher by using the “Group by Buyer”, “Group by Date”, “Group by Campaign” and “Group by Publisher” tabs respectively, view the detailed information about leads with the price reject (the “Details” tab), check the information about the outbid (the “Outbid Post” tab), and compare the price reject data by the selected date ranges (the “Comparison” tab).

The “Group by Buyer” tab contains the price reject data grouped by the Buyer.

You can narrow down the search results by the following filters:

  • Date: Select the date range of the report.

  • Product: Select the Product from the drop-down list.

  • Price Reject Buyer: Select the Buyer from the drop-down list.

  • Price Reject Buyer Campaign: Select the Campaign from the drop-down list.

  • Offer Buyer Campaign Tag: Select the name of the Buyer’s Tag from the drop-down list.

  • Publisher: Select the Publisher from the drop-down list.

  • Hide Offer Price: Check the box to hide the “Offer Price” field.

Click the “Search” button to generate a report.

Use the “Group by Buyer”, “Group by Date”, “Group by Campaign”, or “Group by Publisher” tabs to sort the information about the price rejects by the Buyer, Date, Campaign, or Publisher respectively, or the “Comparison” tab to compare two selected periods. Depending on the chosen tab, the following information will be displayed:

  • Buyer: The name of the related Buyer (available only on the “Group by Buyer” and the “Group by Campaign” tabs).

  • Campaign: The name of the Campaign (available only on the “Group by Campaign” tab).

  • Campaign Tags: The name of the Campaign Tag (available only on the “Group by Campaign” tab).

  • Date: The date of the lead processing (available only on the “Group by Date” tab).

  • Publisher: The name of the Publisher (available only on the “Group by Publisher” tab).

  • Product: The name of the Product.

  • Post Price: The minimum price for the Campaign.

  • Offer Price: The price for the lead that was offered by the Buyer.

  • Posts: The number of lead posts.

  • Offers: The number of offers.

  • %/Offer/Tier: The percentage of offers for the selected period.

  • Success: The total number of sold price-rejects.

  • Win Rate: The percentage ratio of complete sales in the number of offers.

  • TTL: The amount that the Buyer has paid to the system.

  • Redirect: The total amount of price-rejects that were redirected to the different Campaign.

  • % Redirect: The percentage ratio of complete sales in redirected sales.

  • Lower: The total number of price-rejects that were sold at a lower price than the Offer Price.

  • % of Lower: The percentage ratio of complete sales in sales at a lower price.

  • Higher: The total number of price-rejects that were sold at a higher price than the Offer Price.

  • % of Higher: The percentage ratio of complete sales in sales at a higher price.

  • Conflict: The number of price-rejected leads that weren't sold to any Buyer.

  • % of Conflict: The percentage ratio of complete sales in the number of unsold leads.

  • Not Post: The total number of price-rejects that were not sold for the Campaign with the lower price after they have received a Price-reject Status.

  • Reject: The total number of price-rejects where the buyer did not respond as Reject, Price-Reject, or Sold (The most frequent option is an error).

  • Error: The total number of errors that caused the Price-Reject.

  • Timeout: The total number of timeouts.

  • Pub Offer: The number of Publisher`s offers.

  • Pub Repost: The number of Publisher`s reposts.

  • Pub Offer&Repost Win Rate: The percentage ratio of the Pub Offer to the Pub Repost rates between the selected periods of time.

  • Immediate: The number of immediate sends.

The “Details” tab contains detailed data of each lead posted to a price reject campaign.

You can narrow down the search results by using the following filters:

  • Date: Select the date range of the report.

  • Product: Select the Product from the drop-down list.

  • Publisher: Select the related Publisher from the drop-down list.

  • Price Reject Buyer: Select the Buyer from the drop-down list.

  • Price Reject Buyer Campaign: Select the Campaign from the drop-down list.

  • Price Reject Buyer Campaign Tag: Select the Buyer’s Campaign Tag from the drop-down list.

  • Sold Buyer Campaign Tag: Select the Sold Buyer’s Campaign Tag from the drop-down list.

  • Status: Select the status of the price reject processing.

  • Post status: Select the status of the post.

  • Post price: Enter the price for the post.

  • Offer price: Enter the price for the offer.

Mark the “Show Immediate Only”, “Show Publisher Offer Only”, “Show Publisher Repost Only” or “Show Redirect Only” checkboxes to filter the list in a related way.

Click the “Search” button to generate a report.

The Details report contains the following information:

  • ID: The unique identification number of the lead that had the price-reject.

  • Status: The status of the lead.

  • Product: The name of the Product.

  • Publisher: The name of the Publisher.

  • Email: An email address of the Lead.

  • State: The state of the Lead.

  • User Ip: The IP address of the Lead.

  • Min Price: The min price of the Campaign.

  • Publisher Repost Price: The price of the Lead reposting from the Publisher’s side in case if the price that is offered by the Buyer is less than the revenue that is set in the Publisher’s Rev-Share settings.

  • Post Price: The initial price of the post.

  • Offer Date: The date when the offer from Buyer was received.

  • Offer Buyer: The name of the Buyer that was provided with an offer.

  • Offer Campaign: The name of the Campaign that was provided with an offer.

  • Offer Campaign Tags: The name of the Campaign’s Tag.

  • Offer Price: The price for the Lead that was offered by the Buyer.

  • Tier: The price for the Lead that was requested from the Publisher’s side.

  • Sold Id: The unique identification number of the Lead that was sold.

  • Sold Min Price: The price with which the Lead was sold.

  • Sold Date: The date of the lead sale.

  • Sold Buyer: The Buyer, who bought the lead.

  • Sold Campaign: The Campaign for which lead was sold.

  • Sold Campaign Tags: The name of the Campaign’s Tag.

  • Sold Price: The price for which the Lead was sold.

  • Post Id: The unique identification number of the Lead if it was posted to some Campaign before the selling.

  • Post Date: The date of processing of the post.

  • Processing Time: The Lead processing time (in seconds).

  • Post Status: The status of the post.

The “Outbid Post” tab allows you to generate a list of the rejected leads.

You can narrow down the search results by using the following filters:

  • Lead ID: Enter the unique identification number of the lead.

  • Date: Select the date range of the report

  • Product: Select the Product from the drop-down list.

  • Buyer: Select the Buyer from the drop-down list.

  • Campaign: Select the Campaign from the drop-down list.

  • Campaign Tag: Select the Campaign tag from the drop-down list.

  • Status: Select the status of the Lead.

  • Outbid Type: Select the outbid type from the drop-down list (Outbid, Publisher Min Price Conflict):

    • Outbid: When the Lead was sold to the second Buyer with a higher price than the offered from the side of the first Buyer. The first Buyer will be able to get the information about the processing of the particular Lead.

    • Publisher Min Price Conflict: When the Lead has not been sold to the Publisher because the offered price was less than the Min Price of the Lead set by the Publisher.

The Outbid Post report contains the following information:

  • Creation Datetime: The date and time of the Lead creation.

  • Process Datetime: The date and time of the Lead processing.

  • Status: The status of the Lead.

  • Lead ID: The unique identification number of the Lead.

  • Email: An email address of the Lead.

  • Bid Price: The price that was offered by the Buyer during the price reject.

  • Outbid Amount: The price of the Lead that was sold to another Buyer after receiving a price-reject from the first Buyer.

  • Product: The name of the Product.

  • Buyer: The name of the Buyer.

  • Campaign: The name of the Campaign.

  • Campaign Tags: The name of the Campaign Tag.

  • Integration: The name of the integration related to the Lead.

To view the record`s log, click the “Log” button in the “Action” column.

The “Comparison” tab allows you to generate a comparison report for two or more selected periods based on the price reject summary data.

You can narrow down the search result by using the following filters:

  • Calendar A: Select the date range for the comparison for Calendar A.

  • Calendar B: Select the date range for the comparison for Calendar B.

  • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).

  • Current Time: Select the “Yes” option to summarize the data up to the current time for each selected date within the data range.

  • Show Percentage: Chech the box to display the performance difference in percentage for the selected periods of time for each of the selected data columns in the report.

  • Product: Select the Product from the drop-down list.

  • Price Reject Buyer: Select the Buyer from the drop-down list.

  • Price Reject Buyer Campaign: Select the Buyers Campaign from the drop-down list.

  • Offer Buyer Campaign Tag: Select the Buyers Campaign Tag from the drop-down list.

  • Publisher: Select the Publisher from the drop-down list.

  • Hide Offer Price: Check the box to hide the “Offer Price” field.

The Comparison report contains the following information:

  • Buyer: The name of the Buyer.

  • Product: The name of the Product.

  • Post Price: The minimum price for the Campaign.

  • Offer Price: The price for the lead that was offered by the Buyer.

  • Posts: The number of the lead posts in comparison between the selected periods of time.

  • Offers: The number of offers in comparison between the selected periods of time.

  • % Offer/Tier: The percentage of offers in comparison between the selected periods of time.

  • Success: The total number of sold price-rejects in comparison between the selected periods of time.

  • Win Rate: The percentage ratio of complete sales in the number of offers for comparison between the selected periods of time.

  • TTL: The amount that the Buyer has paid to the system in comparison between the selected periods of time.

  • Redirect: The total number of price-rejects that were redirected to the different Campaign in comparison between the selected periods of time.

  • % Redirect: The percentage ratio of complete sales in redirected sales in comparison between the selected periods of time.

  • Lower: The total number of price-rejects that were sold at a lower price than the Offer Price in comparison between the selected periods of time.

  • % of Lower: The percentage ratio of complete sales in sales at a lower price for comparison between the selected periods of time.

  • Higher: The total number of price-rejects that were sold at a higher price than the Offer Price in comparison between the selected periods of time.

  • % of Higher: The percentage ratio of complete sales in sales at a higher price in comparison between the selected periods of time.

  • Conflict: The number of price-rejected leads that weren't sold to any Buyer in comparison between the selected periods of time.

  • % of Conflict: The percentage ratio of complete sales in the number of unsold leads for comparison between the selected periods of time.

  • Not Post: The total number of price-rejects that were not sold for the Campaign with the lower price after they have received a Price-reject Status in comparison between the selected periods of time.

  • Reject: The total number of price-rejects where the buyer did not respond as Reject, Price-Reject, or Sold (The most frequent option is an error) in comparison between the selected periods of time.

  • Error: The total number of errors that caused the Price-Reject in comparison between the selected periods of time.

  • Timeout: The total number of timeouts in comparison between the selected periods of time.

  • Pub Offer: The number of Publisher`s offers in comparison between the selected periods of time.

  • Pub Repost: The number of Publisher`s reposts in comparison between the selected periods of time.

  • PubOffer&Repost Win Rate: The percentage ratio of the Pub Offer to the Pub Repost rates between the selected periods of time.

  • Immediate: The number of immediate sends in comparison between the selected periods of time.

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