The Price Reject Analysis section allows you to search and create specific reports about the number, percentage ratio, price, and status of rejected leads.

The Price Reject Analysis section allows you to search and create specific reports about the buyer’s price reject. To view the report go to the Analytics and Optimization> Performance Tools> Price Reject Analysis section.

To generate a specific report use the next filter fields:

  • Date - specific date to search (Last 6 month/ Today/ Yesterday/ This week/ Last week/ This month/ Last month/ Custom Range);

  • Product - select a product from the drop-down list;

  • Price Reject Buyer - select the price reject buyer from the drop-down list;

  • Price Reject Buyer Campaign - select the price rejected buyer campaign from the drop-down list.

Click the “Search” button to generate a list.

Use the “Group by Buyer”, “Group by Date”, or “Group by Campaign” tabs to sort the information about the price rejects by the Buyer, Date, or Campaign, respectively, or the “Comparison” tab to compare two selected periods. Depending on the chosen tab, the following information will be displayed:

  • Buyer - name of the related buyer;

  • Product - Type of the product;

  • Post Price - minimal price for the campaign;

  • Offer Price - the price for the lead that was offered by the Buyer;

  • Posts - the number of lead posts;

  • Offers - the number of offers;

  • %/Offer/Tier - the percentage of offers for the selected period;

  • Success - the total quantity of sold price-rejects;

  • Win Rate - percentage ratio of complete sales to offers;

  • TTL - the amount buyer pays to the system;

  • Redirect - the total quantity of price-rejects that were redirected to the different campaign;

  • % Redirect - percentage ratio of complete sales to redirected sales;

  • Lower - the total quantity of price-rejects that were sold at a lower price than the Offer Price;

  • % of Lower - percentage ratio of complete sales to sales with lower price;

  • Higher - the total quantity of price-rejects that were sold at a higher price than the Offer Price;

  • % of Higher - percentage ratio of complete sales to sales with a higher price;

  • Conflict - There was a price-reject but the lead wasn’t sold to the buyer that provided the Price-Reject or any other buyer;

  • % of Conflict - percentage ratio of complete sales to unsold leads;

  • Not Post - the total quantity of price-rejects that reposted with a Reject or Price-Reject Status;

  • Reject - the total quantity of price-rejects where the buyer did not respond as Reject, Price-Reject, or Sold (The most frequent option is an error);

  • Error - the total quantity of error caused Price-Reject;

  • Timeout - the total quantity of timeouts;

  • Pub Offer - the number of publisher offers;

  • Pub Repost - the number of publisher repost;

  • Immediate - the number of immediate sends.

The Details tab allows to generate a list using the next filter fields:

  • Date - specific date to search (Last 6 month/ Today/ Yesterday/ This week/ Last week/ This month/ Last month/ Custom Range);

  • Product - select the type of product from the drop-down list;

  • Publisher - select the related publisher from the drop-down list;

  • Price Reject Buyer - select the price reject buyer from the drop-down list;

  • Price Reject Buyer Campaign - select the price rejected buyer campaign from the drop-down list;

  • Status - select the status (Conflict/Higher/Lower/Success);

  • Post status - the post status (Accept/ Auth error/ Capout Send/ Capout Sold/ Capout Wait/ DNPL/ Duplicate/ Error/ Filtered/ Global Reject/ Group Reject/ Lower Price/ New/ No reply/ Not post/ Offer Received/ PL/ Prepay/ Price Conflict/ Price Reject/ Publisher Cap/ Publisher Filter/ Reject/ Test/ Time/ Timeout/ Traffic/ Traffic quality/ Unknown error/ Validation error/ Wait Redirect);

  • Post price - price for the post;

  • Offer price - price for offer.

Click the “Show Immediate Only”, “Show Publisher Offer Only”, “Show Publisher Repost Only” or “Show Redirect Only” buttons to filter the list in a related way.

Click the “Search” button to generate a list.

The following detailed report displays the next data columns:

  • ID - the ID of the lead that had the price-reject;

  • Status - the status of the lead (Conflict/Success/Higher);

  • Product - the name of the product;

  • Publisher - the name of the publisher;

  • Post price - the post price;

  • Offer Date - the date of the Price-Reject;

  • Offer Buyer - the name of the Buyer;

  • Offer Campaign - the name of the Campaign;

  • Offer Price - The price for the lead that was offered by the Buyer;

  • Sold Date - the date of sale;

  • Sold Buyer - buyer, who bought the lead;

  • Sold Campaign - campaign, by which lead was sold;

  • Sold Price - the sold price;

  • Processing Time - The lead processing time (in seconds);

  • Post Status - the post status (Not Post/Accept).

The Outbid Post tab allows you to generate a list with a status of rejected leads using the next filter fields:

  • Lead ID - enter the identification number of lead;

  • Date - enter the specific date range (Last 6 month/ Today/ Yesterday/ This week/ Last week/ This month/ Last month/ Custom Range);

  • Product - the name of the product;

  • Buyer - enter a buyer`s name;

  • Campaign - enter a campaign`s name;

  • Status - select a lead status (Error/ New/ Process/ Sent/ Success).

The Outbid Post report displays the next data column:

  • Creation Datetime - the date of lead creation;

  • Process Datetime - the date of lead processing;

  • Status - the status of lead (Error/ New/ Process/ Sent/ Success);

  • Lead ID -identification number of lead;

  • Email - email address of lead;

  • Outbid Amount - the price of the lead that was sold to another Buyer after receiving a price-reject from the first Buyer;

  • Product - the type of product;

  • Buyer - the name of the buyer;

  • Campaign - the name of the campaign;

  • Integration - the integration related to lead;

To view the record`s log, click the “Log” button in the “Action” column.

The Comparison tab allows you to generate a comparison report for two selected periods based on the Price Reject Analysis report. To view the report, go to the Analytics and Optimization> Performance Tools> Price Reject Analysis > Comparison tab.

To generate a specific report, use the next filter fields:

  • Calendar A - all figures will be compared with Calendar A.

  • Calendar B - all figures will be compared with Calendar B.

  • Add Periods - add additional calendars.

  • Current Time - if enabled, it will summarize the data up to the current time for each selected date within the data range.

  • Show Percentage - if checked, it will display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

  • Product - the name of the Product.

  • Price Reject Buyer - the name of the Buyer.

  • Price Reject Buyer Campaign - the name of the Buyer`s Campaign.

  • Publisher - the name of the Publisher.

  • Hide Offer Price - if checked, it will not display the Offer Price.


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