The Call Tracking Summary allows you to view the report for Call Tracking feature usage sorted by its main parameters. The data can be grouped by the main parameters on appropriate tabs.

The Call Tracking Summary allows you to view the report for Call Tracking feature usage sorted by its main parameters. Read about the Call Tracking feature in the Knowledge Base.

To view the report go to the Analytics and Optimization > Publisher Analytics > Call Tracking Summary section.

The “Group By Sourсe” tab contains all of the general information about call tracking data sorted by sources:

  • Source - utm_source - in case of the redirect from another website, the column will display the website’s domain.

  • Channel - utm_medium - Campaign channel. In case of the redirect from another website, the column will display the “referer” value.

  • Sessions - the number of sessions. The session is kept for 20 minutes.

  • Show Count - the number of widget views.

  • Calls - the number of calls.

  • Call / Sessions % - “Calls” to “Sessions” ratio provided in percentage.

  • Sold - the number of sold leads.

  • Sold / Sessions % - “Sold” to “Sessions” ratio provided in percentage.

  • Reject - the number of rejected leads.

  • TTL - total payment.

  • AGN - agent payment.

  • REF - referral payment.

  • ADM - admin payment.

  • Pub - publisher earnings.

  • EPL - earning per lead.

The “Group By Campaign” tab contains all of the general information about call tracking data sorted by sources and сampaigns:

  • Source - utm_source - in case of the redirect from another website, the column will display the website’s domain.

  • Channel - utm_medium - Campaign channel. In case of the redirect from another website, the column will display the “referer” value.

  • Campaign - utm_campaign - the name of the Campaign in the system.

  • Sessions - the number of sessions. The session is kept for 20 minutes.

  • Show Count - the number of widget views.

  • Calls - the number of calls.

  • Call / Sessions % - “Calls” to “Sessions” ratio provided in percentage.

  • Sold - the number of sold leads.

  • Sold / Sessions % - “Sold” to “Sessions” ratio provided in percentage.

  • Reject - the number of rejected leads.

  • TTL - total payment.

  • AGN - agent payment.

  • REF - referral payment.

  • ADM - admin payment.

  • Pub - publisher earnings.

  • EPL - earning per lead.

The “Group By Keyword” tab contains all of the general information about call tracking data sorted by keywords:

  • Keyword - utm_term - when setting the ={keyword} parameter, the keyword text will be displayed dynamically.

  • Source - utm_source - in case of the redirect from another website, the column will display the website’s domain.

  • Channel - utm_medium - Campaign channel. In case of the redirect from another website, the column will display the “referer” value.

  • Campaign - utm_campaign - the name of the Campaign in the system.

  • Sessions - the number of sessions. The session is kept for 20 minutes.

  • Show Count - the number of widget views.

  • Calls - the number of calls.

  • Call / Sessions % - “Calls” to “Sessions” ratio provided in percentage.

  • Sold - the number of sold leads.

  • Sold / Sessions % - “Sold” to “Sessions” ratio provided in percentage.

  • Reject - the number of rejected leads.

  • TTL - total payment.

  • AGN - agent payment.

  • REF - referral payment.

  • ADM - admin payment.

  • Pub - publisher earnings.

  • EPL - earning per lead.

The “Group By Location” tab contains all of the general information about call tracking data sorted by country and city:

  • Country - location provided by IP address.

  • City - location provided by IP address.

  • Sessions - the number of sessions. The session is kept for 20 minutes.

  • Show Count - the number of widget views.

  • Calls - the number of calls.

  • Call / Sessions % - “Calls” to “Sessions” ratio provided in percentage.

  • Sold - the number of sold leads.

  • Sold / Sessions % - “Sold” to “Sessions” ratio provided in percentage.

  • Reject - the number of rejected leads.

  • TTL - total payment.

  • AGN - agent payment.

  • REF - referral payment.

  • ADM - admin payment.

  • Pub - publisher earnings.

  • EPL - earning per lead.

The “Group By Browser” tab contains all of the general information about call tracking data sorted by browsers:

  • Browser - the name of the browser, the widget was viewed from.

  • Sessions - the number of sessions. The session is kept for 20 minutes.

  • Show Count - the number of widget views.

  • Calls - the number of calls.

  • Call / Sessions % - “Calls” to “Sessions” ratio provided in percentage.

  • Sold - the number of sold leads.

  • Sold / Sessions % - “Sold” to “Sessions” ratio provided in percentage.

  • Reject - the number of rejected leads.

  • TTL - total payment.

  • AGN - agent payment.

  • REF - referral payment.

  • ADM - admin payment.

  • Pub - publisher earnings.

  • EPL - earning per lead.

The “Group By Device” tab contains all of the general information sorted by keyword text:

  • Device - the device, the widget was viewed on.

  • OS - the operation system the widget was accessed through.

  • Sessions - the number of sessions. The session is kept for 20 minutes.

  • Show Count - the number of widget views.

  • Calls - the number of calls.

  • Call / Sessions % - “Calls” to “Sessions” ratio provided in percentage.

  • Sold - the number of sold leads.

  • Sold / Sessions % - “Sold” to “Sessions” ratio provided in percentage.

  • Reject - the number of rejected leads.

  • TTL - total payment.

  • AGN - agent payment.

  • REF - referral payment.

  • ADM - admin payment.

  • Pub - publisher earnings.

  • EPL - earning per lead.

The “Sessions” tab contains all of the general information about call tracking data sorted by sessions:

  • Date - the date and time the session started.

  • Client ID - unique client’s ID.

  • Pool - the name of the tracking pool the widget is assigned to.

  • Show Count - the number of widget views.

  • Calls - the number of calls.

  • Source - utm_source - in case of the redirect from another website, the column will display the website’s domain.

  • Channel - utm_medium - Campaign channel. In case of the redirect from another website, the column will display the “referer” value.

  • Campaign - utm_campaign - the name of the Campaign in the system.

  • Keyword - utm_term.

  • Publisher - the name of the publisher the tracking pool belongs to.

  • TTL - total payment.

  • AGN - agent payment.

  • REF - referral payment.

  • ADM - admin payment.

  • Pub - publisher earnings.

  • EPL - earning per lead.

To view more detailed information about the specific session, select the session from the list and click the plus (+) sign button. The expanded “Info” window contains the following data:

  • First Visited At - the date and time the widget was viewed for the first time during the session.

  • IP Address - the IP address of the user.

  • First Url - first used URL during the session.

  • Last Url - last used URL during the session.

  • User Agent - the browser, device and operating system used for the session.

  • Source - utm_source

  • Channel - utm_medium

  • Campaign - utm_campaign

  • Keyword - utm_term

  • Raw data - primary data collected from the source.

  • Leads - contains lead ID, the status of the lead and its earning information.

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