The Publisher Performance Summary report allows you to track the Publisher revenue and monitor performance for every product.
To view the report, go to the All Reports > Publisher Reports > Performance Summary section.
The Performance Summary report contains the following information:
Publisher: The name of the Publisher.
Post (LMS only): The number of posts.
Lead: The number of leads.
Sold: The number of sold leads.
Reject: The number of rejected leads.
Redirect (LMS only): The number of redirects. In addition, the ratio of redirects to sold leads is shown in parentheses, for example, 1(100%).
Consent (Call Logic only): The number of collected voice consents.
Dup (1/7/30/45 days), %: The duplicate percentage in one, seven, 30, and 45 days.
Acceptance Rate: The percentage of sold leads.
Duration (Call Logic only): The total call duration.
Duration (Buyer) (Call Logic only): The call duration after it was connected to the Buyer.
Avg. Duration (Call Logic only): The average call duration for the selected date range.
Cons. Payout (Call Logic only): The total amount of payout for consent.
EPL: The Publisher earnings per lead (Publisher earnings divided by the total number of leads).
ALP: The average lead price (Publisher earnings divided by the total number of sold leads).
Pub: The Publisher earnings.
ADM: Admin revenue (ADM = TTL - PUB - REF - AGN).
TTL: Total revenue.
Ref: The Referral payment.
AGN: The Agent payment.
Date (Group by Date tab): The dates within the selected range.
Product: The name of the Product.
Channel (LMS only): The Publisher Channel.
Source (LMS only): The Publisher source.
Channel Label (LMS only): The Publisher channel label.
Avg. Duration (Buyer) (Call Logic only): The average call duration after it was connected to the Buyer.
Publisher Phone Number (Call Logic only): Reserved phone number for the Publisher.
Hour (Group by Hour tab): The hour range 00-23.
Phone Number Label (Call Logic only): The phone number label.
ID: The Publisher’s unique identification number.
# Of Hold Days: The publisher payout hold period.
State (LMS only): The US state code.
Ping Tree: The Ping Tree title.
Rev-Share, %: The Rev-Share percentage.
Phone Number Tag (Call Logic only): The list of phone number tags.
Read more about the Phone Number Tags in this Knowledge Base article.
Phone Number Group (Call Logic only): The list of phone number groups.
Read more about the Phone Number Groups in this Knowledge Base article.
Converted: The number of purchased leads with the “Converted” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.
Bad Contact: The number of purchased leads with the “Bad Contact” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.
Never Applied: The number of purchased leads with the “Never Applied” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.
Withdrawn: The number of purchased leads with the “Withdrawn” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.
Pending: The number of purchased leads with the “Pending” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.
Publisher Adj.: The Publisher earnings adjustment amount. Select the “Show Price Adjustment” checkbox to see this column.
ADM Adj.: Admin revenue adjustment amount. Select the “Show Price Adjustment” checkbox to see this column.
TTL Adj.: Total revenue adjustment amount. Select the “Show Price Adjustment” checkbox to see this column.
You can view the report grouped by the following criteria:
For Call Logic:
Group by Publisher
Group by Date
Do Not Group
Group by Hour
Group by Phone Number
Group by Source
For Accounting
Group by Ping Tree
Group by Product
Group by Phone Number Tag
Group by Phone Number Group
For LMS Sync:
Group by Publisher
Group by Date
Do Not Group
Group by Hour
Group by Channel
Group by Channel Label
Group by Source
For Accounting
Group by Ping Tree
Group by Product
Group by Source
Group by State
Publisher by State
Group by Phone Number