The Publisher Performance Summary report allows you to track the Publisher revenue and monitor performance for every product.

To view the report, go to the All Reports > Publisher Reports > Performance Summary section.

The Performance Summary report contains the following information:

  • Publisher: The name of the Publisher.

  • Post (LMS only): The number of posts.

  • Lead: The number of leads.

  • Sold: The number of sold leads.

  • Reject: The number of rejected leads.

  • Redirect (LMS only): The number of redirects. In addition, the ratio of redirects to sold leads is shown in parentheses, for example, 1(100%).

  • Consent (Call Logic only): The number of collected voice consents.

  • Dup (1/7/30/45 days), %: The duplicate percentage in one, seven, 30, and 45 days.

  • Acceptance Rate: The percentage of sold leads.

  • Duration (Call Logic only): The total call duration.

  • Duration (Buyer) (Call Logic only): The call duration after it was connected to the Buyer.

  • Avg. Duration (Call Logic only): The average call duration for the selected date range.

  • Cons. Payout (Call Logic only): The total amount of payout for consent.

  • EPL: The Publisher earnings per lead (Publisher earnings divided by the total number of leads).

  • ALP: The average lead price (Publisher earnings divided by the total number of sold leads).

  • Pub: The Publisher earnings.

  • ADM: Admin revenue (ADM = TTL - PUB - REF - AGN).

  • TTL: Total revenue.

  • Ref: The Referral payment.

  • AGN: The Agent payment.

  • Date (Group by Date tab): The dates within the selected range.

  • Product: The name of the Product.

  • Channel (LMS only): The Publisher Channel.

  • Source (LMS only): The Publisher source.

  • Channel Label (LMS only): The Publisher channel label.

  • Avg. Duration (Buyer) (Call Logic only): The average call duration after it was connected to the Buyer.

  • Publisher Phone Number (Call Logic only): Reserved phone number for the Publisher.

  • Hour (Group by Hour tab): The hour range 00-23.

  • Phone Number Label (Call Logic only): The phone number label.

  • ID: The Publisher’s unique identification number.

  • # Of Hold Days: The publisher payout hold period.

  • State (LMS only): The US state code.

  • Ping Tree: The Ping Tree title.

  • Rev-Share, %: The Rev-Share percentage.

  • Phone Number Tag (Call Logic only): The list of phone number tags.

    Read more about the Phone Number Tags in this Knowledge Base article.

  • Phone Number Group (Call Logic only): The list of phone number groups.

    Read more about the Phone Number Groups in this Knowledge Base article.

  • Converted: The number of purchased leads with the “Converted” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.

  • Bad Contact: The number of purchased leads with the “Bad Contact” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.

  • Never Applied: The number of purchased leads with the “Never Applied” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.

  • Withdrawn: The number of purchased leads with the “Withdrawn” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.

  • Pending: The number of purchased leads with the “Pending” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.

  • Publisher Adj.: The Publisher earnings adjustment amount. Select the “Show Price Adjustment” checkbox to see this column.

  • ADM Adj.: Admin revenue adjustment amount. Select the “Show Price Adjustment” checkbox to see this column.

  • TTL Adj.: Total revenue adjustment amount. Select the “Show Price Adjustment” checkbox to see this column.

You can view the report grouped by the following criteria:

For Call Logic:

  • Group by Publisher

  • Group by Date

  • Do Not Group

  • Group by Hour

  • Group by Phone Number

  • Group by Source

  • For Accounting

  • Group by Ping Tree

  • Group by Product

  • Group by Phone Number Tag

  • Group by Phone Number Group

For LMS Sync:

  • Group by Publisher

  • Group by Date

  • Do Not Group

  • Group by Hour

  • Group by Channel

  • Group by Channel Label

  • Group by Source

  • For Accounting

  • Group by Ping Tree

  • Group by Product

  • Group by Source

  • Group by State

  • Publisher by State

  • Group by Phone Number

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