This report allows you to analyze the performance of Call-Only Ads campaigns that you run in Google Ads using a keyword.

This report allows you to analyze the performance of Call-Only Ads campaigns that you run in Google Ads using a keyword. Links to Call-Only Ads on Google Ads:

About call-only campaigns:

https://support.google.com/google-ads/answer/7159344?hl=en

About call-only ads:

https://support.google.com/google-ads/answer/6341403?hl=en

Call-only ad requirements:

https://support.google.com/adspolicy/answer/6130299?hl=en

How to create call-only campaigns:

https://support.google.com/google-ads/answer/7159409?hl=en

To get the script for the Google Ads under the Publisher system role go to the Account Settings > My Profile section. Then go to the Tracking tab and scroll to the Google Ads section.

To get the Google Ads script under the Admin system role go to the Publisher Management > Publishers section. Select the Publisher and click the “View” button in the “Actions” column. Then go to the Tracking tab and scroll to the Google Ads section.

Follow the instructions below to add the script to the Google Ads:

  1. Go to the Tools > Bulk Actions > Script section and click the “New Script” button.

2. Change the standard script to the new one downloaded from the Phonexa system.

3. Enter the “Script Name” and click the “Save” button, and then click the “Run” button. A pop-up window will appear. Click the “Run Without Preview” button to continue.

4. Click the “Authorize” button and choose your account. Confirm the changes and click the “Run” button and in the pop-up window click the “Run Without Preview” button.

5. Go to the Scripts tab and in the "Frequency" column select the "Hourly" time range for how frequently the script will run.

Select the Call Logic component and go to the Analytics and Optimization > Publisher Analytics > Google Ads Report section.

Total Imp. - Total ad impressions.

Call Imp.- Add impressions only in the “Call-Only Ads” format.

Total Clicks - The total amount of clicks.

Call Clicks - Clicks in the “Call-Only Ads” format.

Calls - The number of recorded calls in Google Ads.

Cost - Total cost.

Avg.cost - Shows the average cost of each click. (Cost / Total Clicks).

NOTICE: To display the correct information in the current report, please follow the instructions in this article Call Import Manual from Google Ads.

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