The Comparison Report compares Buyer/Publisher performances between calendar A and calendar B. Side-by-side metrics are also shown for the first and second periods.

To view the report, go to the Analytics and Optimization > Performance Tools > Comparison Report section.

You can group the report and generate the data for comparison by Buyer, Buyer by State, Publisher, Publisher by State, Buyer by Publisher, Buyer by Hour, and Publisher by Hour.

The “Buyer” tab allows you to compare the performance for two different time periods for a specific Buyer.

You can narrow down the search results by using the following filters:

  • Calendar A: Select the date range for the comparison for Calendar A.

  • Calendar B: Select the date range for the comparison for Calendar B.

  • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).

  • Product: Select the Product from the drop-down list.

  • Buyer Agent: Select the Buyer Agent from the drop-down list.

  • Buyer: Select the Buyer from the drop-down list.

  • Buyer Campaign: Select the Campaign of the particular Buyer from the drop-down list.

  • Campaign Tag: Select the Campaign Tag from the drop-down list.

  • Current Time: Select the “Yes” option to summarize the data up to the current time for each selected date within the data range.

  • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the chosen time periods.

  • Show Percentage: Check the box to display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

  • Include Silent Campaigns: Check the box to include the Silent Campaigns for the chosen Buyer in the report.

Click the “Search” button to generate the report.

In the generated report, you can see the chosen Buyer with all the general performance data separated in the following columns:

  • Id: The unique identification number of the Buyer.

  • Buyer: The name of the Buyer.

  • Presented (Calendar A / Calendar B / %): The comparison of the percentage ratio of sold leads per Campaign to the total amount of all leads for the chosen time periods.

  • Sold (Calendar A / Calendar B / %): The comparison of the number of the sold leads for the chosen time periods.

  • Send Error (Calendar A / Calendar B / %): The comparison of the number of lead errors for the chosen time periods.

  • Timeout (Calendar A / Calendar B / %): The comparison of the number of leads with timeout status for the chosen time periods.

  • Redirects, % ( % / %): The comparison of redirects number percentage for the chosen time periods.

  • Accept Rate, % (% / %): The comparison of the percentage ratio of sold leads to total leads amount for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %): The comparison of the rejected leads amount for the chosen time periods.

  • TOTAL (Calendar A / Calendar B / %): The comparison of the total payment amounts for the chosen time periods.

  • ADM (Calendar A / Calendar B / %): The comparison of the Admin payments amount for the chosen time periods.

  • СPL (Calendar A / Calendar B / %): The comparison of the Cost per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %): The comparison of the Average per Lead rates for the chosen time periods.

The “Buyer by State” tab allows you to view and compare the report of Buyer’s performance according to specific State (only for the US) and for the chosen time periods.

You can narrow down the search results by using the following filters:

  • Calendar A: Select the date range for the comparison for Calendar A.

  • Calendar B: Select the date range for the comparison for Calendar B.

  • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).

  • Product: Select the Product from the drop-down list.

  • Buyer Agent: Select the Buyer Agent from the drop-down list.

  • Buyer: Select the Buyer from the drop-down list.

  • Buyer Campaign: Select the Campaign of the particular Buyer from the drop-down list.

  • Campaign Tag: Select the Campaign Tag from the drop-down list.

  • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the chosen time periods.

  • State: Select the State from the drop-down list.

  • Show Percentage: Check the box to display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

  • Include Silent Campaigns: Check the box to include the Silent Campaigns for the chosen Buyer in the report.

  • Publisher: Select the Publisher from the drop-down list.

Click the “Search” button to generate the report.

In the generated list, you can see the chosen State with all the general performance data of the Buyer separated in columns:

  • State: The name of the State.

  • Presented (Calendar A / Calendar B / %): The comparison of the percentage ratio of sold leads per campaign to the total amount of all leads for the chosen time periods.

  • Sold (Calendar A / Calendar B / %): The comparison of the sold leads amount for the chosen time periods.

  • Send Error (Calendar A / Calendar B / %): The comparison of the number of lead errors for the chosen time periods.

  • Timeout (Calendar A / Calendar B / %): The comparison of the number of leads with timeout status for the chosen time periods.

  • Redirects, % (% / %): The comparison of redirects number percentage for the chosen time periods.

  • Accept Rate, % (% / %): The comparison of the percentage ratio of sold leads to total leads amount for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %): The comparison of the rejected leads amount for the chosen time periods.

  • TOTAL (Calendar A / Calendar B / %): The comparison of the total payment amounts for the chosen time periods.

  • ADM (Calendar A / Calendar B / %): The comparison of the Admin payments amount for the chosen time periods.

  • СPL (Calendar A / Calendar B / %): The comparison of the Cost per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %): The comparison of the Average per Lead rates for the chosen time periods.

The “Publisher” tab allows you to compare the performance for two different time periods for the specific Publisher.

You can narrow down the search results by using the following filters:

  • Calendar A: Select the date range for the comparison for Calendar A.

  • Calendar B: Select the date range for the comparison for Calendar B.

  • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).

  • Product: Select the Product from the drop-down list.

  • Publisher Agent: Select the Publisher Agent from the drop-down list.

  • Publisher: Select the Publisher from the drop-down list.

  • Publisher Channel: Select the Publisher Channel from the drop-down list.

  • Channel Label: Select the Channel Label from the drop-down list.

  • Publisher Source: Select the Publisher Source from the drop-down list.

  • Method: Select the Method from the drop-down list.

  • Current Time: Select the “Yes” option to summarize the data up to the current time for each selected date within the data range.

  • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the chosen time periods.

  • Show Percentage: Check the box to display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

Click the “Search” button to generate the report.

In the generated list, you can see the chosen Publisher with all the general performance data separated in columns:

  • Id: The unique identification number of the Publisher.

  • Publisher: The name of the Publisher.

  • Post (Calendar A / Calendar B / %): The comparison of the number of the post for the chosen time periods.

  • Leads (Calendar A / Calendar B / %): The comparison of the number of the lead for the chosen time periods.

  • Sold (Calendar A / Calendar B / %): The comparison of the number of the sold leads for the chosen time periods.

  • Redirects, % ( % / %): The comparison of redirects number percentage for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %): The comparison of the number of the rejected leads for the chosen time periods.

  • PUB (Calendar A / Calendar B / %): The comparison of the Publisher’s earnings amount for the chosen time periods.

  • ADM (Calendar A / Calendar B / %): The comparison of the Admin payments amount for the chosen time periods.

  • Dup 1 Day, % (% / %): The comparison of the number of duplicates received by the Buyer within 1 day for the chosen time periods.

  • Dup 7 Day, % (% / %): The comparison of the number of duplicates received by the Buyer within 7 days for the chosen time periods.

  • Dup 30 Day, % (% / %): The comparison of the number of duplicates received by the Buyer within 30 days for the chosen time periods.

  • Dup 45 Day, % (% / %): The comparison of the number of duplicates received by the Buyer within 45 days for the chosen time periods.

  • EPL (Calendar A / Calendar B / %): The comparison of the Earning per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %): The comparison of the Average per Lead rates for the chosen time periods.

The “Publisher by State” tab allows you to compare the performance for two different time periods for the specific Publisher according to the chosen State (only in the US).

You can narrow down the search results by using the following filters:

  • Calendar A: Select the date range for the comparison for Calendar A.

  • Calendar B: Select the date range for the comparison for Calendar B.

  • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).

  • Product: Select the Product from the drop-down list.

  • Publisher Agent: Select the Publisher Agent from the drop-down list.

  • Publisher: Select the Publisher from the drop-down list.

  • Publisher Channel: Select the Publisher Channel from the drop-down list.

  • Publisher Source: Select the Publisher Source from the drop-down list.

  • Method: Select the Method from the drop-down list.

  • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the chosen time periods.

  • State: Select the State from the drop-down list.

  • Show Percentage: Check the box to display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

Click the “Search” button to generate the report.

In the generated list, you can see the chosen State with all the general performance data of the Publisher separated in columns:

  • State: The name of the State.

  • Post (Calendar A / Calendar B / %): The comparison of the number of the post for the chosen time periods.

  • Leads (Calendar A / Calendar B / %): The comparison of the number of the lead for the chosen time periods.

  • Sold (Calendar A / Calendar B / %): The comparison of the number of the sold leads for the chosen time periods.

  • Redirects, % ( % / %): The comparison of redirects number percentage for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %): The comparison of the number of the rejected leads for the chosen time periods.

  • PUB (Calendar A / Calendar B / %): The comparison of the Publisher’s earnings amount for the chosen time periods.

  • ADM (Calendar A / Calendar B / %): The comparison of the Admin payments amount for the chosen time periods.

  • Dup 1 Day, % (% / %): The comparison of the number of duplicates received by the Buyer within 1 day for the chosen time periods.

  • Dup 7 Day, % (% / %): The comparison of the number of duplicates received by the Buyer within 7 days for the chosen time periods.

  • Dup 30 Day, % (% / %): The comparison of the number of duplicates received by the Buyer within 30 days for the chosen time periods.

  • Dup 45 Day, % (% / %): The comparison of the number of duplicates received by the Buyer within 45 days for the chosen time periods.

  • EPL (Calendar A / Calendar B / %): The comparison of the Earning per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %): The comparison of the Average per Lead rates for the chosen time periods.

The “Buyer by Publisher” tab allows you to compare the Buyer’s performance sorted by Publisher for the chosen time periods.

You can narrow down the search results by using the following filters:

  • Calendar A: Select the date range for the comparison for Calendar A.

  • Calendar B: Select the date range for the comparison for Calendar B.

  • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).

  • Product: Select the Product from the drop-down list.

  • Buyer Agent: Select the Buyer Agent from the drop-down list.

  • Buyer: Select the Buyer from the drop-down list.

  • Buyer Campaign: Select the Campaign of the particular Buyer from the drop-down list.

  • Campaign Tag: Select the Campaign Tag from the drop-down list.

  • Publisher: Select the Publisher from the drop-down list.

  • Publisher Source: Select the Publisher Source from the drop-down list.

  • Current Time: Select the “Yes” option to summarize the data up to the current time for each selected date within the data range.

  • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the chosen time periods.

  • Show Percentage: Check the box to display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

  • Include Silent Campaigns: Check the box to include the Silent Campaigns for the chosen Buyer in the report.

Click the “Search” button to generate the report.

In the generated list you can see the chosen Buyer with all the general performance data separated in columns:

  • Id: The unique identification number of the Buyer.

  • Buyer: The name of the Buyer.

  • Presented (Calendar A / Calendar B / %): The comparison of the percentage ratio of sold leads per campaign to the total amount of all leads for the chosen time periods.

  • Sold (Calendar A / Calendar B / %): The comparison of the number of the sold leads for the chosen time periods.

  • Send Error (Calendar A / Calendar B / %): The comparison of the number of lead errors for the chosen time periods.

  • Timeout (Calendar A / Calendar B / %): The comparison of the number of leads with timeout status for the chosen time periods.

  • Redirects, % (% / %): The comparison of redirects number percentage for the chosen time periods.

  • Accept Rate, % (% / %): The comparison of the percentage ratio of sold leads to the total number of leads for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %): The comparison of the number of the rejected leads for the chosen time periods.

  • TOTAL (Calendar A / Calendar B / %): The comparison of the total payment amounts for the chosen time periods.

  • ADM (Calendar A / Calendar B / %): The comparison of the Admin payments amount for the chosen time periods.

  • CPL (Calendar A / Calendar B / %): The comparison of the Cost per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %): The comparison of the Average per Lead rates for the chosen time periods.

The “Buyer by Hour” tab allows you to compare the performance for two chosen dates for the specific Buyer sorted in the report hourly.

You can narrow down the search results by using the following filters:

  • Calendar A: Select the date range for the comparison for Calendar A.

  • Calendar B: Select the date range for the comparison for Calendar B.

  • Product: Select the Product from the drop-down list.

  • Buyer Agent: Select the Buyer Agent from the drop-down list.

  • Buyer: Select the Buyer from the drop-down list.

  • Buyer Campaign: Select the Campaign of the particular Buyer from the drop-down list.

  • Campaign Type: Select the type of the Campaign from the drop-down list.

  • Campaign Tag: Select the Campaign Tag from the drop-down list.

  • Publisher: Select the Publisher from the drop-down list.

  • Show Percentage: Check the box to display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

  • Include Silent Campaigns: Check the box to include the Silent Campaigns for the chosen Buyer in the report.

Click the “Search” button to generate the report.

In the generated list, you can see the chosen Buyer with all the general performance data separated in columns and sorted by each hour:

  • Hour: The particular hour.

  • Presented (Calendar A / Calendar B / %): The comparison of the percentage ratio of sold leads per Campaign to the total number of all leads for the chosen time periods.

  • Sold (Calendar A / Calendar B / %): The comparison of the number of the sold leads for the chosen time periods.

  • Send Error (Calendar A / Calendar B / %): The comparison of the number of lead errors for the chosen time periods.

  • Timeout (Calendar A / Calendar B / %): The comparison of the number of leads with timeout status for the chosen time periods.

  • Redirects, % (% / %): The comparison of redirects number percentage for the chosen time periods.

  • Accept Rate, % (% / %): The comparison of the percentage ratio of sold leads to the total number of leads for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %): The comparison of the number of rejected leads for the chosen time periods.

  • TOTAL (Calendar A / Calendar B / %): The comparison of the total payment amounts for the chosen time periods.

  • ADM (Calendar A / Calendar B / %): The comparison of the Admin payments amount for the chosen time periods.

  • CPL (Calendar A / Calendar B / %): The comparison of the Cost per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %): The comparison of the Average per Lead rates for the chosen time periods.

The “Publisher by Hour” tab allows you to compare the performance for two chosen dates for the specific Publisher sorted in the report hourly.

You can narrow down the search results by using the following filters:

  • Calendar A: Select the date range for the comparison for Calendar A.

  • Calendar B: Select the date range for the comparison for Calendar B.

  • Product: Select the Product from the drop-down list.

  • Publisher Agent: Select the Publisher Agent from the drop-down list.

  • Publisher: Select the Publisher from the drop-down list.

  • Publisher Channel: Select the Publisher Channel from the drop-down list.

  • Publisher Source: Select the Publisher Source from the drop-down list.

  • Show Percentage: Check the box to display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

Click the “Search” button to generate the report.

In the generated list, you can see the chosen Publisher with all the general performance data separated in columns and sorted by each hour:

  • Hour: The particular hour.

  • Post (Calendar A / Calendar B / %): The comparison of the number of the post for the chosen time periods.

  • Leads (Calendar A / Calendar B / %): The comparison of the number of the lead for the chosen time periods.

  • Sold (Calendar A / Calendar B / %): The comparison of the number of the sold leads for the chosen time periods.

  • Redirects, % ( % / %): The comparison of redirects number percentage for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %): The comparison of the number of rejected leads for the chosen time periods.

  • PUB (Calendar A / Calendar B / %): The comparison of the Publisher’s earnings amount for the chosen time periods.

  • ADM (Calendar A / Calendar B / %): The comparison of the Admin payments amount for the chosen time periods.

  • EPL (Calendar A / Calendar B / %): The comparison of the Earning per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %): The comparison of the Average per Lead rates for the chosen time periods.

Did this answer your question?