The Comparison Report compares Buyer/Publisher performances between calendar A and calendar B. Side-by-side metrics are also shown for the first and second periods.

To view the report, go to the Analytics and Optimization > Performance Tools > Comparison Report section.

You can generate data by Buyer, Buyer by State, Publisher, Publisher by State, Publisher by Channel, Buyer by Publisher, Buyer by Hour, and Publisher by Hour for comparison.

Buyer

Buyer by State

Publisher

Publisher by State

Publisher by Channel

Buyer by Publisher

Buyer by Hour

Publisher by Hour

Buyer

The “Buyer” tab allows you to compare the performance for two different time periods for a specific Buyer.

You can narrow down the search results by using the following filters:

  • Calendar A: Select the date range for the comparison for Calendar A.

  • Calendar B: Select the date range for the comparison for Calendar B.

  • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).

  • Product: Select the Product.

  • Buyer Agent: Select the Buyer Agent.

  • Buyer: Select the Buyer.

  • Buyer Campaign: Select the Campaign of the particular Buyer.

  • Buyer Tags: Select the Buyer Tag.

  • Campaign Tags: Select the Campaign Tag.

  • Current Time: Select the “Yes” option to summarize the data up to the current time for each selected date within the data range.

  • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the chosen time periods.

  • Show Percentage: Check the box to display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

  • Include Silent Campaigns: Check the box to include the Silent Campaigns for the chosen Buyer in the report.

Click the “Search” button to generate the report.

In the generated report, you can see the chosen Buyer with all the general performance data separated into columns:

  • Id: The unique identification number of the Buyer.

  • Buyer: The name of the Buyer.

  • Presented (Calendar A / Calendar B / %): The comparison of the percentage ratio of sold leads per Campaign to the total amount of all leads for the chosen time periods.

  • Sold (Calendar A / Calendar B / %): The comparison of the number of the sold leads for the chosen time periods.

  • Send Error (Calendar A / Calendar B / %): The comparison of the number of lead errors for the chosen time periods.

  • Timeout (Calendar A / Calendar B / %): The comparison of the number of leads with timeout status for the chosen time periods.

  • Redirects, % ( % / %): The comparison of redirects number percentage for the chosen time periods.

  • Accept Rate, % (% / %): The comparison of the percentage ratio of sold leads to total leads amount for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %): The comparison of the rejected leads amount for the chosen time periods.

  • TOTAL (Calendar A / Calendar B / %): The comparison of the total payment amounts for the chosen time periods.

  • ADM (Calendar A / Calendar B / %): The comparison of the Admin payments amount for the chosen time periods.

  • СPL (Calendar A / Calendar B / %): The comparison of the Cost per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %): The comparison of the Average per Lead rates for the chosen time periods.

Buyer by State

The “Buyer by State” tab allows you to view and compare the report of Buyer’s performance according to specific State (only for the US) and for the chosen time periods.

You can narrow down the search results by using the following filters:

  • Calendar A: Select the date range for the comparison for Calendar A.

  • Calendar B: Select the date range for the comparison for Calendar B.

  • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).

  • Product: Select the Product.

  • Buyer Agent: Select the Buyer Agent.

  • Buyer: Select the Buyer.

  • Buyer Campaign: Select the Campaign of the particular Buyer.

  • Buyer Tags: Select the Buyer Tag.

  • Campaign Tags: Select the Campaign Tag.

  • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the chosen time periods.

  • State: Select the State.

  • Publisher: Select the Publisher.

  • Show Percentage: Check the box to display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

  • Include Silent Campaigns: Check the box to include the Silent Campaigns for the chosen Buyer in the report.

Click the “Search” button to generate the report.

In the generated list, you can see the chosen State with all the general performance data of the Buyer separated into columns:

  • State: The name of the State.

  • Presented (Calendar A / Calendar B / %): The comparison of the percentage ratio of sold leads per campaign to the total amount of all leads for the chosen time periods.

  • Sold (Calendar A / Calendar B / %): The comparison of the sold leads amount for the chosen time periods.

  • Send Error (Calendar A / Calendar B / %): The comparison of the number of lead errors for the chosen time periods.

  • Timeout (Calendar A / Calendar B / %): The comparison of the number of leads with timeout status for the chosen time periods.

  • Redirects, % (% / %): The comparison of redirects number percentage for the chosen time periods.

  • Accept Rate, % (% / %): The comparison of the percentage ratio of sold leads to total leads amount for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %): The comparison of the rejected leads amount for the chosen time periods.

  • TOTAL (Calendar A / Calendar B / %): The comparison of the total payment amounts for the chosen time periods.

  • ADM (Calendar A / Calendar B / %): The comparison of the Admin payments amount for the chosen time periods.

  • СPL (Calendar A / Calendar B / %): The comparison of the Cost per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %): The comparison of the Average per Lead rates for the chosen time periods.

Publisher

The “Publisher” tab allows you to compare the performance for two different time periods for the specific Publisher.

You can narrow down the search results by using the following filters:

  • Calendar A: Select the date range for the comparison for Calendar A.

  • Calendar B: Select the date range for the comparison for Calendar B.

  • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).

  • Product: Select the Product.

  • Publisher Agent: Select the Publisher Agent.

  • Publisher: Select the Publisher.

  • Publisher Channel: Select the Publisher Channel.

  • Channel Label: Select the Channel Label.

  • Publisher Source: Select the Publisher Source.

  • Method: Select the Method.

  • Current Time: Select the “Yes” option to summarize the data up to the current time for each selected date within the data range.

  • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the chosen time periods.

  • Ping Tree: Select the Ping Tree.
    Note: this filter can be used only if the “Current Time” value filter is set as “No”.

  • Show Percentage: Check the box to display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

Click the “Search” button to generate the report.

In the generated list, you can see the chosen Publisher with all the general performance data separated into columns:

  • Id: The unique identification number of the Publisher.

  • Publisher: The name of the Publisher.

  • Post (Calendar A / Calendar B / %): The comparison of the number of the post for the chosen time periods.

  • Leads (Calendar A / Calendar B / %): The comparison of the number of the lead for the chosen time periods.

  • Sold (Calendar A / Calendar B / %): The comparison of the number of the sold leads for the chosen time periods.

  • Redirects, % ( % / %): The comparison of redirects number percentage for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %): The comparison of the number of the rejected leads for the chosen time periods.

  • PUB (Calendar A / Calendar B / %): The comparison of the Publisher’s earnings amount for the chosen time periods.

  • ADM (Calendar A / Calendar B / %): The comparison of the Admin payments amount for the chosen time periods.

  • Dup 1 Day, % (% / %): The comparison of the number of duplicates received by the Buyer within one day for the chosen time periods.

  • Dup 7 Days, % (% / %): The comparison of the number of duplicates received by the Buyer within seven days for the chosen time periods.

  • Dup 30 Days, % (% / %): The comparison of the number of duplicates received by the Buyer within 30 days for the chosen time periods.

  • Dup 45 Days, % (% / %): The comparison of the number of duplicates received by the Buyer within 45 days for the chosen time periods.

  • EPL (Calendar A / Calendar B / %): The comparison of the Earning per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %): The comparison of the Average per Lead rates for the chosen time periods.

Publisher by State

The “Publisher by State” tab allows you to compare the performance for two different time periods for the specific Publisher according to the chosen State (only in the US).

You can narrow down the search results by using the following filters:

  • Calendar A: Select the date range for the comparison for Calendar A.

  • Calendar B: Select the date range for the comparison for Calendar B.

  • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).

  • Product: Select the Product.

  • Publisher Agent: Select the Publisher Agent.

  • Publisher: Select the Publisher.

  • Publisher Channel: Select the Publisher Channel.

  • Publisher Source: Select the Publisher Source.

  • Method: Select the Method.

  • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the chosen time periods.

  • State: Select the State.

  • Show Percentage: Check the box to display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

Click the “Search” button to generate the report.

In the generated list, you can see the chosen State with all the general performance data of the Publisher separated into columns:

  • State: The name of the State.

  • Post (Calendar A / Calendar B / %): The comparison of the number of the post for the chosen time periods.

  • Leads (Calendar A / Calendar B / %): The comparison of the number of the lead for the chosen time periods.

  • Sold (Calendar A / Calendar B / %): The comparison of the number of the sold leads for the chosen time periods.

  • Redirects, % ( % / %): The comparison of redirects number percentage for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %): The comparison of the number of the rejected leads for the chosen time periods.

  • PUB (Calendar A / Calendar B / %): The comparison of the Publisher’s earnings amount for the chosen time periods.

  • ADM (Calendar A / Calendar B / %): The comparison of the Admin payments amount for the chosen time periods.

  • Dup 1 Day, % (% / %): The comparison of the number of duplicates received by the Buyer within one day for the chosen time periods.

  • Dup 7 Days, % (% / %): The comparison of the number of duplicates received by the Buyer within seven days for the chosen time periods.

  • Dup 30 Days, % (% / %): The comparison of the number of duplicates received by the Buyer within 30 days for the chosen time periods.

  • Dup 45 Days, % (% / %): The comparison of the number of duplicates received by the Buyer within 45 days for the chosen time periods.

  • EPL (Calendar A / Calendar B / %): The comparison of the Earning per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %): The comparison of the Average per Lead rates for the chosen time periods.

Publisher by Channel

The “Publisher by Channel” tab allows you to view and compare the report of the Publisher’s performance according to a specific Channel and for the selected date range.

You can narrow down the search results by using the following filters:

  • Calendar A: Select the date range for the comparison for Calendar A.

  • Calendar B: Select the date range for the comparison for Calendar B.

  • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).

  • Product: Select the Product.

  • Publisher Agent: Select the Publisher Agent.

  • Publisher: Select the Publisher.

  • Publisher Channel: Select the Publisher Channel.

  • Channel Label: Select the Channel Label.

  • Publisher Source: Select the Publisher Source.

  • Method: Select the Method.

  • Current Time: Select the “Yes” option to summarize the data up to the current time for each selected date within the data range.

  • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the selected date range.

  • Ping Tree: Select the Ping Tree.

  • Show Percentage: Check the box to display the performance difference in percentage for the selected date range for each of the selected data columns in the report.

Click the “Search” button to generate the report.

In the generated list, you can see the selected Publisher and Publisher’s Channel with all the general performance data separated into columns:

  • Id: The unique identification number of the Publisher.

  • Publisher: The name of the Publisher.

  • Channel: The name of the Publisher’s Channel.

  • Post (Calendar A / Calendar B / %): The comparison of the number of posts for the selected date range.

  • Leads (Calendar A / Calendar B / %): The comparison of the number of leads for the selected date range.

  • Sold (Calendar A / Calendar B / %): The comparison of the number of the sold leads for the selected date range.

  • Redirects, % ( % / %): The comparison of redirects number percentage for the selected date range.

  • Rejected (Calendar A / Calendar B / %): The comparison of the number of the rejected leads for the selected date range.

  • PUB (Calendar A / Calendar B / %): The comparison of the Publisher’s earnings amount for the selected date range.

  • ADM (Calendar A / Calendar B / %): The comparison of the Admin payments amount for the selected date range.

  • Dup 1 Day, % (% / %): The comparison of the number of duplicates received by the Buyer within one day for the selected date range.

  • Dup 7 Days, % (% / %): The comparison of the number of duplicates received by the Buyer within seven days for the selected date range.

  • Dup 30 Days, % (% / %): The comparison of the number of duplicates received by the Buyer within 30 days for the selected date range.

  • Dup 45 Days, % (% / %): The comparison of the number of duplicates received by the Buyer within 45 days for the selected date range.

  • EPL (Calendar A / Calendar B / %): The comparison of the Earning per Lead rates for the selected date range.

  • ALP (Calendar A / Calendar B / %): The comparison of the Average per Lead rates for the selected date range.

Buyer by Publisher

The “Buyer by Publisher” tab allows you to compare the Buyer’s performance sorted by Publisher for the chosen time periods.

You can narrow down the search results by using the following filters:

  • Calendar A: Select the date range for the comparison for Calendar A.

  • Calendar B: Select the date range for the comparison for Calendar B.

  • Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).

  • Product: Select the Product.

  • Buyer Agent: Select the Buyer Agent.

  • Buyer: Select the Buyer.

  • Buyer Campaign: Select the Campaign of the particular Buyer.

  • Buyer Tags: Select the Buyer Tag.

  • Campaign Tags: Select the Campaign Tag.

  • Publisher: Select the Publisher.

  • Publisher Source: Select the Publisher Source.

  • Current Time: Select the “Yes” option to summarize the data up to the current time for each selected date within the data range.

  • Exclude Average: Select the “Yes” option to summarize all data and divide it by the number of days for the chosen time periods.

  • Show Percentage: Check the box to display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

  • Include Silent Campaigns: Check the box to include the Silent Campaigns for the chosen Buyer in the report.

Click the “Search” button to generate the report.

In the generated list you can see the chosen Buyer with all the general performance data separated into columns:

  • Id: The unique identification number of the Buyer.

  • Buyer: The name of the Buyer.

  • Presented (Calendar A / Calendar B / %): The comparison of the percentage ratio of sold leads per campaign to the total amount of all leads for the chosen time periods.

  • Sold (Calendar A / Calendar B / %): The comparison of the number of the sold leads for the chosen time periods.

  • Send Error (Calendar A / Calendar B / %): The comparison of the number of lead errors for the chosen time periods.

  • Timeout (Calendar A / Calendar B / %): The comparison of the number of leads with timeout status for the chosen time periods.

  • Redirects, % (% / %): The comparison of redirects number percentage for the chosen time periods.

  • Accept Rate, % (% / %): The comparison of the percentage ratio of sold leads to the total number of leads for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %): The comparison of the number of the rejected leads for the chosen time periods.

  • TOTAL (Calendar A / Calendar B / %): The comparison of the total payment amounts for the chosen time periods.

  • ADM (Calendar A / Calendar B / %): The comparison of the Admin payments amount for the chosen time periods.

  • CPL (Calendar A / Calendar B / %): The comparison of the Cost per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %): The comparison of the Average per Lead rates for the chosen time periods.

Buyer by Hour

The “Buyer by Hour” tab allows you to compare the performance for two chosen dates for the specific Buyer sorted in the report hourly.

You can narrow down the search results by using the following filters:

  • Calendar A: Select the date range for the comparison for Calendar A.

  • Calendar B: Select the date range for the comparison for Calendar B.

  • Product: Select the Product.

  • Buyer Agent: Select the Buyer Agent.

  • Buyer: Select the Buyer.

  • Buyer Campaign: Select the Campaign of the particular Buyer.

  • Buyer Tags: Select the Buyer Tag.

  • Campaign Type: Select the type of the Campaign.

  • Campaign Tags: Select the Campaign Tag.

  • Publisher: Select the Publisher.

  • Show Percentage: Check the box to display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

  • Include Silent Campaigns: Check the box to include the Silent Campaigns for the chosen Buyer in the report.

Click the “Search” button to generate the report.

In the generated list, you can see the chosen Buyer with all the general performance data separated into columns and sorted by each hour:

  • Hour: The particular hour.

  • Presented (Calendar A / Calendar B / %): The comparison of the percentage ratio of sold leads per Campaign to the total number of all leads for the chosen time periods.

  • Sold (Calendar A / Calendar B / %): The comparison of the number of the sold leads for the chosen time periods.

  • Send Error (Calendar A / Calendar B / %): The comparison of the number of lead errors for the chosen time periods.

  • Timeout (Calendar A / Calendar B / %): The comparison of the number of leads with timeout status for the chosen time periods.

  • Redirects, % (% / %): The comparison of redirects number percentage for the chosen time periods.

  • Accept Rate, % (% / %): The comparison of the percentage ratio of sold leads to the total number of leads for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %): The comparison of the number of rejected leads for the chosen time periods.

  • TOTAL (Calendar A / Calendar B / %): The comparison of the total payment amounts for the chosen time periods.

  • ADM (Calendar A / Calendar B / %): The comparison of the Admin payments amount for the chosen time periods.

  • CPL (Calendar A / Calendar B / %): The comparison of the Cost per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %): The comparison of the Average per Lead rates for the chosen time periods.

Publisher by Hour

The “Publisher by Hour” tab allows you to compare the performance for two chosen dates for the specific Publisher sorted in the report hourly.

You can narrow down the search results by using the following filters:

  • Calendar A: Select the date range for the comparison for Calendar A.

  • Calendar B: Select the date range for the comparison for Calendar B.

  • Product: Select the Product.

  • Publisher Agent: Select the Publisher Agent.

  • Publisher: Select the Publisher.

  • Publisher Channel: Select the Publisher Channel.

  • Publisher Source: Select the Publisher Source.

  • Show Percentage: Check the box to display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

Click the “Search” button to generate the report.

In the generated list, you can see the chosen Publisher with all the general performance data separated into columns and sorted by each hour:

  • Hour: The particular hour.

  • Post (Calendar A / Calendar B / %): The comparison of the number of the post for the chosen time periods.

  • Leads (Calendar A / Calendar B / %): The comparison of the number of the lead for the chosen time periods.

  • Sold (Calendar A / Calendar B / %): The comparison of the number of the sold leads for the chosen time periods.

  • Redirects, % ( % / %): The comparison of redirects number percentage for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %): The comparison of the number of rejected leads for the chosen time periods.

  • PUB (Calendar A / Calendar B / %): The comparison of the Publisher’s earnings amount for the chosen time periods.

  • ADM (Calendar A / Calendar B / %): The comparison of the Admin payments amount for the chosen time periods.

  • EPL (Calendar A / Calendar B / %): The comparison of the Earning per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %): The comparison of the Average per Lead rates for the chosen time periods.

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