The Comparison Report compares Buyer/Publisher performances between calendar A and calendar B. Side-by-side metrics are also shown for the first and second periods.

The Comparison Report compares Buyer/Publisher performances between calendar A and calendar B. Side-by-side metrics are also shown for the first and second periods.

To view the Comparison Report go to the Analytics and Optimization > Performance Tools > Comparison Report section.

There are several ways to display the report separated in seven tabs.

The “Buyer” tab allows you to compare the performance for two different time periods for a specific Buyer. To generate a report fill in the next filter fields:

  • Calendar A - all figures will be compared with Calendar A.

  • Calendar B - all figures will be compared with Calendar B.

  • Add Periods - add additional calendars.

  • Product - the name of the Product.

  • Buyer Agent - the ID number and the name of the Buyer Agent.

  • Buyer - the name of the Buyer in the system.

  • Buyer Campaign - the name of the Buyer Campaign in the system.

  • Current Time - if enabled, it will summarize the data up to the current time for each selected date within the data range.

  • Exclude Average - if enabled, it will summarize all data and divide it by the number of days for the chosen time periods.

  • Show Percentage - if checked, it will display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

  • Include Silent Campaigns - if checked, includes into the report the Silent Campaigns for the chosen Buyer.

Click the “Search” button to complete.

In the generated report you can see the chosen Buyer with all the general performance data separated in columns:

  • ID - Buyer’s ID number.

  • Buyer - the name of the Buyer in the system.

  • Presented (Calendar A / Calendar B / %) - comparison of the percentage ratio of sold leads per campaign to the total amount of all leads for the chosen time periods.

  • Sold (Calendar A / Calendar B / %) - comparison of the sold leads amount for the chosen time periods.

  • Send Error (Calendar A / Calendar B / %) - comparison of the amount of lead errors for the chosen time periods.

  • Timeout (Calendar A / Calendar B / %) - comparison of the amount of leads with timeout status for the chosen time periods.

  • Redirects, % ( % / %) - comparison of redirects number percentage for the chosen time periods.

  • Accept Rate, % (% / %) - comparison of the percentage ratio of sold leads to total leads amount for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %) - comparison of the rejected leads amount for the chosen time periods.

  • TOTAL (Calendar A / Calendar B / %) - comparison of the total payment amounts for the chosen time periods.

  • ADM (Calendar A / Calendar B / %) - comparison of the Admin payments amount for the chosen time periods.

  • СPL (Calendar A / Calendar B / %) - comparison of the Cost per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %) - comparison of the Average per Lead rates for the chosen time periods.

The “Buyer by State” tab allows you to view and compare the report of Buyer’s performance according to specific State (only for the US) and for the chosen time periods. To generate the report fill in the filter fields in the first block of the page:

  • Calendar A - all figures will be compared with Calendar A.

  • Calendar B - all figures will be compared with Calendar B.

  • Add Periods - add additional calendars.

  • Product - the name of the Product.

  • Buyer Agent - the ID number and the name of the Buyer Agent.

  • Buyer - the name of the Buyer in the system.

  • Buyer Campaign - the name of the Buyer Campaign in the system.

  • Exclude Average - if enabled, it will summarize all data and divide it by the number of days for the chosen time periods.

  • State - if selected, it will summarize all data and divide it by the chosen states for the chosen time periods.

  • Show Percentage - if checked, it will display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

  • Include Silent Campaigns - if checked, includes into report the Silent Campaigns for chosen Buyer.

  • Publisher - the name of the Publisher in the system.

Click the “Search” button to complete.

In the generated list you can see the chosen State with all the general performance data of the Buyer separated in columns:

  • State - the name of the State.

  • Presented (Calendar A / Calendar B / %) - comparison of the percentage ratio of sold leads per campaign to the total amount of all leads for the chosen time periods.

  • Sold (Calendar A / Calendar B / %) - comparison of the sold leads amount for the chosen time periods.

  • Send Error (Calendar A / Calendar B / %) - comparison of the amount of lead errors for the chosen time periods.

  • Timeout (Calendar A / Calendar B / %) - comparison of the amount of leads with timeout status for the chosen time periods.

  • Redirects, % (% / %) - comparison of redirects number percentage for the chosen time periods.

  • Accept Rate, % (% / %) - comparison of the percentage ratio of sold leads to total leads amount for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %) - comparison of the rejected leads amount for the chosen time periods.

  • TOTAL (Calendar A / Calendar B / %) - comparison of the total payment amounts for the chosen time periods.

  • ADM (Calendar A / Calendar B / %) - comparison of the Admin payments amount for the chosen time periods.

  • СPL (Calendar A / Calendar B / %) - comparison of the Cost per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %) - comparison of the Average per Lead rates for the chosen time periods.

The “Publisher” tab allows you to compare the performance for two different time periods for the specific Publisher. To generate the report fill in the filter fields in the first block of the page:

  • Calendar A - all figures will be compared with Calendar A.

  • Calendar B - all figures will be compared with Calendar B.

  • Add Periods - add additional calendars.

  • Product - the name of the Product.

  • Publisher Agent - the ID number and the name of the Publisher Agent.

  • Publisher - the name of the Publisher in the system.

  • Publisher Channel - the name of the Publisher’s Channel in the system.

  • Publisher Source - the name of the Publisher’s Source in the system.

  • Method (POST / FORM)

  • Current Time - if enabled, it will summarize the data up to the current time for each selected date within the data range.

  • Exclude Average - if enabled, it will summarize all data and divide it by the number of days in the selected data range.

  • Show Percentage - if checked, it will display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

Click the “Search” button to complete.

In the generated list you can see the chosen Publisher with all the general performance data separated in columns:

  • ID - Publisher’s ID number.

  • Publisher - the name of the Publisher in the system.

  • Post (Calendar A / Calendar B / %) - comparison of the posts amount for the chosen time periods.

  • Leads (Calendar A / Calendar B / %) - comparison of the leads amount for the chosen time periods.

  • Sold (Calendar A / Calendar B / %) - comparison of the sold leads amount for the chosen time periods.

  • Redirects, % ( % / %) - comparison of redirects number percentage for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %) - comparison of the rejected leads amount for the chosen time periods.

  • PUB (Calendar A / Calendar B / %) - comparison of the Publisher’s earnings amount for the chosen time periods.

  • ADM (Calendar A / Calendar B / %) - comparison of the Admin payments amount for the chosen time periods.

  • Dup 1 Day, % (% / %) - comparison of the number of duplicates received by the Buyer within 1 day for the chosen time periods.

  • Dup 7 Day, % (% / %) - comparison of the number of duplicates received by the Buyer within 7 days for the chosen time periods.

  • Dup 30 Day, % (% / %) - comparison of the number of duplicates received by the Buyer within 30 days for the chosen time periods.

  • Dup 45 Day, % (% / %) - comparison of the number of duplicates received by the Buyer within 45 days for the chosen time periods.

  • EPL (Calendar A / Calendar B / %) - comparison of the Earning per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %) - comparison of the Average per Lead rates for the chosen time periods.

The “Publisher by State” tab allows you to compare the performance for two different time periods for the specific Publisher according to the chosen State (only in the US). To generate the report fill in the filter fields in the first block of the page:

  • Calendar A - all figures will be compared with Calendar A.

  • Calendar B - all figures will be compared with Calendar B.

  • Add Periods - add additional calendars.

  • Product - the name of the Product.

  • Publisher Agent - the ID number and the name of the Publisher Agent.

  • Publisher - the name of the Publisher in the system.

  • Publisher Channel - the name of the Publisher’s Channel in the system.

  • Publisher Source - the name of the Publisher’s Source in the system.

  • Method (POST / FORM)

  • Exclude Average - if enabled, it will summarize all data and divide it by the number of days in the selected data range.

  • State - if selected, it will summarize all data and divide it by the chosen states for the chosen time periods.

  • Show Percentage - if checked, it will display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

Click the “Search” button to complete.

In the generated list you can see the chosen State with all the general performance data of the Publisher separated in columns:

  • ID - Publisher’s ID number.

  • Publisher - the name of the Publisher in the system.

  • State - the name of the State.

  • Post (Calendar A / Calendar B / %) - comparison of the posts amount for the chosen time periods.

  • Leads (Calendar A / Calendar B / %) - comparison of the leads amount for the chosen time periods.

  • Sold (Calendar A / Calendar B / %) - comparison of the sold leads amount for the chosen time periods.

  • Redirects, % ( % / %) - comparison of redirects number percentage for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %) - comparison of the rejected leads amount for the chosen time periods.

  • PUB (Calendar A / Calendar B / %) - comparison of the Publisher’s earnings amount for the chosen time periods.

  • ADM (Calendar A / Calendar B / %) - comparison of the Admin payments amount for the chosen time periods.

  • Dup 1 Day, % (% / %) - comparison of the number of duplicates received by the Buyer within 1 day for the chosen time periods.

  • Dup 7 Day, % (% / %) - comparison of the number of duplicates received by the Buyer within 7 days for the chosen time periods.

  • Dup 30 Day, % (% / %) - comparison of the number of duplicates received by the Buyer within 30 days for the chosen time periods.

  • Dup 45 Day, % (% / %) - comparison of the number of duplicates received by the Buyer within 45 days for the chosen time periods.

  • EPL (Calendar A / Calendar B / %) - comparison of the Earning per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %) - comparison of the Average per Lead rates for the chosen time periods.

The “Buyer by Publisher” tab allows you to compare the Buyer’s performance sorted by Publisher for two chosen time periods. To generate the report fill in the filter fields in the first block of the page:

  • Calendar A - all figures will be compared with Calendar A.

  • Calendar B - all figures will be compared with Calendar B.

  • Add Periods - add additional calendars.

  • Product - the name of the Product.

  • Buyer Agent - the ID number and the name of the Buyer Agent.

  • Buyer - the name of the Buyer in the system.

  • Buyer Campaign - the name of the Buyer Campaign in the system.

  • Publisher - the name of the Publisher in the system.

  • Current Time - if enabled, it will summarize the data up to the current time for each selected date within the data range.

  • Exclude Average - if enabled, it will summarize all data and divide it by the number of days for the chosen time periods.

  • Show Percentage - if checked, it will display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

  • Include Silent Campaigns - if checked, includes into report the Silent Campaigns for the chosen Buyer.

Click the “Search” button to complete.

In the generated list you can see the chosen Buyer with all the general performance data separated in columns:

  • ID - Buyer’s ID number.

  • Buyer - the name of the Buyer in the system.

  • Presented (Calendar A / Calendar B / %) - comparison of the percentage ratio of sold leads per campaign to the total amount of all leads for the chosen time periods.

  • Sold (Calendar A / Calendar B / %) - comparison of the sold leads amount for the chosen time periods.

  • Send Error (Calendar A / Calendar B / %) - comparison of the amount of lead errors for the chosen time periods.

  • Timeout (Calendar A / Calendar B / %) - comparison of the amount of leads with timeout status for the chosen time periods.

  • Redirects, % (% / %) - comparison of redirects number percentage for the chosen time periods.

  • Accept Rate, % (% / %) - comparison of the percentage ratio of sold leads to total leads amount for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %) - comparison of the rejected leads amount for the chosen time periods.

  • TOTAL (Calendar A / Calendar B / %) - comparison of the total payment amounts for the chosen time periods.

  • ADM (Calendar A / Calendar B / %) - comparison of the Admin payments amount for the chosen time periods.

  • EPL (Calendar A / Calendar B / %) - comparison of the Earning per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %) - comparison of the Average per Lead rates for the chosen time periods.

The “Buyer by Hour” tab allows you to compare the performance for two chosen dates for the specific Buyer sorted in the report hourly. To generate the report fill in the filter fields in the first block of the page:

  • Calendar A - all figures will be compared with Calendar A.

  • Calendar B - all figures will be compared with Calendar B.

  • Product - the name of the Product.

  • Buyer Agent - the ID number and the name of the Buyer Agent.

  • Buyer - the name of the Buyer in the system.

  • Buyer Campaign - the name of the Buyer Campaign in the system.

  • Campaign Type (Exit Offer / ExitPage / Redirect / Silence)

  • Publisher - the name of the Publisher in the system.

  • Show Percentage - if checked, it will display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

  • Include Silent Campaigns - if checked, includes into report the Silent Campaigns for the chosen Buyer.

Click the “Search” button to complete.

In the generated list you can see the chosen Buyer with all the general performance data separated in columns and sorted by each hour:

  • Hour (00-23 / Total)

  • Presented (Calendar A / Calendar B / %) - comparison of the percentage ratio of sold leads per campaign to the total amount of all leads for the chosen time periods.

  • Sold (Calendar A / Calendar B / %) - comparison of the sold leads amount for the chosen time periods.

  • Send Error (Calendar A / Calendar B / %) - comparison of the amount of lead errors for the chosen time periods.

  • Timeout (Calendar A / Calendar B / %) - comparison of the amount of leads with timeout status for the chosen time periods.

  • Redirects, % (% / %) - comparison of redirects number percentage for the chosen time periods.

  • Accept Rate, % (% / %) - comparison of the percentage ratio of sold leads to total leads amount for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %) - comparison of the rejected leads amount for the chosen time periods.

  • TOTAL (Calendar A / Calendar B / %) - comparison of the total payment amounts for the chosen time periods.

  • ADM (Calendar A / Calendar B / %) - comparison of the Admin payments amount for the chosen time periods.

  • EPL (Calendar A / Calendar B / %) - comparison of the Earning per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %) - comparison of the Average per Lead rates for the chosen time periods.

The “Publisher by Hour” tab allows you to compare the performance for two chosen dates for the specific Publisher sorted in the report hourly. To generate the report fill in the filter fields in the first block of the page:

  • Calendar A - all figures will be compared with Calendar A.

  • Calendar B - all figures will be compared with Calendar B.

  • Product - the name of the Product.

  • Publisher Agent - the ID number and the name of the Publisher Agent.

  • Publisher - the name of the Publisher in the system.

  • Publisher Channel - the name of the Publisher’s Channel in the system.

  • Publisher Source - the name of the Publisher’s Source in the system.

  • Show Percentage - if checked, it will display the performance difference in percentage for the chosen time periods for each of the selected data columns in the report.

Click the “Search” button to complete.

In the generated list you can see the chosen Publisher with all the general performance data separated in columns and sorted by each hour:

  • Hour (00-23 / Total)

  • Post (Calendar A / Calendar B / %) - comparison of the posts amount for the chosen time periods.

  • Leads (Calendar A / Calendar B / %) - comparison of the leads amount for the chosen time periods.

  • Sold (Calendar A / Calendar B / %) - comparison of the sold leads amount for the chosen time periods.

  • Redirects, % ( % / %) - comparison of redirects number percentage for the chosen time periods.

  • Rejected (Calendar A / Calendar B / %) - comparison of the rejected leads amount for the chosen time periods.

  • PUB (Calendar A / Calendar B / %) - comparison of the Publisher’s earnings amount for the chosen time periods.

  • ADM (Calendar A / Calendar B / %) - comparison of the Admin payments amount for the chosen time periods.

  • EPL (Calendar A / Calendar B / %) - comparison of the Earning per Lead rates for the chosen time periods.

  • ALP (Calendar A / Calendar B / %) - comparison of the Average per Lead rates for the chosen time periods.

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