This section displays the Buyer Accept Rate for all Publishers and all Campaigns, and can be checked by each Publisher individually or per-campaign.

This section displays the Buyer Accept Rate for all Publishers and can also be checked by each Publisher individually.

To open the report go to the Analytics and Optimization > Buyer Analytics > Buyer Accept Rate section.

To generate a report choose a Date range and a Buyer.

The “Per-Campaign Accept Rate From All Publishers” block displays the following data:

  • Campaign - Name of a campaign

  • Total Leads - the total amount of leads, which was sent to the system

  • Sold Leads - the number of leads which were successfully sold;

  • % of total sold - percentage ratio of sold leads per campaign to the summary amount of all sold leads.

  • % of total presented - percentage ratio of sold leads per campaign to the total amount of all leads, which was sent to the system.

  • Accept rate, % - percentage ratio of Sold Leads to Total Leads amount.

To review the detailed information per campaign click the “+” button, located on the left side of each record, to open a block with data.

The “Per-Publisher Accept Rate of CampaignName" block displays the following data:

  • Publisher Total Leads - the total amount of leads sent by the publisher

  • Sold Leads - the amount of successfully sold leads

  • % of total sold - percentage ratio of sold leads per campaign to the summary amount of all sold leads per campaign.

  • % of total presented - percentage ratio of sold leads per campaign to the total amount of all leads, which was sent to the system per each publisher separately.

  • Accept rate, % - percentage ratio of Sold Leads to Total Leads amount per each publisher separately.

The “Per-Publisher Accept Rate of All Campaigns” block displays the following data:

  • Publisher

  • Total Leads - the total amount of leads, which was sent to the system

  • Sold Leads - the amount of sold leads;

  • % of total sold - percentage ratio of sold leads per publisher to the summary amount of all sold leads.

  • % of total presented - percentage ratio of sold leads per publisher to the total amount of all leads, which was sent to the system.

  • Accept rate, % - percentage ratio of Sold Leads to Total Leads amount.

Did this answer your question?