This section displays the Buyer Accept Rate for all Publishers and all Campaigns, and can be checked by each Publisher individually or per-campaign.
This section displays the Buyer Accept Rate for all Publishers and can also be checked by each Publisher individually.
To open the report go to the Analytics and Optimization > Buyer Analytics > Buyer Accept Rate section.
To generate a report choose a Date range and a Buyer.
The “Per-Campaign Accept Rate From All Publishers” block displays the following data:
Campaign - Name of a campaign
Total Leads - the total amount of leads, which was sent to the system
Sold Leads - the number of leads which were successfully sold;
% of total sold - percentage ratio of sold leads per campaign to the summary amount of all sold leads.
% of total presented - percentage ratio of sold leads per campaign to the total amount of all leads, which was sent to the system.
Accept rate, % - percentage ratio of Sold Leads to Total Leads amount.
To review the detailed information per campaign click the “+” button, located on the left side of each record, to open a block with data.
The “Per-Publisher Accept Rate of CampaignName" block displays the following data:
Publisher Total Leads - the total amount of leads sent by the publisher
Sold Leads - the amount of successfully sold leads
% of total sold - percentage ratio of sold leads per campaign to the summary amount of all sold leads per campaign.
% of total presented - percentage ratio of sold leads per campaign to the total amount of all leads, which was sent to the system per each publisher separately.
Accept rate, % - percentage ratio of Sold Leads to Total Leads amount per each publisher separately.
The “Per-Publisher Accept Rate of All Campaigns” block displays the following data:
Publisher
Total Leads - the total amount of leads, which was sent to the system
Sold Leads - the amount of sold leads;
% of total sold - percentage ratio of sold leads per publisher to the summary amount of all sold leads.
% of total presented - percentage ratio of sold leads per publisher to the total amount of all leads, which was sent to the system.
Accept rate, % - percentage ratio of Sold Leads to Total Leads amount.
