This section displays the Buyer Accept Rate for all Publishers and all Campaigns, and can be checked by each Publisher individually or per-campaign.

This section displays the **Buyer Accept Rate** for all Publishers and can also be checked by each Publisher individually.

To open the report go to the **Analytics and Optimization > Buyer Analytics > Buyer Accept Rate **section.

To generate a report choose a **Date range** and a **Buyer**.

The **“Per-Campaign Accept Rate From All Publishers” **block displays the following data:

**Campaign**- Name of a campaign**Total Leads**- the total amount of leads, which was sent to the system**Sold Leads**- the number of leads which were successfully sold;**% of total sold -**percentage ratio of sold leads per campaign to the summary amount of all sold leads.**% of total presented**- percentage ratio of sold leads per campaign to the total amount of all leads, which was sent to the system.**Accept rate, %**- percentage ratio of Sold Leads to Total Leads amount.

To review the detailed information per campaign click the “+” button, located on the left side of each record, to open a block with data.

The **“Per-Publisher Accept Rate of CampaignName"** block displays the following data:

**Publisher Total Leads**- the total amount of leads sent by the publisher**Sold Leads -**the amount of successfully sold leads**% of total sold**- percentage ratio of sold leads per campaign to the summary amount of all sold leads per campaign.**% of total presented**- percentage ratio of sold leads per campaign to the total amount of all leads, which was sent to the system per each publisher separately.**Accept rate, %**- percentage ratio of Sold Leads to Total Leads amount per each publisher separately.

The **“Per-Publisher Accept Rate of All Campaigns”** block displays the following data:

**Publisher****Total Leads**- the total amount of leads, which was sent to the system**Sold Leads**- the amount of sold leads;**% of total sold**- percentage ratio of sold leads per publisher to the summary amount of all sold leads.**% of total presented**- percentage ratio of sold leads per publisher to the total amount of all leads, which was sent to the system.**Accept rate, %**- percentage ratio of Sold Leads to Total Leads amount.