You can view the detailed instruction on how to create and activate Ping Tree and select a strategy for Buyer`s Campaigns.

Ping tree is a sequence in which a lead will be posted to Buyers campaigns. There are several types of Ping-Trees, with Direct Call being the most commonly used type. Go to the Client Management > Setup > Ping-Tree Settings section and click the “Create new Pingtree” button. In the pop-up window fill in all fields and select the product to which this Ping-Tree will belong to and click the “Add” button to save.

Then click the “Edit” button in the “Actions” column to open the Ping-Tree Settings.

In the “Ping-Tree” tab you need to select the Ping-Tree strategy:

  • Price

  • Priority

  • Weight

  • Parallel Pings (higher price)

These strategies distribute the leads to different campaigns according to the set priority that supports your business goals. These strategies are not compatible with Monetization, Exit Page, and Exit Offer Ping Trees.

Price: Leads are distributed according to the highest price the campaigns are set at. The platform will post leads to the highest-paying campaign first before moving on to the next campaign, thus ensuring the highest returns for your leads.

For example: If Campaign 1 is set at $10, Campaign 2 is set at $50 and Campaign 3 is set at $25, Campaign 2 will receive the lead first. If the lead gets rejected by Campaign 2, the lead will be posted to Campaign 3 next. The lead will continue to make its way through the system following this strategy.

Priority: Leads are distributed based on the established Campaign Priority. The platform will first post the lead to the high-priority campaign. If the lead is rejected it will move down the tree to the next priority level.

For Example: If Campaign 1 is low-priority, Campaign 2 is mid-priority and Campaign 3 is high-priority, Campaign 3 will be the first to receive the lead due to its priority ranking. If the lead fails to sell, Campaign 2 will get the opportunity to purchase the lead. The lead will continue to make its way through the system following the priority ranking.

Weight: Leads are distributed based on the established daily transfer weight of the Campaigns.

For example: If Campaign 1 has a daily transfer weight of 75 and Campaign 2 has a daily transfer weight of 25 the system will distribute the first three leads to Campaign 1 and the fourth lead to Campaign 2. If one of the leads gets rejected by Campaign 1, the lead will be posted to Campaign 2. When new leads come in, the platform will once again follow the same distribution patterns based on the predetermined transfer weight of the Campaigns.

Parallel Pings (higher price): The lead is sent simultaneously to all Campaigns and the Campaign that offers the maximum price for the lead is selected.

For Example: You have 100 Campaigns, and the value in the Parallel Post Count field is 50, and the Global Post Timeout field is 3. The leads are sent in batches of a specified quantity (in this example, 50 Campaigns) and the waiting time is as defined in the timeout response (in this case 3 seconds). Those who do not respond are classified as “rejected,” and all those who respond have the offer price recorded. After that, the batch of leads is sent to the remaining 50 Campaigns, which also offer a price or reject. Afterward, all successful answers are processed, and the one who offered the maximum rate for the lead is chosen.

Global Post Timeout - The time to wait for a response to a request. The maximum value is 300 seconds.

Parallel Post Count - The number of simultaneous requests. The maximum value is 50.

The final step is adding campaigns to your Ping-Tree. In the “Ping-Tree” tab you need to select campaigns from the left section(Not In Ping-Tree) and move them to the right section(Ping-Tree List).

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