To open the “Geolocation Summary” report, go to the All Reports > Mailing Reports > Recipient Summary section.
The section contains three tabs:
Group by Country.
Group by Region.
Group by City.
In the “Group by Country” tab, you can view the system activity breakdown per country.
The report contains the following information:
Country: The name of the country.
Sent: The total number of sent emails.
Failed: Total number of failed to send emails.
Delivered, %: The number of delivered emails and a percentage of sent and delivered values.
Soft Bounced, %: The total number of not delivered emails from all Campaigns due to email service issues and their percentage of the total number of sent emails.
Hard Bounced, %: The total number of not delivered emails from all Campaigns due to email address issues and their percentage of the total number of sent emails.
Total Opens: The total number of opened emails of all Campaigns.
Unique Opens, %: The total number of unique opens and the open rate.
Total Clicks: The total number of email link clicks.
Unique Clicks, %: The number of unique email link clicks and click-to-open rate (the percentage of the unique clicks and unique opens).
Clicks Through, %: The percentage of the unique clicks and the total number of the delivered emails.
Spam Reported, %: The total number of emails that users marked as “Spam” and spam rate.
Unsubscribed, %: The total number of unsubscribed emails and unsubscribe rate.
You can narrow down the search results by using the following filters:
Date: Select the date range for the report.
Campaign: Select the campaign.
Campaign Label: Select the campaign label.
Country: Select the country.
Region: Select the region.
City: Select the city.
In the “Group by Region” and “Group by City” tabs, you can view the same statistical information grouped by geographic region (“Region” column) or a particular city (“City” column).