Performance Report
Performance report guide provides a detailed explanation on how to view metrics that illustrate campaign performance.
Support At Phonexa avatar
Written by Support At Phonexa
Updated over a week ago

The Performance report allows you to view your offer's performance for the selected period.

To view the report, go to the All Reports > Performance Report section.

The chart at the top of the report displays percentage statistics on performance for a certain period.

The Performance Report list contains the following information:

  • Offer: The name of the offer.

  • Impressions: The number of impressions for the offer.

  • Clicks: The number of clicks for the offer.

  • Unique Clicks: The quantity of unique clicks for the offer (excludes clicks by each user after their first click).

  • Conversions: The number of approved conversions.

  • Payout: The total payout for the offer.

  • Revenue: Total revenue for the offer.

  • Admin Revenue: The Admin's total revenue.

  • Agent payment: The total payment for the Agent.

  • CTR (click-through rate): The percentage value that divides impressions by clicks to show what percentage of people saw the ad/link and clicked through.

  • CR (conversion rate): The percentage of incoming clicks resulted in conversions.

  • RPC: The revenue for total clicks.

  • RPA: The revenue per conversation.

  • EPC: The earnings per click.

You can narrow down the search results by using the following filters:

  • Date: Select the date range.

  • Offer: Select the appropriate offer.

  • Advertiser: Select the Advertiser.

  • Affiliate: Select the Affiliate.

  • Country: Select the Country.

  • Source: Enter the Affiliate’s traffic source specified in the tracking link.

To add more parameters to the report, use the following tabs:

  • by Offer: Adds offer name.

  • by Offer Goal: Adds offer goal.

  • by Date: Adds the date for each action.

  • by Advertiser: Adds advertiser name.

  • by Affiliate: Adds affiliate name.

  • by Payout Type: Adds your payout type (Cost per Click/Cost per Conversion/Cost per Conversion plus Cost per Sale/Cost per Sale/Cost per Thousand Impressions).

  • by Country: Adds offer’s country (can be empty).

  • by Vertical: Adds specified vertical.

  • by Browser: Adds browser for this offer (Chrome, Mozilla, Edge, etc.).

  • by Platform: Adds operating platform (Windows, Linux, iPhone, etc.).

  • by Source: Adds source (can be empty).

  • by Sub1: Adds Sub1 (can be empty).

  • by Sub2: Adds Sub2 (can be empty).

  • by Sub3: Adds Sub3 (can be empty).

  • by Sub4: Adds Sub4 (can be empty).

  • by Sub5: Adds Sub5 (can be empty).

To save the selected report settings or upload the previously saved report, click the “Save” or “Load” buttons at the bottom of the report page. The saved report will be added to the “Saved Reports” section.

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