The Google Click ID (GCLID) is a tracking parameter that allows you to gather information about the efficiency of Google advertising usage for engaging phone leads. The efficiency can be increased by sending feedback to Google about the visitors-to-leads conversion.

  1. Create and configure a new Tracking Pool.

  2. Place the widget on the website.

  3. Set up the integration rule on the Product level.

  4. Set up the integration rule on the Publisher level.

  5. Check the GCLID results.

Follow these steps to set up Phonexa to process GCLID and ping conversion back to the Google Advertising platform.

  1. Create and configure a new Tracking Pool

Go to the Call Logic > Publisher Management > Promo Materials > Call Tracking section. To create a new tracking pool, click the “Add New Tracking Pool” button and fill in the following fields in the pop-up window:

  • Name: Enter the name of the tracking pool.

  • Product: Select the related Product.

  • Publisher: Select the related Publisher.

Click the “Create” button to complete the action.

To open the list of phone numbers added to the tracking pool list, click the “Phone Number List” button in the “Actions” column.

To add a phone number to the tracking pool list, click the “Add Phone Number” button and select the phone number you want to add in the “Add Phone Number” pop-up window.

In the pop-up window select a phone number from the list and click the “Add Phone” button in the “Actions” column. To add multiple phone numbers, select the checkboxes next to the phone numbers and click the “Add” button to complete the action.

Note: You must have reserved phone numbers before adding them to the pool.

To set up settings for the tracking pool, click the “Tracking Widget Settings” button in the “Actions” column.

Complete the widget's settings according to your preferences and credentials from Google. Read more about the Call Tracking setup and widgets in our Knowledge Base article.

2. Place the widget on the website

Go to the Tracking Pool Widget section and copy the widget's code from the “Widget Code” field. Then place this code on your website.

3. Set up the integration rule on the Product level

To set up and configure the integration rule for the Product, go to the System Management > Products section. Select the Product from the list, and click the “Settings” button in the “Actions” column.

Select the “Tracking” tab in the “Product Setup” section and click the “Add Rule” button.

Fill in the following fields in the “Add Rule” pop-up window:

  • Integration: Select the “Google Ads Conversions from clicks” option.

  • Event: Select the “[Call Logic] Lead Sold” option.

Click the “Config rule” button to go further with the configuration.

Fill in the following fields of the “Prepare attributes” block:

  • Customer ID: The unique identification number of the customer from Google Ads. Click the “How to find” link to check this number.

  • Label: Enter the name of the label.

  • Conversion Name: The name of the conversion from the Google Ads.

  • Password: Enter the password for the record.

Click the “Save rule” button to complete the rule settings.

4. Set up the integration rule on the Publisher level

To set up and configure the integration rule for the Publisher, go to the Publisher Management > Publishers section. Select the Publisher from the list, and click the “View” button in the “Actions” or “ID” column.

Select the “Tracking” tab in the “View” section of the Publisher, click the “Add Rule” button and fill in the following fields in the “Add Rule” pop-up window.

  • Integration: Select the “Google Ads Conversions from clicks” option.

  • Event: Select the “[Call Logic] Lead Sold” option.

Click the “Config rule” button to go further with the configuration.

Fill in the following fields of the “Prepare attributes” block:

  • Customer ID: The unique identification number of the customer from Google Ads. To check this number, click the “How to find” link.

  • Label: Enter the name of the label.

  • Conversion Name: The name of the conversion from the Google Ads.

  • Password: Enter the password for the record.

Click the “Save rule” button to complete the rule settings.

5. Check the GCLID results

To check the GCLID results, go to the Analytics and Optimization > Publisher Analytics > Call Tracking Summary section and select the “Sessions” tab.

Click the “+” icon in the “Date” column. The GCLID value will be displayed in the “GCLID” field.

Read more about the Call Tracking Summary report in the Knowledge Base article.

To check the GCLID results via the Lead Details, go to the All Reports > Publisher Reports > Call Details section. Select the “Call Details” tab and click the “Lead ID” button in the “Lead ID” column.

In the “Lead Info” section, select the “Lead Body” tab and click the “Show Call Tracking Widget matching result” button. The GCLID value will be displayed in the “GCLID” field.

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