This information can be used to adjust campaigns or even to better understand what type of audience they are targeting.
Note: This report is available for the UK only.
To open the “Employment Status Analyzer” go to the Analytics and Optimization > Product-based Reports > Employment Status Analyzer section.
You can view the report using the next tabs:
By Publisher
The “By Publisher” tab displays the employment type information on leads from Publishers. The report list contains the following information:
Publisher: The name of the Publisher.
Total: The total number of leads: the number of leads sold.
Full Time: The total number of leads with full-time work: the number of sold leads with full-time work (the percentage ratio of sold leads to the total amount of all leads in this category).
Part Time: The total number of leads with part-time work: the number of sold leads with part-time work (the percentage ratio of sold leads to the total amount of all leads in this category).
Temporary Employment: The total number of temporarily employed leads: the number of sold leads with the temporary employment (the percentage ratio of sold leads to the total amount of all leads in this category).
Self Employed: The total number of self-employed leads: the number of sold self-employed leads (the percentage ratio of sold leads to the total amount of all leads in this category).
Unemployed: The total number of unemployed leads: the number of sold unemployed leads (the percentage ratio of sold leads to the total amount of all leads in this category).
Pension: The total number of leads with a pension: the number of sold leads with a pension (the percentage ratio of sold leads to the total amount of all leads in this category).
Disability Benefit: The total number of leads with disability benefits: the number of sold leads with disability benefits (the percentage ratio of sold leads to the total amount of all leads in this category).
Student: The total number of leads with a student status: the number of sold leads with a student status (the percentage ratio of sold leads to the total amount of all leads in this category).
You can narrow down the search results by using the following filters:
Date: Select the date range.
Publisher: Select the Publisher.
Publisher Agent: Select the Publisher Agent.
By Buyer
The “By Buyer” tab displays the employment type information on leads from Buyers.
The report list contains the following information:
Buyer: The name of the Buyer.
Total: The total number of leads: the number of leads sold.
Full Time: The total number of leads with full-time work: the number of sold leads with full time work (the percentage ratio of sold leads to the total amount of all leads in this category).
Part Time: The total number of leads with part-time work: the number of sold leads with part-time work (the percentage ratio of sold leads to the total amount of all leads in this category).
Temporary Employment: The total number of temporarily employed leads: the number of sold leads with the temporary employment (the percentage ratio of sold leads to the total amount of all leads in this category).
Self Employed: The total number of self employed leads: the number of sold self-employed leads (the percentage ratio of sold leads to the total amount of all leads in this category).
Unemployed: The total number of unemployed leads: the number of sold unemployed leads (the percentage ratio of sold leads to the total amount of all leads in this category).
Pension: The total number of leads with a pension: the number of sold leads with a pension (the percentage ratio of sold leads to the total amount of all leads in this category).
Disability Benefit: The total number of leads with disability benefits: the number of sold leads with disability benefits (the percentage ratio of sold leads to the total amount of all leads in this category).
Student: The total number of leads with a student status: the number of sold leads with a student status (the percentage ratio of sold leads to the total amount of all leads in this category).
You can narrow down the search results by using the following filters:
Date: Select the date range.
Buyer: Select the Buyer.
Campaign: Select the Campaign.
By Date
The “By Date” tab displays the employment type information on leads by date.
The report list contains the following information:
Date: The date.
Total: The total number of leads: the number of leads sold.
Full Time: The total number of leads with full-time work: the number of sold leads with full-time work (the percentage ratio of sold leads to the total amount of all leads in this category).
Part Time: The total number of leads with part-time work: the number of sold leads with part-time work (the percentage ratio of sold leads to the total amount of all leads in this category).
Temporary Employment: The total number of temporarily employed leads: the number of sold leads with the temporary employment (the percentage ratio of sold leads to the total amount of all leads in this category).
Self Employed: The total number of self-employed leads: the number of sold self-employed leads (the percentage ratio of sold leads to the total amount of all leads in this category).
Unemployed: The total number of unemployed leads: the number of sold unemployed leads (the percentage ratio of sold leads to the total amount of all leads in this category).
Pension: The total number of leads with a pension: the number of sold leads with a pension (the percentage ratio of sold leads to the total amount of all leads in this category).
Disability Benefit: The total number of leads with disability benefits: the number of sold leads with disability benefits (the percentage ratio of sold leads to the total amount of all leads in this category).
Student: The total number of leads with a student status: the number of sold leads with a student status (the percentage ratio of sold leads to the total amount of all leads in this category).
You can narrow down the search results using the “Date” filter.