Event Tracking Type: Publisher Payout

Learn about the new Publisher Payout action in Tracking that pays only for non-duplicate calls in Call Logic, ensuring fairer, more accurate payouts.

The Publisher Payout tracking type allows you to pay the Publisher only for non-duplicate calls, regardless of the lead's final status in the Call Logic component. Instead of paying publishers for every unique call based only on revshare settings, payouts will now be made only for non-duplicate calls (based on duplicate settings), even if the call doesn’t reach the buyer or gets rejected at the ping tree stage. This ensures fairer payouts while keeping call performance statistics unchanged.

To add a Tracking Rule, go to the System Management > Products section, select the Product from the list, and click the “Settings” button in the “Actions” column or click on the ID of the Product. Select the “Tracking” tab on the Product setup page.

Note: The Publisher Payout tracking type can be configured only on the Product level and can be configured only for the Call Logic component.

To create this tracking rule, fill in the following fields in the “Add Rule” pop-up window:

Trigger: Select the event that triggers the action:

[Call Logic] Lead Sold: Lead has received 'Publisher sold' status.
[Call Logic] Lead Rejected: Lead has received "Publisher rejected" status.
[Call Logic] Campaign Rejected: Buyer rejected lead.
[Call Logic] Campaign Accepted: Buyer accepted the lead. No matter the final Buyer status of a lead.
[Call Logic] Campaign Sold: Lead has received "Buyer sold" status.
[Call Logic] Call Recorded: Call recorded and ready to download.
[Call Logic] Publisher Earning Received: Fires every time the Publisher gets earning (Direct Sold / Revenue Post-back).
[Call Logic] Buyer response: Fires every time data is sent to the Buyer.
[Call Logic] Disposition Updated: Buyer Disposition has been updated.
[Call Logic] Publisher Earning Adjusted: Lead Adjustment happens.
[Call Logic] Lead Return: Lead Return happens.
[Call Logic] Lead Partial Return: Lead Partial Return happens.
[Call Logic] Duration To Sell Reached: Lead has reached the "Duration to sell" time.
[Call Logic] AMD: Answering machine detected on the buyer's side.
[Call Logic] Revenue Postback: Revenue Postback sent.

Action: Select the “Publisher Payout” option.

Once you select the preferred action, click the “Next” button to proceed with the setup.

The “Trigger Settings” block allows you to set up additional filters for the selected event. The filter fields are optional. If no filters are set up, the action will be triggered for all the leads that fit the event trigger.

The following filters for trigger settings are available:

Publisher: Select the Publisher.
Channel: Select the Publisher Channel.
Buyer: Select the Buyer.
Campaign: Select the Buyer Campaign.
Pingtree: Select the Pingtree.
Price Restrictions: Select the price restrictions (Price is greater than 0 / Price is greater than a certain value / Price is greater than or equal to a certain value / Price is lower than a certain value / Price is lower than or equal to a certain value / Price range inclusive).
Price Restriction Value: Enter the value for price restrictions.

The “Action Settings / Publisher Payout” block allows you to configure the action required for the rule setup:

Value: Enter the value for the Publisher Payout.

Click the “Save Rule” button to proceed.