Event Tracking Type: Publisher Revenue Adjustment

The Publisher Revenue Adjustment tracking type allows you to change the Publisher’s revenue when the lead postback processing is triggered.

The Publisher Revenue Adjustment can only be configured on the Campaign level, within the Revenue tab under the Revenue Settings subtab.

Read more about the Revenue Settings in the Campaign Configuration in the Knowledge Base article.

To create this rule, go to the Client Management > Campaigns sections, click the “Configure” button in the “Actions” column next to the corresponding Campaign, and click the “Revenue” tab.

Note: You can add this rule only when the Revenue Postback feature is enabled. 

In the “Revenue Postback Rules” block, click the “Add Rule” button. Fill in the following fields in the “Add Rule” pop-up window:

• Trigger: Select the “[LMS] Postback Processing” trigger.
• Action: Select the “Publisher Revenue Adjustment” action.

Click the “Next” button to proceed. 

The “Trigger Settings” block allows you to set up additional filters for the selected event. The filter fields are optional, except the “Run the rule on duplicate post back” field. If no filters are set up, the action will be triggered for all the leads that fit the event trigger.

The following Trigger fields are available: 

• Publisher: Select the Publisher.
• Channel: Select the Publisher Channel.
• Source Condition: Select one of the following options:
  • Source name equals;
  • Source name not equals;
  • Source name contains value;
  • Source name not contains value;
  • Source name contains one of values;
  • Source name not contains one of values;
  • Source by ID.
• Source Value: Enter the corresponding value suitable for the Source Condition to trigger the tracking rule.
• Source: Select the Publisher source from the list. Note: The field is available only for the “Source by ID” condition.
• Run the rule on duplicate post back: Select the (Yes / No) option to run the rule on the Post Back duplicate.

The “Action Settings / Publisher Revenue Adjustment” block allows you to configure the action required for the rule setup:

• Payout: Select the Publisher payout type (Percentage of Revenue Post Back / Fixed Amount).
• Value: Enter the payout value.
• Allow negative Admin Revenue: Select the (Yes / No) option to allow/deny the Admin revenue to become less than zero in the result of the Publisher payout adjustment.

Click the “Save Rule” button to finish.