What is a form and how is it used by Publishers? Here is everything you need to know about the role of forms in the system.

Form - data collection method created by the Publisher. Based on filling in the form fields with data by the lead and sending this data to the system.

For example, Publisher adds a Form with a loan offer on his website. The potential client who wants to loan a specific amount fills in this exact form. The lead which entered data is sold to the Buyer to obtain a new customer.