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Fraud Analytics: Lead Uniqueness

Find out how to generate and view a detailed report on lead uniqueness in our guide to the Fraud Analytics: Lead Uniqueness section.

Report with graphic data of Lead Uniqueness sorted by Publisher. The report contains UserIP, Email, and UserAgent diagrams.

To view the report, go to the Fraud Detector > Lead Uniqueness section.

To generate a detail report use the next filter fields:

  • Data;

  • Product;

The following data is shown in the reports table:

  • Publisher;

  • userIp;

  • Email;

  • userAgent;

The first row of a table shows the system’s total comparison between unique and duplicate leads.

Diagrams show the ratio between unique and duplicate leads. To view detailed information about uniqueness - move your mouse over the diagram to view the pop-up window.

To view detailed information about the publisher, press the arrow icon next to the name of the publisher.