Geolocation Summary

The Geolocation Summary report allows you to view detailed statistical information according to the Country, Region, or City.

To open the “Geolocation Summary” report, go to the All Reports > Mailing Reports > Recipient Summary section.

The section contains three tabs:

  • Group by Country.

  • Group by Region.

  • Group by City.

In the “Group by Country” tab, you can view the system activity breakdown per country.

The report contains the following information:

  • Country: The name of the country.

  • Sent: The total number of sent emails.

  • Failed: Total number of failed to send emails.

  • Delivered, %: The number of delivered emails and a percentage of sent and delivered values.

  • Soft Bounced, %: The total number of not delivered emails from all Campaigns due to email service issues and their percentage of the total number of sent emails.

  • Hard Bounced, %: The total number of not delivered emails from all Campaigns due to email address issues and their percentage of the total number of sent emails.

  • Total Opens: The total number of opened emails of all Campaigns.

  • Unique Opens, %: The total number of unique opens and the open rate.

  • Total Clicks: The total number of email link clicks.

  • Unique Clicks, %: The number of unique email link clicks and click-to-open rate (the percentage of the unique clicks and unique opens).

  • Clicks Through, %: The percentage of the unique clicks and the total number of the delivered emails.

  • Spam Reported, %: The total number of emails that users marked as “Spam” and spam rate.

  • Unsubscribed, %: The total number of unsubscribed emails and unsubscribe rate.

You can narrow down the search results by using the following filters:

  • Date: Select the date range for the report.

  • Campaign: Select the campaign.

  • Campaign Label: Select the campaign label.

  • Country: Select the country.

  • Region: Select the region.

  • City: Select the city.

In the “Group by Region” and “Group by City” tabs, you can view the same statistical information grouped by geographic region (“Region” column) or a particular city (“City” column).