---
title: Global Postbacks for Affiliate and Advertiser Users
description: Configure a single global postback at the affiliate or advertiser account level, instead of maintaining a separate postback for every offer.
---
[Skip to content](https://support.phonexa.com/global-postbacks-for-affiliate-and-advertiser-users#main-content)
[](https://support.phonexa.com/?hsLang=en)
Open main navigation
Close main navigation
- [➜\]](https://phonexa.com/)
[➜\]](https://phonexa.com/?hsLang=en)
Phonexa Support Center
- There are no suggestions because the search field is empty.
1. [Knowledge Base](https://support.phonexa.com/?hsLang=en)
2. [Lynx](https://support.phonexa.com/lynx?hsLang=en)
3. [Offers](https://support.phonexa.com/lynx?hsLang=en#offers)
# Global Postbacks for Affiliate and Advertiser Users
## Configure a single global postback at the affiliate or advertiser account level, instead of maintaining a separate postback for every offer.
A **Postback** is a mechanism for transmitting conversion data. For example, you can send conversion data directly to an advertising platform, an analytics system, or a third-party tracker at the moment a defined event occurs.
The Global Postbacks feature allows affiliate and advertiser users to configure a postback once at the account level and have it applied across their offers, rather than creating and maintaining a separate postback for each offer.
**Use case:**
**An affiliate promotes twelve offers and sends conversion data to the same third-party tracker for all of them. Under offer-level postbacks, the same postback has to be created twelve times, and any change, a new tracker URL, an added parameter, a corrected trigger, has to be repeated twelve times, with the risk that one offer is missed and silently stops reporting.**
**With Global Postbacks, the affiliate configures the postback once at the account level. Updating the tracker URL is a single edit, and there is no per-offer drift to audit.**
**Global postbacks and offer-level postbacks are maintained as two separate sets. A postback created at the global level is managed only from the Global Postbacks section, and a postback created inside an offer is managed only from that offer.**
To configure the postback as an Affiliate or Advertiser User, go to the **Offers \> Global Postbacks** section.
[](https://support.phonexa.com/hubfs/undefined-Sep-11-2026-07-57-38-2720-AM.png?hsLang=en)
The Postbacks list contains the following information:
- **ID:** The unique identification number of the postback.
- **Trigger:** The name of the trigger.
- **Trigger Settings:** The combination of the general postback trigger settings for which the conversions are tracked.
- **Action:** The name of the action.
- **Action Settings:** The list of the action postback settings, such as method and URL.
- **Status:** The status of the postback *(Active / Disabled)*. *Note: To change the postback status, click the corresponding button and select the status in the pop-up window.*
- **Created At:** The date and time of the postback creation.
- **Adjacent Rules:** The number of postbacks that can be applied simultaneously with the selected postback. Click on the number to see the list of postbacks that can run concurrently.
To create a new postback, click the **“Add Postback”** button in the **“Action”** column and fill in the following fields:
- **Trigger:** Select the postback trigger *(Conversion Done / Conversion Reject / Conversion Pending / Click)*.
- **Action:** Select the action that determines the way to transfer the conversion data:
- **E-Delivery Contact List Status V2 (API):** Select to activate or suppress the contact from your contact lists.
- **E-Delivery Suppression List(s) V2:** Select to add or remove the contact from your suppression lists.
- **Send To E-delivery Contact List (API):** Select to send to the E-delivery Contact list.
- **\[E-Delivery\] Add To Unsubscribe List:** Select to add/remove the contact from the E-Delivery unsubscribe list.
- **\[E-Delivery\] Send To Contact List (API):** Select to add an email address and/or phone number to the existing Contacts List in E-Delivery when the selected trigger event occurs.
- **\[Leads\] Add to DNPL (API):** Select to add data to the existing DNPL list when the selected trigger event occurs. *Note: The Add to DNPL tracking type can be configured only on the Product level.*
- **\[Leads\] Post Lead to LMS/Lead Stash:** Select to post a lead to LMS or Lead Stash.
- **\[Opt-Intel\] Add to unsubscribe list (API):** Select to add/remove a contact from the Opt-Intel unsubscribe list.
- **\[Opt-Intel\] Send to Opt Intel (API):** Select to add an email address or phone number to the existing Email Opt-out List/Phone Number Opt-out List in Opt-Intel when the selected trigger event occurs.
- **\[PBX\] Add to DNPL (API):** Select to add data to the existing DNPL list when the selected trigger event occurs. *Note: The Add to DNPL tracking type can be configured only on the Product level.*
- **\[TPS\] Add to Five9 List:** Select to send a lead data record to the Five9 cloud contact center software.
- **\[TPS\] Facebook Conversion:** Select to send data to Facebook Conversion API. *Read more information about the* ***Facebook Conversion*** *event tracking type in the following Knowledge Base* [*article*](https://support.phonexa.com/event-tracking-type-facebook-conversion?hsLang=en)*.*
- **\[TPS\] Google Ads Conversions from clicks:** Exporting CSV for Schedule uploading of conversions from clicks. *Read more information about the* ***Google Ads Conversions from clicks*** *event tracking type in the following Knowledge Base* [*article*](https://support.phonexa.com/event-tracking-type-google-ads-conversions-from-clicks?hsLang=en)*.*
- **\[TPS\] Google Analytics:** Select to send a new event to Google Analytics.
- **\[TPS\] Google Sheets:** Select to add data as a record to Google Sheets using placeholders when the selected trigger event occurs.
- **\[TPS\] Ping Url:** Select to send a GET or POST request to the third-party server when the selected trigger event occurs.
- **\[TPS\] SMTP ESP:** The SMTP ESP tracking type allows you to send an email via a predefined ESP connection when the selected trigger event occurs.
- **\[TPS\] SMTP with Custom Connection:** The SMTP with Custom Connection tracking type allows you to send an email via a custom SMTP server when the selected trigger event occurs.
- **\[TPS\] Send Slack Message:** Select to automatically send Slack messages to a particular user or channel when a specific event takes place, ensuring timely alerts.
- **\[TPS\] Trusted Form Claim:** Select to check the TrustedForm certificate in the lead data to verify its legitimacy.
- **\[TPS\] Twilio:** Select to set Twilio integration to send SMS automatically when the selected trigger event occurs.
[](https://support.phonexa.com/hubfs/undefined-Sep-11-2026-07-57-38-7729-AM.png?hsLang=en)
Depending on the selected action, the system will require you to fill in the additional fields in this pop-up window.
[](https://support.phonexa.com/hubfs/undefined-Sep-11-2026-07-57-39-4166-AM.png?hsLang=en)
Click the **“Save Rule”** button to finish.
To test the postback you have created, click the **“Test Run”** button. Click the **“Confirm”** button to finalize the action.
[](https://support.phonexa.com/hubfs/undefined-Sep-11-2026-07-57-38-5500-AM.png?hsLang=en)
To configure the postback, click the **“Config”** button. In the pop-up window, fill in the required fields.
[](https://support.phonexa.com/hubfs/undefined-Sep-11-2026-07-57-39-4166-AM.png?hsLang=en)
Click the **“Save Rule”** button to apply changes.
To duplicate the existing postback from another offer, click the **“Duplicate Postback”** button. In the pop-up window, select the offer and check the box next to the postback you would like to duplicate.
[](https://support.phonexa.com/hubfs/undefined-Sep-11-2026-07-57-38-9905-AM.png?hsLang=en)
Click the **“Duplicate”** button to confirm your intention.
*Note: Affiliate users can not see postbacks created by users of another affiliate or admin.*
To delete the postback, click the **“Delete”** button. In the pop-up window, type the ID of the postback and click the **“Delete”** button to finish.
[](https://support.phonexa.com/hubfs/undefined-Sep-11-2026-07-57-39-2001-AM.png?hsLang=en)
- [General information](https://support.phonexa.com/general-information?hsLang=en#main-content)
- [Account Settings](https://support.phonexa.com/general-information?hsLang=en#account-settings)
- [Security Settings](https://support.phonexa.com/general-information?hsLang=en#security-settings)
- [Users](https://support.phonexa.com/general-information?hsLang=en#users)
- [System Customization](https://support.phonexa.com/general-information?hsLang=en#system-customization)
- [Project Customization](https://support.phonexa.com/general-information?hsLang=en#project-customization)
- [Product Customization](https://support.phonexa.com/general-information?hsLang=en#product-customization)
- [System Management](https://support.phonexa.com/general-information?hsLang=en#system-management)
- [Support](https://support.phonexa.com/general-information?hsLang=en#support)
- [LMS Sync & Call Logic](https://support.phonexa.com/lms-sync-call-logic?hsLang=en#main-content)
- [Extra Features](https://support.phonexa.com/lms-sync-call-logic?hsLang=en#extra-features)
- [Publisher Configuration](https://support.phonexa.com/lms-sync-call-logic?hsLang=en#publisher-configuration)
- [Client Management](https://support.phonexa.com/lms-sync-call-logic?hsLang=en#client-management)
- [System Logs](https://support.phonexa.com/lms-sync-call-logic?hsLang=en#system-logs)
- [Documents And References](https://support.phonexa.com/lms-sync-call-logic?hsLang=en#documents-and-references)
- [Reports and Analytics](https://support.phonexa.com/lms-sync-call-logic?hsLang=en#reports-and-analytics)
- [Publisher management](https://support.phonexa.com/lms-sync-call-logic?hsLang=en#publisher-management)
- [Call Logic Customization](https://support.phonexa.com/lms-sync-call-logic?hsLang=en#call-logic-customization)
- [Campaign Configuration](https://support.phonexa.com/lms-sync-call-logic?hsLang=en#campaign-configuration)
- [Feed CMS](https://support.phonexa.com/lms-sync-call-logic?hsLang=en#feed-cms)
- [Event Tracking](https://support.phonexa.com/lms-sync-call-logic?hsLang=en#event-tracking)
- [iClear](https://support.phonexa.com/lms-sync-call-logic?hsLang=en#iclear)
- [E-Delivery](https://support.phonexa.com/e-delivery?hsLang=en#main-content)
- [List Management](https://support.phonexa.com/e-delivery?hsLang=en#list-management)
- [Email Campaigns](https://support.phonexa.com/e-delivery?hsLang=en#email-campaigns)
- [SMS Campaigns](https://support.phonexa.com/e-delivery?hsLang=en#sms-campaigns)
- [Reports](https://support.phonexa.com/e-delivery?hsLang=en#reports)
- [Suppression Management](https://support.phonexa.com/e-delivery?hsLang=en#suppression-management)
- [Books360](https://support.phonexa.com/books360?hsLang=en#main-content)
- [Books 360 Integration](https://support.phonexa.com/books360?hsLang=en#books-360-integration)
- [Vendor Management](https://support.phonexa.com/books360?hsLang=en#vendor-management)
- [Account](https://support.phonexa.com/books360?hsLang=en#account)
- [Customer Management](https://support.phonexa.com/books360?hsLang=en#customer-management)
- [Opt-Intel](https://support.phonexa.com/opt-intel?hsLang=en#main-content)
- [List Management](https://support.phonexa.com/opt-intel?hsLang=en#list-management)
- [All Reports](https://support.phonexa.com/opt-intel?hsLang=en#all-reports)
- [Mailers](https://support.phonexa.com/opt-intel?hsLang=en#mailers)
- [Campaigns](https://support.phonexa.com/opt-intel?hsLang=en#campaigns)
- [System Management](https://support.phonexa.com/opt-intel?hsLang=en#system-management)
- [HitMetrix](https://support.phonexa.com/hitmetrix?hsLang=en#main-content)
- [Analytics](https://support.phonexa.com/hitmetrix?hsLang=en#analytics)
- [Heatmaps](https://support.phonexa.com/hitmetrix?hsLang=en#heatmaps)
- [System Management](https://support.phonexa.com/hitmetrix?hsLang=en#system-management)
- [Lynx](https://support.phonexa.com/lynx?hsLang=en#main-content)
- [Offers](https://support.phonexa.com/lynx?hsLang=en#offers)
- [LYNX Reports](https://support.phonexa.com/lynx?hsLang=en#lynx-reports)
- [Advertisers](https://support.phonexa.com/lynx?hsLang=en#advertisers)
- [Affiliates](https://support.phonexa.com/lynx?hsLang=en#affiliates)
- [Account Settings](https://support.phonexa.com/lynx?hsLang=en#account-settings)
- [Cloud PBX](https://support.phonexa.com/cloud-pbx?hsLang=en)
[](https://phonexa.com/?hsLang=en)
Phonexa Knowledge Base
Copyright © 2026, Phonexa