iClear: ImpressionWise Email Lookup

The ImpressionWise Email Lookup allows you to perform real-time validation of the lead email address using the ImpressionWise third-party service and process leads based on the response.

Note: To use the ImpressionWise Email Lookup service, first you should enable it on the System Subscriptions page.

To enable this service, go to the Fraud and Anomaly > iClear > Lead Processing Rules section and select a Product from the drop-down list.

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Once you select the Product, you’ll be automatically redirected to the Lead Processing Rules (iClear) sub-tab. You may also navigate here by selecting the System Management > Products section on the left-hand menu and clicking on the “Settings” button for the corresponding product (Lead Processing Rules (iClear) sub-tab).

To configure this service, click the “Add Service” button in the Global Rules block. Fill in the following fields:

  • Select Third Party Service: Select the “ImpressionWise Email Lookup” option.

  • ImpressionWise Code: Fill in the 6-digit numeric account code provided by ImpressionWise.

  • ImpressionWise Password: Fill in the alpha-numeric security code provided by ImpressionWise.

  • Select a field to retrieve the email: Select which field the system will retrieve the email address from. Example: email.

  • Execution Type:

    • Select the "Synchronous" option to wait for the ImpressionWise email lookup outcome before processing a lead. This execution type is recommended for real-time filtration of a lead based on the lookup status. Before processing a lead, the system makes a request to the ImpressionWise email lookup service. If the email is valid, the system will process the lead according to the lookup status.

    • Select the "Asynchronous" option to make a simultaneous request and process a lead without waiting for the lookup outcome. This execution type is recommended for analytical purposes and not for real-time lead filtration based on the lookup status. While processing a lead, the system makes a request to the ImpressionWise email lookup service. 

  • % of leads to lookup: Set the percentage of leads to be checked through this service.

  • Use Cache Data Not Older Than (days): Enter the maximum period (in days )for cache data usage.

  • Reject the lead if ImpressionWise returns this status(es): Select what leads you would like to filter out if you received the chosen status. The status description is provided on the ImpressionWise side.


The “Add to Do and Do Not Present lists” configuration block allows you to use the service to add more filters to your existing DNPLs. Read more about Present and Do Not Present lists in the Knowledge Base article.

Fill in the following fields to configure:

  • Status: Select the ImpressionWise statuses to be added to the chosen PL/DNPLs configuration.

  • Do and Do Not Present Lists: Select one or more available PL/DNPLs from the list.

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The “Advanced Settings” configuration block allows you to customize the lookup and timeout settings of the service according to the selected Execution Type.

  • Lookup only in the local DB (Synchronous Execution only): Select “Yes” for the service to lookup only in the local database. Select “No” for the service to lookup both in the local database and API.

  • If local lookup fails, perform an Asynchronous run (Synchronous Execution only): Select “Yes” to perform the Asynchronous run if the local database lookup is unsuccessful. Select “No” to disable the lookup override.

  • API Timeout (Synchronous Execution): Fill in the service response timeout (from one to five seconds). The field is active only if the “Lookup only in local DB” option is disabled.

  • API Timeout (Asynchronous Execution): Fill in the service response timeout (from one to five seconds).
  • After a timeout, run as Asynchronous (Synchronous Execution only): Select “Yes” to perform the Asynchronous execution if the timeout runs out. Select “No” to disable the Asynchronous run override.

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The “Additional Run Settings” configuration block allows you to configure more options to determine at which stage you would prefer to run the service.

  • Service run time: Select whether you would prefer to run the service before or after the leads are filtered out (After filtration / Before filtration).
    Note: Please be aware that selecting this option may impact your invoice. Once this option is selected and no campaigns remain for the service to run, there will be no charges incurred.
  • Run service on (PingPost products only): Select one of the options to determine at which stage you would prefer to run the service for the Ping Post products (Ping / Post / Ping and Post). 
  • Run service on silent ping: Select “Yes” if you would like to run the service during the silent ping stage. Select “No” to exclude this option.
Click the “Add” button to confirm.

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Read more about the Global Rules and Advanced Rules configuration in this Knowledge Base article.