Check our quick guide to Lead Processing Analyzer and learn how to view and group Buyer’s lead processing data.
The Lead Processing Analyzer report displays the time that the Buyer spent processing the lead. You can group the report using the “Group by Buyer”, “Group by Campaign”, “Group by Integration”, “Do Not Group”, “Overview/Stats”, and “Overview/Stats by Buyer” tabs.
To view the report, go to Analytics and Optimization > Lead Processing > Lead Processing Analyzer section.
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Depending on the selected tab, the Lead Processing Analyzer report contains the following information:
- Date: The purchase lead date.
- Buyer: The name of the Buyer.
- Campaign: The name of the Campaign.
- Min Price: The min price of the Campaign.
- Total: The number of accepted/rejected leads.
- Integration: The name of the integration.
- Time of leads processing (you have data displayed according to values ranging from 6 up to 61 seconds, with a threshold of 5 seconds inclusively).
- Average: The arithmetic mean time of lead processing. For example, consider the dataset: 2, 4, 6, 8, 10, 12, 100. Average: (2 + 4 + 6 + 8 + 10 + 12 + 100) / 7 = 20
- Median: The value that is located in the middle of the ordered data set. If the number of numbers in the set is even, the median is the arithmetic mean of the two central numbers. For example, consider the data set: 2, 4, 6, 8, 10, 12, 100. The median is 8 (because it is the central value in the ordered series).
- 75 Percentile: The 75th percentile of lead processing time, calculated using the following formula: 75 / 100 × (N + 1), where N = the number of values in the dataset.
- 90 Percentile: The 90th percentile of lead processing time, calculated using the following formula: 90 / 100 × (N + 1), where N = the number of values in the dataset.
The “Totals” row at the bottom of the table shows the summary number of processed leads.
You can narrow down the search results by using the following filters:
- Date: Select the date.
- Buyer Agent: Select the Buyer Agent.
- Buyer: Select the Buyer.
- Buyer Campaign: Select the Campaign.
- Time From: Select the start date for analytics.
- Time Till: Select the end date of the analytics.
- Publisher: Select the Publisher.
- Status: Select the status of the post (Accept, Error, Filtered, No Reply, Offer Received, Ping Reject, Price Conflict, Price Reject, Reject, Timeout).
The “Overview/Stats” and “Overview/Stats by Buyer” tabs allow you to view detailed information about the lead processing time by a particular Campaign (the Overview/Stats tab) or by a particular Buyer (the Overview/Stats by Buyer tab).
These reports help you understand how leads are being handled after they enter the system. You can see if certain Buyers are taking longer than expected to respond to leads, compare how different Campaigns or Buyers are performing, and adjust pricing or routing settings based on how leads are processed and responded to.
For example, if a Buyer consistently responds in under 6 seconds but their minimum bid is very low, you might want to update pricing rules to prioritize leads differently. Or, if you see delayed response times, it could be worth checking the integration settings or buyer availability.
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