Loan Amount Analyzer

Here’s everything you need to know about the Loan Amount Analyzer report.

The Loan Amount Analyzer report provides a comprehensive overview of lead volumes for Publishers/Buyers by Product, segmented by loan amount ranges. It categorizes leads into brackets, such as 0-100, 101-200, 201-300, and so on, detailing their volume and percentage. This segmentation facilitates an in-depth analysis of market dynamics and borrower/lender preferences. 

Additionally, the report can be grouped by date. Please note that the Loan Amount Analyzer report is specifically designed for products that support the loan amount field. 

To view the report, go to the Analytics and Optimization > Product-based Reports > Loan Amount Analyzer section. The report is grouped by the following criteria:

By Publisher

The By Publisher tab allows you to view the total lead volumes, comparing the leads and sold leads for each Publisher within a specific Product and time range, segmented by loan amount ranges (Total, 0-100, 101-200, 201-300, 301-400, 401-500, 501-1000, 1001-2000, 2001-3000, 3001-4000, 4001-5000, > 5000), along with their respective shares in percentage.

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You can narrow down the search results by using the following filters:

  • Date: Select the date range of the report.
  • Product: Select the Product.
  • Publisher: Select the Publisher.
  • Publisher Agent: Select the Publisher Agent.

The By Publisher list contains the following information:

  • Publisher: The name of the Publisher.
  • Total: The total amount of lead volume for each Publisher, indicating the comparison of total leads and total sold leads.
  • Loan Amount Range: The amount of lead volume, sorted in columns by loan amount range (0-100, 101-200, 201-300, 301-400, 401-500, 501-1000, 1001-2000, 2001-3000, 3001-4000, 4001-5000, > 5000), indicating the comparison leads and sold leads for each Publisher within the certain range. 

By Buyer

The By Buyer tab allows you to view the total lead volumes, comparing the posts and accepts for each Buyer within a specific Product and time range, segmented by loan amount ranges (Total, 0-100, 101-200, 201-300, 301-400, 401-500, 501-1000, 1001-2000, 2001-3000, 3001-4000, 4001-5000, > 5000), along with their respective shares in percentage.

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You can narrow down the search results by using the following filters:

  • Date: Select the date range of the report.
  • Product: Select the Product.
  • Buyer: Select the Buyer.
  • Campaign: Select the Campaign.

The By Buyer list contains the following information:

  • Buyer: The name of the Buyer.
  • Total: The total  amount of lead volume for each Buyer, indicating the comparison of total posts and total accepts.
  • Loan Amount Range: The amount of lead volume, sorted in columns by loan amount range (0-100, 101-200, 201-300, 301-400, 401-500, 501-1000, 1001-2000, 2001-3000, > 3000), indicating the comparison posts and accepts for each Buyer within the certain range.

By Date

The By Date tab allows you to view the total lead volumes grouped by date, comparing the leads and sold leads for each Publisher within a specific Product, segmented by loan amount ranges (Total, 0-100, 101-200, 201-300, 301-400, 401-500, 501-1000, 1001-2000, 2001-3000, 3001-4000, 4001-5000, > 5000), along with their respective shares in percentage.


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You can narrow down the search results by using the following filters:

  • Date: Select the date range of the report.
  • Product: Select the Product.
  • Publisher Agent: Select the Publisher Agent.

The By Date list contains the following information:

  • Date: The date the data were recorded in the system.
  • Total: The total amount of lead volume for all Publishers, indicating the comparison of total leads and total sold leads by each date.
  • Loan Amount Range: The total amount of lead volume, sorted in columns by loan amount range (0-100, 101-200, 201-300, 301-400, 401-500, 501-1000, 1001-2000, 2001-3000, 3001-4000, 4001-5000, > 5000), indicating the comparison leads and sold leads for all Publishers within the certain range.

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