Ping Post Bid Report

The Ping Post Bid report allows you to view Publisher performance and bid range effectiveness, as well as bid data from Buyers for Products using the ping post model.

The report displays which bid has the greatest chance of winning, and the percentage of Buyer rejects after receiving a post from a Publisher in the context of various bid ranges.

To access the report, go to the All Reports > Extras > Ping Post Bid section.

Group by Publisher report

The Group by Publisher report provides a comprehensive overview of publisher performance and bid range effectiveness, empowering you to make informed, data-driven decisions to maximize revenue, improve lead acceptance rates, and minimize rejections, ensuring optimal outcomes for your campaigns.

You can narrow down the search results using the following filters:

Date: Select the date range of the report.
Product: Select the Product.
Publisher Agent: Select the Publisher Agent.
Publisher: Select the Publisher.
Publisher Channel: Select the Publisher Channel.
Publisher Source: Select the Publisher Source.
PingTree: Select the PingTree.

The “Group by Publisher” report contains the following information:

Publisher: The name of the Publisher.
Pings: The number of pings from the Publisher.
Bids: The number of bid responses to the Publisher’s pings.
Posts: The number of posts from the Publisher.
Accepted Posts: The number of accepted posts.
Rejected Posts: The number of rejected posts.
Post Reject, %: The ratio of the rejected posts to posts.
EPL: The earning per lead amount of the Publisher.
PUB: The total Publisher`s earnings amount.
ADM: The Admin earning amount.
TTL: The total earning amount.

Click the “+” button in front of the Publisher’s name to expand the collapsible section with the distribution by bid ranges. All the parameters listed below are also calculated for each range separately.

The collapsible section contains the following information:

Bid: The default bid ranges for the Publisher. Note: You can change the bid ranges in the System Management > Products > Product Configuration > Advanced Settings tab. Select the “Custom” option in the Bid Report Ranges Publisher field and set the corresponding values. After changing these settings, previously collected data will be lost. Read more about the Advanced Product Settings in the Knowledge Base article.
Bids: The number of bid responses to the Publisher’s pings.
Posts: The number of posts from the Publisher.
Accepted Posts: The number of accepted posts.
Rejected Posts: The number of rejected posts.
Post Reject, %: The ratio of the rejected posts to posts.
EPL: The earning per lead amount of the Publisher.
PUB: The total Publisher`s earnings amount.
ADM: The Admin earning amount.
TTL: The total earning amount.

Group by Buyer report

The Group by Buyer report serves as a powerful tool to evaluate the efficiency and performance of buyers by offering a detailed analysis of bid success rates, cost per lead, and overall revenue contribution. It provides actionable insights to optimize bidding strategies, enhance lead acceptance rates, minimize post rejections, and maximize campaign profitability, enabling buyers to make data-driven decisions and achieve greater ROI in their campaigns.

You can narrow down the search results using the following filters:

Date: Select the date range of the report.
Product: Select the Product.
Buyer Agent: Select the Buyer Agent.
Buyer: Select the Buyer.
Buyer Campaign: Select the Buyer Campaign.
Publisher: Select the Publisher.
Publisher Source: Select the Publisher Source.
PingTree: Select the PingTree.
Campaign Tags: Select the Campaign Tag(s).
Buyer Tags: Select the Buyer Tag(s).

The “Group by Buyer” report contains the following information:

Buyer: The name of the Buyer.
Pings: The number of pings sent to the Campaigns. Note: One Buyer can respond to several Campaigns with legs.
Total Bids: The number of accepted pings (or legs in the case of Smart Tree With Legs) on Campaigns.
Winning Bids:
- For Ping Post and Ping Post Smart Tree: The number of winning pings to which posts will be sent first. Note: If a post was sent to the bid after the post was rejected for the bid chosen first, this bid will not be considered a Winning Bid.
- For Smart Tree With Legs: The number of legs included in the “Smart Leg”.
Posts: The number of posts to the Campaigns or legs of the Buyer.
Accepted Posts: The number of posts or legs with the “Accept” status.
Rejected Posts: The number of posts or legs with the “Reject” status.
Post Reject, %: The ratio of the rejected posts to posts.
Bid Win Rate, %: The ratio of the winning bids to bids.
Bid Select Rate, %: The ratio of the posts to total bids.
CPL: The cost per lead.
PUB: The total Publisher`s earnings amount.
ADM: The Admin earning amount.
TTL: The total earning amount.

Note: For Smart Tree New products, statistics, including money counting, are kept for each leg, but not for each campaign, as in other reports of the system. Because of this, the parameter “CPL” may not match if one campaign responded with several legs and they participated in the sale.

Click the “+” button in front of the Buyer’s name to expand the collapsible section with the distribution by bid ranges. All the parameters listed below are also calculated for each range separately.

The collapsible section contains the following information:

Bid: The default bid ranges for the Buyer. Note: You can change the bid ranges in the System Management > Products > Product Configuration > Advanced Settings tab. Select the “Custom” option in the Bid Report Ranges Buyer field and set the corresponding values. After changing these settings, previously collected data will be lost. Read more about the Advanced Product Settings in the Knowledge Base article.
Total Bids: The number of accepted pings (or legs in the case of Smart Tree New) on Campaigns.
Winning Bids:
- For Ping Post and Ping Post Smart Tree: The number of winning pings to which posts will be sent first. Note: If a post was sent to the bid after the post was rejected for the bid chosen first, this bid will not be considered a Winning Bid.
- For Smart Tree With Legs: The number of legs included in the “Smart Leg”.
Posts: The number of posts to the Campaigns or legs of the Buyer.
Accepted Posts: The number of posts or legs with the “Accept” status.
Rejected Posts: The number of posts or legs with the “Reject” status.
Post Reject, %: The ratio of the rejected posts to posts.
Bid Win Rate, %: The ratio of the winning bids to bids.
Bid Select Rate, %: The ratio of the posts to total bids.
CPL: The cost per lead.
PUB: The total Publisher`s earnings amount.
ADM: The Admin earning amount.
TTL: The total earning amount.