Price Reject Analysis

Check our quick guide to the Price Reject Analysis section and find out how to review and group lead data with the price reject.

The “Price Reject Analysis” report allows you to view detailed information about the rejects summary of the price-reject data.

What is a Price Reject Lead?

A Price Reject lead occurs when a buyer bids less than the initial campaign price for a lead. Here's how the process works:

Initial Rejection: A lead is initially posted to a campaign, for example, priced at $200. If Buyer A offers a lower price, for example $60, the lead is immediately flagged as "Price Reject."
Continued Posting: Despite the rejection, the lead continues to be offered within the Ping Tree.
Prioritized Placement: When the lead reaches a Campaign whose price matches Buyer A's bid (in this case, $60), Buyer A is automatically given top priority. This is because they've already expressed interest and are therefore more likely to purchase the lead.
Purchase Outcome: While prioritized, Buyer A may or may not ultimately buy the lead at their previously offered price. They also have the option to submit new, even lower bids until the lead is eventually sold.

You can group the report by Buyer, Date, Campaign, or Publisher using the “Group by Buyer”, “Group by Date”, “Group by Campaign”, “Group by Publisher”, and “Group By Hour” tabs, view detailed information about the leads with price reject, the outbid, and compare the price reject data by the selected date ranges.

The “Group by Buyer” tab

The “Group by Date” tab

The “Group by Campaign” tab

The “Group by Publisher” tab

The “Details” tab

The “Comparison” tab

The “Group By Hour” tab

To view the report, go to the Analytics and Optimization > Performance Tools > Price Reject Analysis section.

To view information about the price reject grouped by the Buyer, Date, Campaign, Publisher, Hour or the “Comparison” tab, use the “Group by Buyer,” “Group by Date,” “Group by Campaign,”, “Group by Publisher” or “Group By Hour” tabs to compare the two selected periods.

Depending on the selected tab, the following information will be displayed:

Buyer: The name of the related Buyer (available only on the “Group by Buyer” and the “Group by Campaign” tabs).
Campaign: The name of the Campaign (available only on the “Group by Campaign” tab).
Campaign Tags: The name of the Campaign Tag (available only on the “Group by Campaign” tab).
Date: The date of the lead processing (available only on the “Group by Date” tab).
Publisher: The Publisher’s name (available only on the “Group by Publisher” tab).
Hour: The particular hour (available only on the “Group by Hour” tab).
Product: The name of the Product.
Post Price: The minimum price for the Campaign.
Offer Price: The price for the lead offered by the Buyer (Price Reject Offer Price is the price for which the Buyer is willing to purchase the lead that was previously rejected with the price reject (the offered price always differs from (and typically lower than) the campaign's original minimum price). For example, a lead is offered to a campaign with a minimum price of $100. The buyer responds by stating they will buy it for $50. In this scenario, $50 is the Price Reject Offer.
Posts: The number of posts.
Offers: The number of offers.
Offer Rate: The ratio of offers to posts (available only on the “Group by Hour” tab).
%/Offer/Tier: The percentage ratio of the number of offers (the number in the “Offers” column) to the total number of offers (the number in the “Total” row of the “Offers” column).
Success: The total number of sold price rejects. Sold Price Reject indicates that the lead is purchased via the particular Campaign if the price that is offered in the Price Reject Offer meets the Buyer’s expectations, and the lead is sold. For example, a lead is offered to a campaign with a minimum price of $100. The buyer responds by stating they will buy it for $50. In this scenario, $50 is the Price Reject Offer. If the same lead returns to this campaign at $50 and the buyer purchases the lead, this will be recorded as Sold Price Reject.
Win Rate: The ratio of total sales to the number of offers.
TTL: The total revenue.
Redirect: The total amount of price rejects redirected to a different Campaign.
% Redirect: The ratio of total sales to the redirected sales.
Lower: The total number of price rejects sold at a lower price than the Offer Price. For example, a Lead is offered to Campaign A with a minimum price of $100 and gets a price reject of $50. Then, the Lead is offered to Campaign B with the minimum price of $80 and gets a price reject of $40. The next step is that the Lead is offered to Campaign A again with the offer price of $50, and it was rejected. Then the Lead is offered to Campaign B with the offer price of $40 and is sold. The Lead was sold at the lower price between the two offered options (it was sold for an offer of $40, not $50). In this case, this Lead will be included in the calculation for this particular column.
% of Lower: The ratio of total sales to the lower price sales. (the percentage ratio of the value in the “Lower” column to the value in the “Offers” column).
Higher: The total number of price-rejects sold at a higher price than the Offer Price. For example, a Lead is offered to Campaign A with a minimum price of $100 and gets a price reject of $50. Then, the Lead is offered to Campaign B with the minimum price of $80 and gets a price reject of $60. The next step is that the Lead is offered to Campaign B again with the offer price of $60, and it is sold with the higher offer price, compared to the one with an offer price of $50. In this case, this Lead will be included in the calculation for this particular column.
% of Higher: The ratio of the total sales to the higher-priced sales (the percentage ratio of the value in the “Higher” column to the value in the “Offers” column).
Conflict: The number of price-rejected leads that weren't sold to any Buyers. A Conflict is considered in the following scenario: the Buyer gave a price reject for a particular Lead with an offer price, but for some reason, the Lead did not return, for example, it did not come back with a lower price from the Publisher.
% of Conflict: The percentage ratio of the value in the “Conflict” field to the corresponding number in the “Offers” column.
Not Post: The total number of price-rejects that were not posted to the Campaign at a lower price after receiving a price-reject status.
Reject: The total number of price-rejects where the buyer responded with a reject status at offer price.
Error: The total number of price-rejects where an error occurred on the buyer's side when a lead was re-offered to them with the offer price. Instead of buying or rejecting the lead, the buyer's system responds with an "error" status, preventing the transaction from proceeding.
Timeout: The total number of price-rejects when the buyer's system fails to respond within a specified time limit when a lead is re-offered to them with the offer price (total number of timeouts).
Direct: The number of posts that were sold for the campaign’s minimum price, directly to the campaign for which the price-reject is set, but there were no post price rejects. For example, the Lead is posted on the Campaign for which the price reject integration is set, but the Buyer purchases the lead with the Campaign’s minimum price, without sending the offer price.
Repost: The number of leads that were successfully reposted to a campaign after an initial price reject, allowing for a second attempt at sale when the lead is no longer considered active. If a lead receives a price reject and does not return within its active window (5 minutes), its original "time to live" expires. If that same lead re-enters the system after this active window (5 minutes or more later), it is treated as a new entry. The repost option, if set for a campaign, specifically enables such re-entries to be posted, even if the campaign has duplicate checks enabled, because the lead previously received a price reject from that campaign.
Repost Success: The number of successful leads sold after the repost.
Repost Win Rate: The percentage ratio of the successful leads sold after the repost (the percentage ratio of the number in the “Repost Success” field to the number in the “Repost” field).
Repost TTL: The total amount that is paid by the Buyer for the reposted leads.
Double Offer: The number of posts with the double offer application. The double offer considers the following flow: the particular lead was offered to the Campaign with the offer price less than the Campaign’s minimum price. The Buyer has responded with a price reject and states that he is ready to purchase the lead with a price that is less than the initially offered. The Publisher sent the lead with the reduced price, but the Buyer changed his mind one more time and offered one that is less than the reduced price. The Publisher agreed on that, and the lead was sold with the final reduced price. This multi-stage price negotiation, where the Buyer changes their desired price more than once for the same lead, is considered a double offer.
Pub Offer: The number of Publisher offers. The Publisher Offer considers the following situation: when the price-reject occurs, the Publisher can receive the price with which he can post the lead to the Campaign one more time and get the Lead sold. This price depends on the Publisher’s Rev-Share settings. The event of the particular offer price receiving is considered as the Pub Offer.
Pub Repost: The number of Publisher reposts. If the Publisher reposted the lead to the Campaign with a price that is lower or equal to the one that is received in the response in case the Pub Offer occurs (check the explanation in the “Pub Offer” column), this Lead sell is considered as the Pub Repost. For example, the Campaign minimum price is set to $100, and the Lead offer price is $50. The Publisher’s Rev-Share is set to 70 percent, along with the option “Strict Rev-Share on Price Reject”. The Publisher sends the lead with the price of $100. He gets a price-reject with the offer price for the lead sell of $35 (70 percent of the offer price of $50). If the Publisher reposts the particular Lead with a price higher than $35, 11. If the Publisher reposts the particular Lead with a price lower than or equal to $5, the Lead will be sold and considered as the Pub Repost.
Pub Offer&Repost Win Rate: The ratio of the Pub Offer to the Pub Repost rates between the selected periods.
Immediate: The number of immediate sends. The immediate send considers the case when the Lead got sold right after receiving the price-reject with the offer price, and the post with the offer price goes right after the price-reject itself, even though we have more expensive Campaigns available in the Ping Tree.

You can narrow down the search results by the following filters:

Date: Select the date range of the report.
Product: Select the Product from the drop-down list.
Price Reject Buyer: Select the Buyer from the drop-down list.
Price Reject Buyer Campaign: Select the Campaign from the drop-down list.
Buyer Tags: Select the Buyer Tag.
Campaign Tags: Select the Campaign Tag.
Publisher: Select the Publisher from the drop-down list.
Hide Offer Price: Check the box to hide the “Offer Price” field.

Click the “Search” button to generate a report.

Details

The “Details” tab contains detailed data on each lead posted to a price-reject campaign.

The “Details” report contains the following information:

ID: The unique identification number of the price-rejected lead.
Status: The status of the price-reject for the lead.
Product: The name of the Product.
Publisher: The name of the Publisher.
Min Price: The min price of the Campaign.
Publisher Repost Price: The price of the Lead repost from the Publisher’s side in case the price offered by the Buyer is less than the revenue set in the Publisher’s Rev-Share settings.
Post Price: The initial price of the post.
Offer Date: The date when the Buyer’s offer was received.
Offer Buyer: The name of the Buyer that was given an offer.
Offer Campaign: The name of the Campaign that was given an offer.
Offer Campaign Tags: The name of the Campaign Tag.
Offer Price: The price for the Lead offered by the Buyer.
Tier: The price for the Lead requested from the Publisher.
Sold Id: The unique identification number of the sold Lead. Note: In most cases, the Sold ID and Post ID values will be the same. If, for example, the Lead was posted on the Campaign, received a price reject, and hasn’t been posted to this Campaign within the next 5 minutes, but is posted again to the same Campaign after this time limit, the values in the Sold ID and Post ID may differ.
Sold Min Price: The price of the sold Lead.
Sold Date: The date of the lead sale.
Sold Buyer: The Buyer who purchased the lead.
Sold Campaign: The Campaign for which the lead was sold.
Sold Campaign Tags: The name of the Campaign Tag.
Sold Price: The price of the sold Lead.
Post Id: The unique identification number of the Lead if it was posted to a Campaign before selling. Note: In most cases, the Sold ID and Post ID values will be the same. If, for example, the Lead was posted on the Campaign, received a price reject, and hasn’t been posted to this Campaign within the next 5 minutes, but is posted again to the same Campaign after this time limit, the values in the Sold ID and Post ID may differ.
Post Date: The Lead post-processing date.
Publisher Post: The name of the Publisher along with its ID from which the particular lead was reposted.
Processing Time: The Lead processing time (in seconds).
Post Status: The status of the post.

You can narrow down the search results by using the following filters:

Date: Select the date range of the report.
Product: Select the Product from the drop-down list.
Publisher: Select the related Publisher from the drop-down list.
Price Reject Buyer: Select the Buyer from the drop-down list.
Price Reject Buyer Campaign: Select the Campaign from the drop-down list.
Price Reject Buyer Campaign Tags: Select the Buyer’s Campaign Tag from the drop-down list.
Buyer Tags: Select the Buyer Tag.
Sold Buyer Campaign Tags: Select the Sold Buyer’s Campaign Tag from the drop-down list.
Status: Select the status of the price-reject processing.
Post status: Select the status of the post.
Post price: Enter the price for the post.
Offer price: Enter the price for the offer.

Check the “Show Direct Only”, “Show Repost Only”, “Show Double Offer Only”, “Show Static Only”, “Show Immediate Only,” “Show Publisher Offer Only,” “Show Publisher Repost Only,” or “Show Redirect Only” boxes to filter the list.

The Static Only option has the following workflow: the Buyer has two Campaigns: Campaign 1 and Campaign 2. For Campaign 1, the price-reject, repost, and repost to static options are enabled. The Lead is posted to Campaign 1, got the price-reject, and hasn’t been posted once again to this Campaign. If the same Lead enters the system once again after a 5-minute time range, the repost to static option will be activated, and the Lead will be posted to Campaign 2.

Click the “Search” button to generate a report.

Comparison

The “Comparison” tab allows you to generate a comparison report for two or more selected periods based on the price-reject summary data. This tab is designed to provide in-depth insights into your price reject performance by enabling side-by-side analysis of key metrics over distinct periods or under different filtering conditions.

This tab allows you to track and analyze the following metrics and values:

Track Trends: Observe how Price Reject Offers, successful sales (Sold Price Rejects), and various outcomes (such as Redirects, Lower/Higher price sales, Conflicts, and Errors) evolve over time.
Evaluate Strategies: Assess the impact of recent changes in your campaigns, buyer relationships, or pricing strategies by comparing data from "Calendar A" and "Calendar B," or by applying different filters like "Product," "Price Reject Buyer," or "Publisher."
Identify Performance Shifts: Quickly pinpoint improvements or areas of concern by examining changes in critical ratios like Win Rate, Offer Rate, and other success/failure percentages.

The “Comparison” report contains the following information:

Buyer: The name of the Buyer.
Product: The name of the Product.
Post Price: The minimum price for the Campaign.
Offer Price: The price of the lead offered by the Buyer.
Posts: The comparison of the number of lead posts between the selected periods.
Offers: The number of offers compared between the selected periods.
% Offer/Tier: The percentage of offers compared between the selected periods.
Success: The comparison of the total number of sold price-rejects between the selected periods.
Win Rate: The comparison ratio of the complete sales to the number of offers between the selected date ranges.
TTL: The comparison amount the Buyer has paid between the selected date ranges.
Redirect: The comparison of the total number of price rejects redirected to the different Campaigns between the selected date ranges.
% Redirect: The comparison ratio of complete sales in redirected sales between the selected date ranges.
Lower: The comparison of the total number of price-rejects sold at a lower price than the Offer Price between the selected date ranges.
% of Lower: The percentage ratio of complete sales in sales at a lower price for comparison between the selected date ranges.
Higher: The comparison of the total number of price-rejects sold at a higher price than the Offer Price between the selected date ranges.
% of Higher: The comparison ratio of the complete sales to the sales at a higher price between the selected date ranges.
Conflict: The comparison number of price-rejected leads that weren't sold to any Buyer between the selected date ranges.
% of Conflict: The comparison ratio of complete sales to the number of unsold leads between the selected date ranges.
Not Post: The comparison of the total number of price-rejects that were not sold for the Campaign at a lower price after receiving a price-reject status between the selected date ranges.
Reject: The comparison of the total number of price-rejects where the buyer did not respond as Reject, Price-Reject, or Sold (The most common option is an error) between the selected date ranges.
Error: The comparison of the total number of errors that caused the Price-Reject between the selected date ranges.
Timeout: The comparison of the total number of timeouts between the selected date ranges.
Direct: The number of posts that were sold for the campaign’s minimum price, directly to the campaign for which the price-reject is set, but there were no post price rejects.
Repost: The number of leads that were successfully reposted to a campaign after an initial price reject, allowing for a second attempt at sale when the lead is no longer considered active. If a lead receives a price reject and does not return within its active window (5 minutes), its original "time to live" expires. If that same lead re-enters the system after this active window (5 minutes or more later), it is treated as a new entry. The repost option, if set for a campaign, specifically enables such re-entries to be posted, even if the campaign has duplicate checks enabled, because the lead previously received a price reject from that campaign.
Repost Success: The number of successful leads sold after the repost.
Repost Win Rate: The percentage ratio of the successful leads sold after the repost (the percentage ratio of the number in the “Repost Success” field to the number in the “Repost” field).
Repost TTL: The total amount that is paid by the Buyer for the reposted leads.
Double Offer: The number of posts with the double offer application. The double offer considers the following flow: the particular lead was offered to the campaign with the offer price less than the campaign’s minimum price. The Buyer has responded with a price rejection and states that he is ready to purchase the lead with a price that is less than the initially offered. The Publisher sent the lead with the reduced price, but the Buyer changed his mind one more time and offered one that is less than the reduced price. The Publisher agreed on that, and the lead was sold with the final reduced price. This multi-stage price negotiation, where the Buyer changes their desired price more than once for the same lead, is considered a double offer.
Pub Offer: The comparison of the Publisher offers between the selected date ranges.
Pub Repost: The comparison of the Publisher reposts between the selected date ranges.
PubOffer&Repost Win Rate: The ratio of the Pub Offer to the Pub Repost rates between the selected date ranges.
Immediate: The comparison of the immediate sends between the selected date ranges.

You can narrow down the search results by using the following filters:

Calendar A: Select the date range for comparison for Calendar A.
Calendar B: Select the date range for comparison for Calendar B.
Add Periods: Select the “Yes” option to add two additional calendars (the “Calendar C” and the “Calendar D” filter fields).
Current Time: Select the “Yes” option to summarize the data up to the current time for each selected date within the date range.
Show Percentage: Check the box to display the performance difference in percentage values for the selected date ranges for each of the selected data columns in the report.
Product: Select the Product from the drop-down list.
Price Reject Buyer: Select the Buyer from the drop-down list.
Price Reject Buyer Campaign: Select the Buyer Campaign from the drop-down list.
Buyer Tags: Select the Buyer Tag from the drop-down list.
Campaign Tags: Select the Campaign Tag from the drop-down list.
Publisher: Select the Publisher from the drop-down list.
Hide Offer Price: Check the box to hide the “Offer Price” field.