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      Publisher Reports: Call Summary Report

      The Call Summary report allows you to review the Publishers’ performance and revenue for every Product. You can view the report grouped by various criteria on the corresponding report tabs.

       To view the report, go to the All Reports > Publisher Reports > Call Summary section.

      The data in the report can be grouped by the following criteria:

      • Group by Publisher
      • Group by Date
      • Group by Phone Number
      • Do not Group
      • For Accounting
      • Group by Product
      • Group by Hour 
      • Group by Duration

       

      You can narrow down the search results by using the following filters:

      • Date: Enter the date range for the report.
      • Product: Select the Product.
      • Publisher Agent: Select the Publisher Agent.
      • Publisher: Select the Publisher.
      • Publisher Phone Number: Select the Publisher phone number (available in all tabs except the “For Accounting” tab).
      • Publisher Source: Select the Publisher source (available in all tabs except the “For Accounting” tab).
      • Phone Number Group: Select the phone number group.
      • Phone Number Tag: Select the phone number tag.
      • IVR: Select the IVR (available in all tabs except the “For Accounting” tab).

       

      The Call Summary report contains the following information:

      • Publisher: The name of the Publisher (available in the “Group by Publisher”, “Group by Phone Number”, “Do not Group”, and “For Accounting” tabs).
      • Date: The dates within the selected range (available in the “Group by Date” and “Do not Group” tabs). 
      • Phone Number: The particular phone number that is reserved for the Publisher (available only in the “Group by Phone Number” tab). 
      • Product: The name of the Product (available in the “Group by Phone Number”, “Do not Group”, and “Group by Product” tabs). 
      • Label: The label that is attached to the phone number (available only in the “Group by Phone Number” tab). 
      • Channel: The Publisher Channel (available only in the “Do not Group” tab). 
      • Source: The Publisher Source (available only in the “Do not Group” tab).
      • Hour: The by-hour lead volume list (e.g., 00, 01, etc.) (available only in the “Group by Hour” tab).
      • Duration: The list of call durations grouped by the specific time intervals (available only in the “Group by Duration” tab).
      • Call, %: The percentage of calls with a certain duration to the total number of calls (available only in the “Group by Duration” tab).
      • Call Count: The total number of calls.
      • Error Count: The total number of call errors.
      • Leads: The total number of leads.
      • Leads, %: The ratio of the number of incoming calls converted to leads to the total number of incoming calls.
      • Sold: The number of sold leads.
      • Sold, %: The ratio of the number of sold leads to the total number of leads.
      • Reject: The number of rejected leads.
      • Lead Hangup: The number of calls that were finished by the lead (the lead hung up the phone) (available in all tabs except the “Group by Hour” and “Group by Duration” tabs).
      • Partner Hangup: The number of calls that were finished by the Buyer (The Buyer hung up the phone) (available in all tabs except the “Group by Hour” and “Group by Duration” tabs). 
      • System Hangup: The number of calls that were finished by the system (available in all tabs except the “Group by Hour” and “Group by Duration” tabs).
      • Lead Hangup (IVR): The number of calls that were hung up during IVR routing before a Buyer was found (available in all tabs except the “Group by Hour” and “Group by Duration” tabs).
      • IVR Error: The number of rejected calls by IVR due to an error or a timeout (available in all tabs except the “Group by Hour” and “Group by Duration” tabs).
      • IVR Reject: The number of leads that were rejected based on the IVR setup (available in all tabs except the “Group by Hour” and “Group by Duration” tabs).
      • Duration: The total call duration (available in all tabs except the “Group by Duration” tab).
      • Duration (Buyer): The call duration after it was connected to the Buyer (available in all tabs except the “Group by Duration” tab).
      • Avg. Duration: The average call duration for the selected date range (available in all tabs except the “Group by Duration” tab).
      • BMC: The Buyer Minutes Cost.The cost per minute for the Buyer call (available in all tabs except the “Group by Duration” tab).
      • Ref: The Referral payment (available in all tabs except the “For Accounting” tab).
      • AGN: The Agent payment (available in all tabs except the “For Accounting” tab).
      • Pub: The Publisher's earnings.
      • ADM: Admin revenue (available in all tabs except the “For Accounting” tab).
      • TTL: Total revenue (available in all tabs except the “For Accounting” tab).
      • EPL: The Publisher earnings per lead (Publisher earnings divided by the total number of leads) (available in all tabs except the “For Accounting” tab).
      • EPC: The Publisher earnings per call (Publisher earnings divided by the total number of calls).
      • ALP: The average lead price (Publisher earnings divided by the total number of sold leads) (available in all tabs except the “For Accounting” tab).