The “Return/Adjustment Summary (Buyer)” report allows you to analyze returns by source to evaluate the effectiveness of various sources.
To view the report, go to the All Reports > Extras > Return/Adjustment Summary (Buyer) section.
The report data is separated into five tabs: Group by Buyer, Group by Date, Do not Group, Group by Campaign, and Group by Product.
You can narrow down the search results by using the following filters:
- Date: Select the date range of the report.
- Product: Select the Product.
- Buyer Agent: Select the Buyer Agent.
- Buyer: Select the Buyer.
- Buyer Campaign: Select the Buyer Campaign.
- Campaign Type: Select the Campaign Type.
- Campaign Tags: Select the Campaign Tag(s).
- Buyer Tags: Select the Buyer Tag(s).
Depending on the tab, the “Return/Adjustment Summary” list contains the following information:
- Buyer: The name of the Buyer.
- Date: The date of the adjustment/lead return.
- Product: The name of the Product.
- Campaign: The name of the Campaign.
- Post Price: The initial price of the post.
- Adj Count: The number of adjustments.
Note: Adjustments in this column count as one per lead. That means if there are a couple of adjustments done in one lead, the value would be still [1]. - Adj Amount, $: The total adjustments amount.
- Pub, $: The total Publisher’s earning amount.
Note: This column allows you to view the Publisher’s performance after the result of the adjustment. If the adjustment decreases the Publisher’s balance, the system will show the red color number in hooks. - Adj Amount Partner, $: The total revenue.
- TTL, $: The Buyer’s total revenue.
Note: This column allows you to view the Buyer’s performance after the result of the adjustment. If the adjustment decreases the Buyer’s balance, the system will show the red color number in hooks. - Ref, $: The referral payment.
- AGN, $: The agent payment.
Example:
On the X date, if the "TTL" column displays $54.60, highlighted in red color, that means the Buyer owes $54.60 in terms of adjustment. In the "Adj Amount Partner" column, the system displays the same total amount of adjustments.
On the Y date, The "TTL" column displays $129.20 in black color. That means the Buyer’s amount increases due to the adjustment. In the "Adj Amount" column, the system displays the same total amount of adjustments.
Thus in "Totals", the "TTL" column allows you to understand whether the balance of the Buyer went into minus or plus.