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Traffic flow

Find out how you can view all the unique leads posted by Publishers in our step-by-step guide to the Traffic flow section.

The Traffic Flow report allows you to view the number of unique leads posted in the system by each particular Publisher, along with a list of other Publishers who have posted the same leads.

The Traffic Flow report allows you to view the number of unique leads posted in the system by each particular Publisher, along with a list of other Publishers who have posted the same leads. You can also pinpoint the selected publisher anywhere in the chain.

To review the report, go to the Analytics and Optimization > Deep Analytics > Traffic flow section.

To generate a report, use the next filter fields:

  • Data range - the date period

  • Publisher - Publisher, whose traffic will be analyzed

  • Show funnel for - How many scenarios will be shown on the graph

The report displays 4 sections:

Traffic Funnel – This report visualizes the lead chain posted by the selected publisher by displaying the traffic funnel for the top 3-15 lead-flow scenarios.

Lead-flow scenarios - allows you to view up to 100 top lead chain scenarios in detail.

Immediate sources - shows you the immediate list of publishers as seen by the publisher you've selected, giving you greater insight into your lead-flow scenarios.

Original sources - allows you to see the publishers who originated the leads (first look), so you can analyze publisher performances in depth.

Expired Redirects

The Expired Redirects report helps you identify and analyze attempts to access Buyer redirect links after they have expired. This report provides visibility into post-sale lead activity and allows you to investigate delayed interactions, monitor traffic behavior, and troubleshoot redirect-related issues.

By reviewing expired redirect attempts, you can gain a better understanding of how leads interact with your campaigns after submission and identify potential issues affecting the user journey.

By default, redirect links remain active for 15 minutes after the lead is sold. If the lead follows the redirect link within this time, they are redirected to the Buyer’s page and are not included in this report. However, if the lead accesses the redirect link after the expiration period (up to 5 days later), the event is recorded in the Expired Redirects report.

Here’s how you can utilize this report:

  • Monitor leads that attempted to access expired buyer redirect links.
  • Analyze expired redirect activity by Product, Publisher, Channel, Source, and posting method.
  • Identify delayed lead interactions and investigate redirect expiration behavior.
  • Review revenue-related metrics associated with expired redirect activity.
  • Generate filtered reports for analysis and troubleshooting using parameters such as Lead ID, Product, Publisher, and date range.

To view the report, go to the Analytics and Optimization > Deep Analytics > Traffic Flow section, and select the “Expired Redirects” tab.

The Expired Redirects report contains the following information:

    • ID: The identification number of the lead.
    • Expired Redirect Trigger Date: Date and time when the expired redirect link was accessed.
    • Quality: Indicates the number of times the same lead has previously been recorded in the system:
      • 1st left bubble - within the last 24 hours
      • 2nd from left - within the last two weeks
      • 3rd from left - within the last 30 days
      • 4th from left - within the last 45 days
      • Sold Date: The date and time when the lead has been sold.
      • Publisher: The name of the Publisher.
      • Redirect: The Buyer and the Campaign name the lead has been sold to.
      • Publisher, $: The Publisher earnings.
      • ADM, $: Admin revenue.
      • TTL, $: Total revenue.
      • Product: The name of the Product.
      • Channel: The name of the Publisher Channel.
      • Method: The posting method for the lead. The POST method indicates that the lead was posted to the system via API, and the FORM method indicates that the lead was posted via the Phonexa form.
      • Source: The source of the Publisher.

      You can generate a detailed report using the following filters:

      • Lead ID: Enter the identification number of the lead.
      • Expired Redirect Trigger Date: Select the date range when the expired redirect link was accessed.
      • Product: Select the Product.
      • Method: Select the posting method for the lead.
      • Publisher: Select the Publisher.
      • Publisher Channel: Select the Publisher Channel.
      • Publisher Source: Select the Publisher Source.