Traffic Sources

The Traffic Sources report allows you to view detailed information about the sources associated with specific domains, get traffic analytics grouped by the source type, and observe the sources using the Urchin Tracking Modules Sequences and Pairs.

To view the report, go to the Analytics > Traffic Sources section. 

You can group the report by using the following criteria: 

• Sources

• Traffic Types

• UTM Sequence

• UTM Pairs

Sources

The Sources tab allows you to view the detailed report about the Sources that bring traffic to the Website. 

The Sources list contains the following information:

• Source: The name of the traffic source. 
• Visits: The number of Website visits. 
• Users: The number of visits from registered users on the traffic source. 
• Page views: The total number of page views. 
• % of new users: The percentage ratio of new (unique) users to existing ones. 
• Bounce rate: The percentage of visitors that leave the Website without taking action.
• Viewing depth: The average number of pages that one person viewed per visit. 
• Time on site: The average time that one user spends on the site. 

You can narrow down the search results using the following filters: 

• Date: Select the date range of the report. 
• Website: Select the Website that receives traffic. 
• Goal: Select the Goal. 

Traffic Types

The Traffic Types tab allows you to view detailed reports for the different types of traffic sources. The traffic source is an origin by which users can reach your website.

The Sources list contains the following information:

• Source: The type of Source Traffic: 
  • Direct Traffic: Traffic that does not come from a referring link (without clicking the link).
  • Search: Traffic that comes from search engines. 
  • Website: Traffic that passes through another website (other than a search engine).
  • Social: Traffic that comes from a social network and social media platforms.
  • Email: Traffic that comes from email marketing campaigns. 
• Visits: The number of Website visits. 
• Users: The number of visits from registered users on the traffic source. 
• Page views: The total number of page views. 
• % of new users: The percentage ratio of new (unique) users to existing ones. 
• Bounce rate: The percentage of visitors that leave the Website without taking action.
• Viewing depth: The average number of pages that one person viewed per visit. 
• Time on site: The average time that one user spends on the site. 

You can narrow down the search results using the following filters: 

• Date: Select the date range of the report. 
• Website: Select the Website that receives traffic. 
• Goal: Select the Goal. 

UTM Sequence

The UTM Sequence tab allows you to view detailed reports for the traffic source with the UTM sequences. Urchin Tracking Module (UTM) sequences are five variants of URL parameters used to monitor the performance of online marketing campaigns across traffic sources and publishing media. 

The UTM Sequences list contains the following information:

• UTM: The name of the Urchin Tracking Module. 
• Visits: The number of Website visits. 
• Users: The number of visits from registered users on the traffic source Domain. 
• Page views: The total number of page views. 
• % of new users: The percentage ratio of new users to existing ones. 
• Bounce rate: The percentage of visitors that leave the Website without taking action.
• Viewing depth: The average number of pages that one person viewed per visit. 
• Time on site: The average time that one user spends on the site. 

You can narrow down the search results using the following filters: 

• Date: Select the date range of the report. 
• Website: Select the Website that receives traffic. 
• Goal: Select the Goal. 
• UTM Sequence 1: Select the first UTM Sequence to be shown:
  • UTM Source: Tracks where the traffic originated from. 
  • UTM Campaign: Tracks the performance of a specific campaign.
  • UTM Medium: Tracks what type of traffic the user originated from. 
  • UTM Term: Tracks which keyword term a website user came from.
  • UTM Content: Tracks which link was clicked.
• UTM Sequence 2: Select the second UTM Sequence to be shown. (UTM Source, UTM Campaign, UTM Medium, UTM Term, UTM Content).
• UTM Sequence 3: Select the third UTM Sequence to be shown. (UTM Source, UTM Campaign, UTM Medium, UTM Term, UTM Content).
• UTM Sequence 4: Select the fourth UTM Sequence to be shown. (UTM Source, UTM Campaign, UTM Medium, UTM Term, UTM Content).
• UTM Sequence 5: Select the fifth UTM Sequence to be shown. (UTM Source, UTM Campaign, UTM Medium, UTM Term, UTM Content).

Note: All UTM Sequences should be different. 

Click the “Plus” button next to the UTM to view the next UTM Sequence. 

UTM Pairs

The UTM Pairs tab allows you to view detailed reports for the traffic source using two UTM filters.

The UTM Sequences list contains the following information:

• UTM: The name of UTM 1 and UTM 2. 
• Visits: The number of Website visits. 
• Users: The number of visits from registered users on the traffic source Domain. 
• Page views: The total number of page views. 
• % of new users: The percentage ratio of new users to existing ones. 
• Bounce rate: The percentage of visitors that leave the Website without taking action.
• Viewing depth: The average number of pages that one person viewed per visit. 
• Time on site: The average time that one user spends on the site. 

You can narrow down the search result using the following filters: 

• Date: Select the date range of the report. 
• Website: Select the Website that receives traffic. 
• Goal: Select the Goal. 
• UTM 1: Select the first UTM Sequence to be shown:
  • UTM Source: Tracks where the traffic originated from. 
  • UTM Campaign: Tracks the performance of a specific campaign.
  • UTM Medium: Tracks what type of traffic the user originated from. 
  • UTM Term: Track which keyword term a website user came from.
  • UTM Content: Track which link was clicked.
• UTM 2: Select the second UTM Sequence to be shown. (UTM Source, UTM Campaign, UTM Medium, UTM Term, UTM Content).

Note: UTM 1 and UTM 2 should be different. 

The Total and average row allows you to see the total amount of Visits, Users, and Page views, the average percentage for % of new users and Bounce rate, and the average number of Viewing depth and Time on site from all the traffic sources.