The Ping Post Product is the specific type of Product that allows you to send a portion of the lead data to all Campaigns in PingTree (ping) that consider the receiving of the response with the lead selling price and obtain the lead processing result
We have three options for the Ping Post Products available:
Regular Ping-Post Product
The Regular Ping-Post Product model works in the following way: the Publisher sends the portion of the lead data to all campaigns in PingTree (ping). The Publisher receives a response on ping with the price at which the lead can be sold. The lead will be sold at the highest price offered by any Campaign that accepts the ping. The full lead data will be sent to the Campaign offering the highest price, and that Campaign will purchase the lead.
If the Campaign rejects the particular lead, it will be offered to other Campaigns in the corresponding PingTree, but with a price that is not lower than the one promised in the previous step. If there are no other options available through the Campaign list or other Campaigns also reject this lead, the lead will be rejected.
Additionally, the full post approach may be applied during the Regular Ping-Post Product model workflow. In this case, the Publisher receives the final result of the lead selling only, without the prices that are obtained from Campaigns on the ping step.
The summarized lead processing workflow is the following:
- Publisher sends lead data: A portion of the lead data is sent to all Campaigns in the PingTree (ping).
- Campaign responses: The Campaigns respond with bids, specifying the price at which they are willing to buy the lead.
- Lead sold to the highest bidder: The lead is sold to the Campaign offering the highest price that accepts the ping.
- Full lead data sent: The full lead data is provided to the highest-bidding Campaign, and that Campaign purchases the lead.
- Rejection handling: If the highest-bidding Campaign rejects the lead, it is offered to other Campaigns at no lower than the previously promised price.
- Lead rejection: If no other Campaigns accept the lead or if all reject it, the lead is rejected.
- Full Post option: In the Regular Ping-Post Product model, the Publisher may opt to receive only the final result of the sale, without seeing the prices from the Campaigns during the ping step.
The model has the following advantages:
- Efficient Workflow: With just one Campaign buying the lead, the process is simple to manage and track.
- Optimized Revenue: The highest bid is automatically chosen, ensuring the lead is sold at the best possible price.
- Clear Outcome: Publishers receive a straightforward result, without being overwhelmed by a range of competing offers.
Smart Tree Ping Post Product V.1
The Smart Tree Ping Post Product V.1 model workflow is similar to the Regular Ping-Post but the main difference is that the lead may be purchased by several Campaigns simultaneously.
This Product model allows you to sell a lead to multiple Campaigns simultaneously with the most profitable conditions based on the “Max Sold Limit” Campaign configurations. Each Campaign created for the Smart Tree has the “Max Sold Limit” setting that identifies the maximum number of Campaigns a lead can be sold to.
When a lead enters the system, it will be pinged to all Campaigns in the Smart Tree, allowing each Campaign to respond with a bid. Then, the system will group Campaigns by “Max Sold Limit” to find the most profitable Campaign combinations based on the bids received by these Campaigns. The total number of Campaigns that can purchase the particular lead should not exceed the “Max Sold Limit” set for any given Campaign. The offer price from each Campaign in that group will be summed up into the final price for the lead and sent to the Publisher in the response. If the Publisher accepts the price received in the response, the lead will be posted to all Campaigns in this group. If any Campaign in the group rejects the lead on the post, the system will automatically look for a substitution. If a substitute combination with the same price cannot be found, the lead will be rejected.
The summarized lead processing workflow is the following:
- Ping Sent to All Campaigns: The partial lead data is sent to all Сampaigns in the Smart Tree, allowing them to respond with their bids.
- Campaign Bids Collected: Each Сampaign provides its bid for the lead.
- Campaign Grouping Based on Max Sold Limit: The system organizes campaigns according to their "Max Sold Limit," ensuring that the total number of campaigns purchasing a lead does not exceed the permitted limit.
- Identifying the Best Campaign Combination: The system evaluates the most profitable Сampaign combinations, ensuring the “Max Sold Limit” is not exceeded.
- Final Price Calculation: The total price of the lead is determined by adding up the bids from the chosen Сampaigns.
- Publisher Receives Total Offer: The Publisher receives the final total offer price for the lead based on the selected Сampaigns.
- Publisher Acceptance: If the Publisher accepts the offer, the lead is posted to all Сampaigns within the selected group.
- Handling Campaign Rejections: If any Сampaign within the selected group rejects the lead, the system will find another set of Сampaigns to maintain the same total price.
- Final Rejection: If no suitable replacement group can be found, the lead will be rejected.
The model has the following advantages:
- Expanded Revenue Potential: A lead can be sold to multiple Сampaigns, allowing for more bids and potentially higher overall revenue.
- Optimized Campaign Allocation: The “Max Sold Limit” setting ensures that leads are distributed according to the Publisher’s preferences, preventing any single campaign from receiving an excessive number of leads..
- Increased Flexibility: More Campaigns can participate in the bidding process, providing greater opportunities to sell the lead at the best possible price.
Read more about the Smart Tree Ping Post Product V.1 configuration in the following Knowledge Base article.
Smart Tree Ping Post Product V.2
The Smart Tree Ping Post Product V.2 model workflow is similar to the Smart Tree Ping Post Product V.1 but it allows Buyers to send multiple responses to the ping with different prices and Max Sold Limit values as well as allows the Publisher to choose offers to sell leads to.
The Multi-Leg Integration allows the Buyer to send a response with multiple offers (“Legs”) to the Publisher. Legs from one Buyer may have different prices and Max Sold Limit values.
Based on the Max Sold Limit value, Legs can have an “Exclusive” type (Max Sold Limit = 1) and a “Shared” type (Max Sold Limit >1).
The “Smart Leg” is an exclusive offer calculated automatically by the system that contains the best Leg combination based on the Price + Max Sold Limit.
After the ping is sent into the system, the Publisher receives responses from Buyers with different Legs. Each Leg has a unique “ID” and “Leg Name” (The end service provider company name or another unique parameter, that identifies the service provider) so the Publisher can choose offers to accept and send a post to (for the Ping Post type of posting only, during the Full Post type lead is sold automatically to the best offer).
The summarized lead processing workflow is the following:
- Lead Distribution: The lead is pinged to all Buyers in the Smart Tree, and each Buyer may respond with multiple offers, referred to as "Legs".
- Multiple Leg Responses from Buyers: Buyers respond with multiple offers, each labeled as a “Leg”. Each leg can have a different price and Max Sold Limit. The types of legs include:
- Exclusive (Max Sold Limit = 1)
- Shared (Max Sold Limit >1)
- Smart Leg Selection: The system automatically identifies the “Smart Leg”, the best possible leg combination based on the price and Max Sold Limit.
- Publisher Receives Offers: The Publisher receives a set of responses, each leg identified by a unique “Leg ID” and “Leg Name”, representing the service provider or another identifying parameter.
- Publisher Chooses Offers to Accept: The Publisher can review the available legs and select which offers to accept for the lead.
- Post the Lead: If using Ping-Post mode, the Publisher posts the lead to the chosen offers. In Full Post mode, the system automatically selects the best offer and sells the lead.
The model has the following advantages:
- Flexible Offer Structure: Buyers can submit multiple bids with different prices and Max Sold Limit settings, allowing the Publisher to pick the offer that delivers the best value.
- Customizable Deal Options: With “Exclusive” legs (Max Sold Limit = 1) and “Shared” legs (Max Sold Limit >1), the Publisher can structure deals to fit their preferences.
- Best Offer Selection: The system automatically determines the most advantageous bid (Smart Leg), ensuring the Publisher receives the highest value.
- Publisher Decision-Making Power: In Ping-Post mode, the Publisher retains full control over which offers to accept, making it easier to select the most beneficial deal.
Read more about the Smart Tree Ping Post Product V.2 set up in the following Knowledge Base article.