The Google Ads Conversions from Clicks tracking type allows you to track Call Logic conversions from clicks in the Google Ads account. Additional configurations might be required depending on the use case.
Read more about the Event Tracking feature and its configuration in the “Event Tracking (LMS / Call Logic)” Knowledge Base article.
Read more about how to set up this integration with Google in the “GCLID” Knowledge Base article.
This rule can be configured on Product and Publisher levels.
Read more about Tracking Rule setting up on the Product level in this Knowledge Base article.
Read more about Tracking Rule setting up on the Publisher level in this Knowledge Base article.
To create this tracking rule, fill in the following fields in the “Add Rule” pop-up window:
- Trigger: Select the event that triggers the action.
- [Call Logic] Lead Sold: The lead has received the “Publisher Sold” status.
- [Call Logic] Lead Rejected: The lead has received the “Publisher Rejected” status.
- Action: Select the “Google Ads Conversions from clicks” option.
Once you select the preferable event, click the “Next” button to proceed with the setup.
The “Trigger Settings” block allows you to set up additional filters for the selected event. The filter fields are optional. If no filters are set up, the action will be triggered for all the leads that fit the event trigger.
Depending on the user role, platform, and configuration level, the following filters for trigger settings are available:
- Publisher: Select the Publisher.
- Channel: Select the Channel.
- Buyer: Select the Buyer.
- Campaign: Select the Campaign.
- Pingtree: Select the Pingtree.
- Price restrictions: Select the Price restrictions (Price is greater than 0, Price is greater than a certain value, Price is greater than or equal to a certain value, Price is lower than a certain value, Price is lower than or equal to a certain value)
- Price Restriction Value: Enter the value.
The “Action Settings/Google Ads Conversions from click” block allows you to configure the action required for the rule setup:
- Customer ID: Enter the unique identification number of the customer from Google Ads. To check this number, click the “How to find” link.
- Label: Enter the label name.
- Conversion Name: Enter the name of the conversion from the Google Ads.
- Password: Enter the password for the record. To check on how to set up the password, click the “How to setup” link.
Click the “Save Rule” button to complete the rule settings.
