The Google Ads Conversions from Clicks tracking type allows you to track Call Logic conversions from clicks in the Google Ads account. Additional configurations might be required depending on the use case.
Read more about the Event Tracking feature and its configuration in the “Event Tracking (LMS / Call Logic)” Knowledge Base article.
Read more about how to set up this integration with Google in the “GCLID” Knowledge Base article.
This rule can be configured at the Product and Publisher levels.
Read more about setting up the Tracking Rule on the Product level in this Knowledge Base article.
Read more about setting up the Tracking Rule on the Publisher level in this Knowledge Base article.
Read more about the Tracking Rule setting up for the LYNX Postbacks in this Knowledge Base article.
To create this tracking rule, fill in the following fields in the “Add Rule” pop-up window:
- Trigger: Select the event that triggers the action.
- [LMS] Lead Sold: The lead is sold through the Campaign.
- [LMS] Campaign Sold: The lead was sold to the Сampaign.
- [LMS] Revenue Ping Back: The revenue pingback has been sent.
- [LMS] Publisher Earning Received: The Publisher has received earnings.
- [LMS] Disposition Updated: The Buyer Disposition has been updated.
- [Call Logic] Lead Sold: The lead was sold to the Publisher.
- [Call Logic] Lead Rejected: The lead was rejected by the Publisher.
- Action: Select the “Google Ads Conversions from clicks” option.
Once you select the preferable event, click the “Next” button to proceed with the setup.
The “Trigger Settings” block allows you to set up additional filters for the selected event. The filter fields are optional. If no filters are set up, the action will be triggered for all the leads that fit the event trigger.
Depending on the user role, platform, and configuration level, the following filters for trigger settings are available:
- Method: Select the posting method (POST, FORM).
- Publisher: Select the Publisher.
- Channel: Select the Channel.
- Source: Select the Publisher Source.
- Buyer: Select the Buyer.
- Buyer Disposition: Select the Buyer Disposition status.
- Campaign Type: Select the type of the Campaign (Redirect, Silent, ExitPage, ExitOffer, Smart tree).
- Campaign: Select the Campaign.
- Pingtree: Select the Pingtree.
- Price restrictions: Select the Price restrictions (Price is greater than 0, Price is greater than a certain value, Price is greater than or equal to a certain value, Price is lower than a certain value, Price is lower than or equal to a certain value)
- Price Restriction Value: Enter the value.
The “Action Settings/Google Ads Conversions from click” block allows you to configure the action required for the rule setup:
- Customer ID: Enter the unique identification number of the customer from Google Ads. To check this number, click the “How to find” link.
- Label (optional): Enter the label name.
- Field to Retrieve GCLID: Enter the name of the lead data filed from which the GCLID value will be retrieved. To view the list of available placeholders, click the “Show available placeholders” link.
- Field to Retrieve Conversion value: Enter the name of the field from which will be retrieved the amount of earnings or any other metric that represents the outcome value of the performed action (for example, webmasterEarnings). To view the list of available placeholders, click the “Show available placeholders” link.
- Conversion Name: Enter the name of the conversion from the Google Ads.
- Password: Enter the password for the record. To check on how to set up the password, click the “How to setup” link.
Click the “Save Rule” button to complete the rule settings.
