Postbacks

The “Postbacks” feature allows affiliates to post back specific conversion parameters to third-party services. You can set up conditions to trigger the postback for each offer separately or for different goals within one offer.

Postback is a mechanism for transmitting conversion data. For example, you can send conversion data directly to an advertising platform, an analytics system, or a third-party tracker.

To configure the postback, go to the Offers > Manage Offers section, click the “Configure” button for the offer you would like to add a postback to and select the “Postbacks” tab.

The Postbacks list contains the following information:

• ID: The unique identification number of the postback.
• Trigger: The name of the trigger.
• Trigger Settings: The combination of the general postback trigger settings for which the conversions are tracked.
• Action: The name of the action.
• Action Settings: The list of the action postback settings, such as method and URL.
• Status (Active / Disabled): The status of the postback. Note: To change the postback status, click the corresponding button and select the status in the pop-up window.
• Created At: The date and time of the postback creation.
• Author: The ID and name of the user created a postback.

To create a new postback, click the “Add Postback” button in the “Action” column and fill in the following fields:

• Trigger (Conversion Done / Conversion Reject / Conversion Pending): Select the postback trigger.
• Action: Select the action which determines the way to transfer the conversion data:
  • Ping Url: Select to send GET or POST request to the third-party server.
  • SMTP: Select to send email.
  • Send To E-delivery Contact List: Select to send to E-delivery Contact list.
  • Send to Opt Intel: Select to send to Opt Intel.
  • Trusted Form Claim: Select to send to Trusted Form Claim.
  • Facebook Conversion: Select to send data to Facebook Conversion API.
  • Twilio: Select to send outgoing SMS messages from your Twilio phone number to mobile phones.
  • Post Lead to LMS: Select to post a lead to LMS.
  • Add to DNPL: Select to Add or Delete data in the DNPL list.
  • Add to Five9 List: Select to send lead data to cloud contact center software Five9.
  • Add to Google Sheets: Select to add data to the Google Sheets.
  • Send Slack Message: Select to send a message to some Slack channel.
  • E-delivery Unsubscribe List: Select to add/remove the contact from E-delivery unsubscribe list.
  • Opt-Intel unsubscribe list: Select to add/remove contact from the Opt-Intel unsubscribe list.
  • Google Analytics: Select to send a new event to Google Analytics.

Click the “Next” button to proceed.

Fill in the following fields in the “Add Postback” pop-up window:

• Affiliate: Select the Affiliate for which the conversions are tracked, which will be one of the conditions to trigger the postback.
• Goal: Select the goal that will be one of the conditions to trigger the postback. This field is available only when the “Enable Goals” option in Offer is enabled.

Depending on the selected action, the system will require you to fill in the additional fields in this pop-up window.

Press the “Save Rule” button to complete the action.

To configure the postback, click the “Configure” button. In the pop-up window, fill in the required fields. Note: You cannot edit the postback's action.

Click the “Save Rule” button to apply changes.

To delete the postback, click the “Delete” button. In the pop-up window, type the ID of the postback and click the “Delete” button to finish. 

To duplicate the existing postback from another offer, click the “Duplicate Postback” button. In the pop-up window, select the offer and check the box next to the postback you would like to duplicate. 

Click the “Duplicate” button to confirm your intention.

Note: Affiliate users can not see postbacks created by users of another affiliate or admin.

The following conditions should be met to trigger a postback:

• The system received a new conversion that fulfills all conditions for the postback (“Affiliate”, “Conversion Status”, and “Goal”) in case it matches the postback settings.
• For each update of the “Conversion Status,” the system checks whether the postback conditions are fulfilled and triggers the postback.

You can configure postbacks individually for each offer goal using specific postback conditions. When a new conversion for a particular goal occurs, all postbacks that satisfy the conditions for that goal are triggered. 

If you remove the goal from the postback, the "Goal" condition is no longer required, and only the "Affiliate" and "Conversion status" conditions will be evaluated for new conversions. When you add the goal back, the previous postback settings related to the "Goal" are restored.