Event Tracking Type: Send to Opt Intel

The Send to Opt Intel tracking type allows you to add an email address or phone number to the existing Email Opt-out List/Phone Number Opt-out List in Opt-Intel when the selected trigger event takes place.

Read more about the Event Tracking feature and its configuration in the “Event Tracking (LMS / Call Logic)” Knowledge Base article.

Read more about the Email Opt-out Lists and their configuration in the “Email Opt-out Lists” Knowledge Base article.

Read more about the Phone Number Opt-out Lists and their configuration in the “Phone Number Opt-out Lists” Knowledge Base article.


To add a Tracking Rule, go to the System Management > Products section, select the Product from the list, and click the “Settings” button in the “Actions” column. Select the “Tracking” tab on the Product Setup page.

To create this tracking rule, fill in the following fields in the “Add Rule” pop-up window:

Trigger: Select the event that triggers the action:
  • [LMS] Lead Sold: The lead is sold through the Campaign.
  • [LMS] Lead Rejected: The lead is not accepted by any Campaign.
  • [LMS] Campaign Rejected: The Campaign has rejected the lead.
  • [LMS] Campaign Sold: The lead was sold to the Сampaign.
  • [Call Logic] Lead Sold: The lead was sold to the Publisher.
  • [Call Logic] Lead Rejected: The lead was rejected by the Publisher.
  • [Call Logic] Campaign Rejected: The Campaign has rejected the lead.
  • [Call Logic] Campaign Accepted: The Campaign has accepted the lead.
  • [Call Logic] Campaign Sold: The lead was sold to the Campaign.
  • [Call Logic] Call Recorded: The call is recorded and ready to be downloaded.
  • [Call Logic] Buyer Response: The Buyer has answered the call.

Action: Select the “Send to Opt Intel” option.

opt intel pop up newOnce you select the preferable event, click the “Next” button to proceed with the setup.

The “Trigger Settings” block allows you to set up additional filters for the selected event. The filter fields are optional. If no filters are set up, the action will be triggered for all the leads that fit the event trigger. 

Depending on the user role and platform, the following filters for trigger settings are available:

  • Method: Select the Method (POST/FORM). 
  • Publisher: Select the Publisher. 
  • Channel: Select the Channel.
  • Source: Select the Source. 
  • Buyer: Select the Buyer. 
  • Campaign: Select the Campaign. 
  • Pingtree: Select the Pingtree. 
  • Price Restrictions: Select the Price restrictions (Price is greater than 0, Price is greater than a certain value, Price is greater than or equal to a certain value, Price is lower than a certain value, Price is lower than or equal to a certain value, Price range inclusive). Note: The “Price range inclusive” value is available only for the “Lead Sold” and “Campaign Sold” triggers.
  • Price Restriction Value: Enter the price value. 
  • Min Price: Enter the minimum price value to trigger the rule by the price range (available only for the “Price range inclusive” value in the “Price Restrictions” field).
  • Max Price: Enter the maximum price value to trigger the rule by the price range (available only for the “Price range inclusive” value in the “Price Restrictions” field).

opt intel rule1 newThe “Action Settings / Send to Opt Intel” block allows you to configure the action required for the rule setup:

  • Type: Select the data type (Email/Phone).
  • Email List: Select the Email List.
  • Email: Select the placeholder to specify the email address in the lead data.
  • Phone List: Select the Phone List.
  • Phone: Select the placeholder to specify the phone number in the lead data.

Click the “Save Rule” button to confirm.

opt intel rule2 new