Looking to view and group weekly performance data? Check our quick guide to the Performance Examination section for more information.
The Performance Examination report provides a week-over-week comparison of performance across Publishers/Buyers/Campaigns, giving a clear view of how each contributes to revenue. It helps users quickly assess trends, spot irregularities, and monitor consistency over time. Whether you're managing a few or dozens of publishers/buyers/campaigns, this report simplifies performance tracking and supports better decision-making. It's especially valuable when juggling multiple publishers/buyers/campaigns.
Using this report, users can:
- Monitor which Publishers/Buyers/Campaigns are active, inactive, or declining in weekly performance.
- Detect sudden drops in revenue or activity to investigate potential issues.
- Make optimization decisions - whether to pause, scale, or refine strategies for specific Publishers/Buyers/Vampaigns based on the weekly revenue performance.
- Share performance updates with partners or internal teams.
To view the report, go to the Analytics and Optimization > Performance Tools > Performance Examination section.
The “By Publisher” tab allows you to view the report grouped by Publishers and review their weekly revenue performance for the selected period.
You can narrow down the search results by using the following filters:
- Date: Select the date range of the report.
Note: This report provides you with a week-by-week comparison. By default, each week begins on Monday and ends the following Sunday. When selecting a date range, it will be extended to start on a Monday and end on a Sunday for an accurate assessment. - Publisher Agent: Select the Publisher Agent.
- Publisher: Select the Publisher.
- Product: Select the Product.
Click the “Search” button to generate a report.
The “Buyer by Week” tab allows you to view the report grouped by Buyers and review their weekly spending performance for the selected period.
You can narrow down the search results by using the following filters:
- Date: Select the date range of the report.
Note: This report provides you with a week-by-week comparison. By default, each week begins on Monday and ends the following Sunday. When selecting a date range period, it will be extended to start on a Monday and end on a Sunday for an accurate assessment. - Buyer Agent: Select the Buyer Agent user.
- Buyer: Select the Buyer.
- Product: Select the Product.
- Campaign Tags: Select the Campaign tag. Read more about the Campaign Tags feature in this Knowledge Base article.
- Buyer Tags: Select the Buyer tag. Read more about the Buyer Tags feature in this Knowledge Base article.
Click the “Search” button to generate a report.
The “Buyer by Month” tab allows you to view the report grouped by Buyers and review their monthly spending performance for the selected period.
You can narrow down the search results by using the following filters:
- Date: Select the date range of the report.
Note: This report provides you with a monthly comparison. By default, each month begins on the 1st and ends on the last day of each month. When selecting a date range period, it will be extended to start on the 1st day and end on the last day of the month for an accurate assessment. - Buyer Agent: Select the Buyer Agent user.
- Buyer: Select the Buyer.
- Product: Select the Product.
- Campaign Tags: Select the Campaign tag. Read more about the Campaign Tags feature in this Knowledge Base article.
- Buyer Tags: Select the Buyer tag. Read more about the Buyer Tags feature in this Knowledge Base article.
- Buyer Status: Select the Buyer’s status (Active / Deleted / Disabled).
- Campaign Type: Select the Campaign’s type.
Click the “Search” button to generate a report.
The “Campaign by Week” tab allows you to view the report grouped by Campaign and review its weekly performance for the selected period.
You can narrow down the search results by using the following filters:
- Date: Select the date range of the report.
Note: This report provides you with a week-by-week comparison. By default, each week begins on Monday and ends the following Sunday. When selecting a date range period, it will be extended to start on a Monday and end on a Sunday for an accurate assessment. - Buyer Agent: Select the Buyer Agent user.
- Buyer: Select the Buyer.
- Product: Select the Product.
- Campaign: Select the Campaign.
- Campaign Tags: Select the Campaign tag. Read more about the Campaign Tags feature in this Knowledge Base article.
- Buyer Tags: Select the Buyer tag. Read more about the Buyer Tags feature in this Knowledge Base article.
Click the “Search” button to generate a report.
The “Campaign by Month” tab allows you to view the report grouped by Campaign and review its monthly performance for the selected period.
You can narrow down the search results by using the following filters:
- Date: Select the date range of the report.
Note: This report provides you with a monthly comparison. By default, each month begins on the 1st and ends on the last day of each month. When selecting a date range period, it will be extended to start on the 1st day and end on the last day of the month for an accurate assessment. - Buyer Agent: Select the Buyer Agent user.
- Buyer: Select the Buyer.
- Product: Select the Product.
- Campaign: Select the Campaign.
- Campaign Tags: Select the Campaign tag. Read more about the Campaign Tags feature in this Knowledge Base article.
- Buyer Tags: Select the Buyer tag. Read more about the Buyer Tags feature in this Knowledge Base article.
Click the “Search” button to generate a report.
