SMS Campaigns: Delivery Channels

The Delivery Channels section allows you to view the list of SMS Delivery Channels, add new, and configure existing Channels.

To view the Delivery Channels list, go to the SMS Campaigns > Settings > Delivery Channels section.

The list contains the following information:

  • ID: The unique identification number of the Channel.
  • Name: The name of the Channel.
  • Delivery Channel / ESP: The type of the Channel.
  • Created At: The date and time when the Channel was created.
  • Status: The status of the Channel (Active, Disabled, Deleted).

You can narrow down the search results by using the following filters:

  • Name: Enter the name of the Channel.
  • Delivery Channel, ESP: Select the type of the Channel (OpenMarket SMS, ZipWhip SMS, Twillio SMS, VooDoo SMS).
  • Created At: Select the date when the Channel was created.
  • Status: Select the status of the Channel (Active, Disabled, Deleted).

To create a new Channel, click the “Add Delivery Channel” button. Enter the name of the Channel in the “Name” field and click the “Add” button to complete. 

To configure the existing Channel, click the “Settings” button in the “Actions” column, and the system will redirect you to the setup page. 

The “Delivery Channel Set Up” page contains seven tabs:

Global

In the “Global” tab, you can rename the Channel in the “Name” field. 

To remove the Channel from the system, click the “Delete Channel” button. 

To validate the Channel configuration settings, click the “Validate Channel Settings” button. 

Note: A red exclamation mark will appear in the tabs that require configuration.

To change the status of the Channel, click the “Status” button.

Note: You can change the status of the Channel to “Active”, “Disabled”, or “Paused”.

You cannot change the status to “Fail Over Automation” because this is an automated status.

Integration

In the “Integration” tab, you can select a third-party service to set up the SMS distribution (OpenMarket SMS, ZipWhip SMS, Twillio SMS, VooDoo SMS). The setup instruction will be displayed under the fields.

Note: Set up the selected service to get started using the integration. 

Sender ID

In the “Sender ID” tab, you can set up a sender group that will include phone numbers for sending out the Campaign. 

The main block contains the following information about sender groups:

  • Group Name: The name of the group.
  • Sender Type: The type of the sender.
  • Sender ID(s): The unique identification number of the sender.
  • Unsubscribe List: The name of the unsubscribed list.
  • Status: The status of the group.

Click the “Add Sender Group” button to create a new sender group. Fill in the “Sender Group Name” field, select the “Sender Type” from the drop-down list and choose the unsubscribe list in the “Choose Unsubscribe List for Opt/Out” field. 

Click the “Add” button to confirm.

Click the “Keywords Setup” button in the “Actions” column to manage the keyword settings for the SMS. In the “Keyword” column, you can see a list of existing keywords for different actions in the SMS template messages. 

In the “Message Response” column, you can edit the response message on the keyword. The “Type/Action” column displays the list of available actions for the SMS.

Click the “Edit” button in the “Actions” column to edit the existing group ID. You can change the sender group name in the “Sender Group Name” field and select the status in the “Status” field. Select the unsubscribe list in the “Unsubscribe List for OptOut” field and click the “Save” button to confirm.

Click the “Manage Senders” button in the “Actions” column to configure the sender’s group settings.

The sender’s group configuration section contains the following information:

  • ID: The unique identification number of the record.
  • Sender Type: The type of the sender.
  • Sender ID: The identification number of the sender.
  • Status: The status of the group.

Click the “Add Sender ID” button to add a new sender’s group ID. Fill in the “Sender ID” field and click the “Add” button to confirm.

Click the “Edit” button in the “Action” column to edit the existing group ID. Change the ID in the “Sender ID” field and click the “Save” button to confirm.

To delete the group ID from the list, click the “Delete” button. Click the “Delete” button in the pop-up window to confirm.

You can change the group’s status and choose the default sender. Click the active button in the “Status” column to change the status. Click the active button in the “Actions” column to change the group’s status.

Speed Limitation

The “Speed Limitation” tab allows you to set a monthly delivery cap and delivery speed limitation for sending out SMS campaigns. Check the “Enable Global Speed Limitation” box and enter the required values in the “Cap Per Month” and “Speed Per Second” fields.

Note: The Enable Global Speed Limitation option will set limitations for all campaigns on the selected channel. To configure the Speed Limitation on a campaign level, go to SMS Campaigns > Campaigns, select the campaign, and click the “Configure” button in the Actions column. Select the Sending Option(s) tab, enable the Limiter, and set the limitations for the campaign.

To complete the setup process, click the “Save” button.

Failover Automation

The "Failover Automation" tab allows you to set up a calculation rate of failed messages on the specified channel. This setting allows the system to automatically switch the delivery channel (and all campaigns associated) to a new one.

The “Failover Automation” tab contains the following settings:

  • Failover Automation: Enable or disable the failover automation (Yes / No).
  • Trigger Type: Select the trigger type of the Failover Automation.

Performance Based Failover

  • Maximum % of failed messages: Enter the maximum percentage ratio of total messages sent in the past (..) hours over the number of failed sent and failed delivery messages.
  • Minimum number of failed messages: Enter the minimum percentage ratio of the total number of failed messages in the past (..) hours.
  • Failed messages within the past: Select the number of past hours to accumulate for the Failed Rate (From 1 hour to 24 hours).

Channel Switch Configuration

  • Switch Delivery Channel to: Select the active SMS delivery channels to which the system will switch once the failover automation gets triggered.
  • Sender Group: Select the sender group from the existing one.
  • Sender ID: Select the sender ID from the existing one.
  • Pause the channel for x days: Select the number of days during which the SMS channel will pause once the failover automation gets triggered. You may also choose the option to reactivate the channel manually.

Note: The paused channel will get the "Fail Over Paused" status. It could be switched to the "Active" status in two cases: 

  • Users can change the channel’s status manually in the “Global” tab.
  • The number of selected days has passed.
  • Switchover notification recipient(s) list: Enter the email address to send the failover notifications to once triggered.

To complete the setup process, click the “Save” button.

Validation Log

The “Validation Log” tab allows you to view the validation history. The “Validation Log” tab contains the following information:

  • Time: The date and time of the event.
  • Type: The type of the event (Validation Started, Validation Ended).
  • Message: Detailed information about the event.

Request Log

The “Request Log” tab shows the log entries and their duration. The “Request Log” tab contains the following information: 

  • Time: The exact time of the event request.
  • URI: Uniform Resource Identifier of the event request.
  • Duration: The duration of the event request.

Click the “View” button in the “Actions” column to view the complete information about the log.