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      Delivery Summary

      The Delivery Summary report allows you to review the deliverability statistics grouped by different time periods.

       

      To view the “Delivery summary” report, go to All Reports > Mailing Reports > Delivery Summary.

      The section contains four tabs:

      • Group by Hour.

      • Group by Date.

      • Group by Month.

      • Group by Year.

      In the “Group by Hour” tab, you can view the hourly summary breakdown.

      The block with the graph contains the following information:

      • Sent: The total number of sent emails.

      • Failed: The number of failed to send emails.

      • Delivered, %: The number of delivered emails and a percentage of sent and delivered values.

      • Soft Bounced, %: The total number of not delivered emails from all Campaigns due to email service issues and their percentage in the total number of sent emails.

      • Hard Bounced, %: The total number of not delivered emails from all Campaigns due to email address issues and their percentage of the total number of sent emails.

        • Total Opens: The total number of opened emails of all Campaigns.

      • Unique Opens, %: The total number of unique opens and the open rate.

      • Total Clicks: The total number of email link clicks.

      • Unique Clicks, %: The number of unique email link clicks and click-to-open rate (the percentage of the unique clicks and unique opens).

      • Spam Reported, %: The total number of emails that users marked as “Spam” and spam rate.

      • Unsubscribed, %: The total number of unsubscribed emails and unsubscribe rate.

      The block with the report contains the following information:

      • Hour: The hour intervals.

      • Campaigns: The number of Campaigns.

      • Sent: The total number of sent emails.

      • Failed: The number of failed to send emails.

      • Delivered, %: The number of delivered emails and a percentage of sent and delivered values.

      • Soft Bounced, %: The total number of not delivered emails from all Campaigns due to email service issues and their percentage in the total number of sent emails.

      • Hard Bounced, %: The total number of not delivered emails from all Campaigns due to email address issues and their percentage of the total number of sent emails.

      • Total Opens: The total number of opened emails of all Campaigns.

      • Unique Opens, %: The total number of unique opens and the open rate.

      • Total Clicks: The total number of email link clicks.

      • Unique Clicks, %: The number of unique email link clicks and click-to-open rate (the percentage of the unique clicks and unique opens).

      • Clicks Through, %: The percentage of the unique clicks and the total number of the delivered emails.

      • Spam Reported, %: The total number of emails that users marked as “Spam” and spam rate.

      • Unsubscribed, %: The total number of unsubscribed emails and unsubscribe rate.

      You can narrow down the search results by using the following filters:

      • Date: Select the date range for the report.

      • Campaign: Select the Campaign.

      • Campaign Label: Select the Campaign label.

      In the “Group by Date” tab, you can view the daily summary breakdown. You can narrow down the search results by using the following filters:

      • Date: Select the date range for the report.

      • Campaign: Select the Campaign from the existing one.

      • Campaign Label: Select the Campaign label from the existing one.

      To view the detailed information for a certain date, click the “Detail” button in the “Actions” column. In the “Statistics for MM/DD/YYYY” pop-up window, you will see the detailed breakdown for that date. In the “Campaign” column use the following buttons to go to the corresponding reports:

      • Statistics by Platform redirects to the Recipient Summary report > Group by Platform tab.

      • Statistics by Browser redirects to the Recipient Summary report > Group by Browser tab.

      • Statistics by Country redirects to the Geolocation Summary report > Group by Country tab.

      • Statistics by Region redirects to the Geolocation Summary report > Group by Region tab.

      • Statistics by City redirects to the Geolocation Summary report > Group by City tab.

      • Statistics by Template redirects to the Campaign Summary report > Group by Template tab.

      • Statistics by Channel redirects to the Campaign Summary report > Group by Channel tab.

      In the “Group by Month” tab, you can view the monthly summary breakdown. You can narrow down the search results by using the following filters:

      • Year: Select the date range for the report.

      • Month: Select the month.

      • Campaign: Select the Campaign.

      • Campaign Label: Select the Campaign label.

      In the “Group by Year” tab, you can see the annual summary breakdown. You can narrow down the search results by using the following filters:

      • Year: Select the date range for the report.

      • Campaign: Select the Campaign.

      • Campaign Label: Select the Campaign label.