LYNX Payout

The Payout is the amount you pay to affiliates.

The Revenue is the amount you get from the advertiser of the offer.

To set the payout settings go to the Offers > Manage Offers section, select the appropriate offer and click the “Configure” button. If the"Enable Goals" feature on the Offer Setup page is disabled, go to the “Payout” tab. If "Enable Goals" is enabled, go to the "Goals" tab, and select the "Configure" button. You will be redirected to the Goal Setup page. Select the “Payout” tab to customize payouts.

If you currently do not have an Offer, read how to create one in this Knowledge Base article.

Fill in the following fields on the Payout Setup page:

• Type: Choose the payout type:

  • Cost per Conversion (CPA) also known as Cost per Action: The amount of income that an affiliate earns for a successful conversion (or similar action).

  • Percentage of Sale (PSV): The Percentage amount an affiliate earns of total sales from conversions.

  • Cost per Conversion plus % per Sale (CPAS): Both of the above combined.

  • Percentage of Revenue (PRV): The percentage of the revenue, received by the owner of the system.

  • Cost per Conversion plus % per Revenue (CPAR): Both CPA and CPR combined.

• Method: Choose the payout method (Default, Tiered by Groups, Payout Groups).

  • The Default method means that each type of payment corresponds to a certain amount paid to all Affiliates.

  • The Tiered by Groups method implies that Affiliates have been divided into groups, and each group is assigned its own amount of payments.
    To create a new group, go to the Affiliates > Groups section and click the “+ New” button.

  • The Payout Groups method implies that some Affiliates are divided into groups following certain rules and each group is assigned its own amount of payments, and those who are not in the group are assigned payments according to the Default method.
    To create a new rule, go to the Affiliates > Rules section and click the “+ New” button.

Read more about Payout Tiers in this Knowledge Base article.

Read more about Payout & Revenue Groups in this Knowledge Base article.

• Payout per click/conversion / thousand impressions/percent per sale /payout per conversion and percent payout per sale: Fill in the amount paid to the affiliate per click/conversion/thousand impressions/the percentage of sale per conversion/the amount per conversion and the percentage of sale per conversion paid to affiliates.

Revenue

To set the revenue settings go to the Offers > Manage Offers section, select the appropriate offer and click the “Configure” button. If the "Enable Goals" feature on the Offer Setup page is disabled, go to the “Revenue” tab. If the "Enable Goals" feature is enabled, go to the "Goals" tab, select the "Configure" button. You will be redirected to the Goal Setup page. Select the “Revenue” tab to customize revenue.

Fill in the following fields on the revenue setup page:

• Type: Choose the revenue type:

  • Revenue per Conversion (RPA) also known as Revenue per Action: The amount you get for a successful conversion from an Advertiser.

  • Revenue per Sale (RPS): The percentage you earn from total sales from the conversions.

  • Revenue per Conversion plus Revenue per Sale (RPAS): Both of the above combined.

  • Revenue per Click (RPC): The amount you earn for a unique click from an Advertiser.

  • Revenue per Thousand Impressions (RPI): The amount you earn for every 1,000 impressions from an Advertiser.

• Method: Choose the payout method from the drop-down menu (Default, Tiered by Groups, Revenue Groups).

  • The Default method means that each type of payment corresponds to a certain amount paid by all Advertisers.

  • The Tiered by Groups method implies that Advertisers have been divided into groups, and each group is assigned its own amount of revenue paid by Advertisers.
    To create a new group, go to the Affiliates > Groups section and click the “+ New” button.

  • The Revenue Groups method implies that some Advertisers are divided into groups following certain rules and each group is assigned its own amount of revenue paid by Advertisers , and those who are not in the group are assigned payments according to the Default method.
    To create a new rule, go to the Affiliates > Rules section and click the “+ New” button.

• Revenue per click/conversion/thousand impressions/percent per sale/revenue per conversion and percent revenue per sale: Fill in the amount you earn from Advertiser per click/conversion/thousand impressions/The percentage of sale per conversion/The amount per conversion and The percentage of sale per conversion from Advertiser.

Note that, for most offers, the types of payouts and revenues will have the same metric (an offer will have RPC and CPC set). However, you can create an offer with different types of revenue and payouts.

Example:

An offer that collects revenue per impression but pays affiliates at cost per sale (CPS).

Note: After setting up the payout and revenue double-check the settings to avoid unnecessary consequences which can be the case of losing your profit.