Publisher Report: Performance Summary

Find out how you can review or monitor publisher performance and revenue in our guide to Publisher Report: Performance Summary.

The Publisher Performance Summary report allows you to track the Publisher revenue and monitor performance for every product.

To view the report, go to the All Reports > Publisher Reports > Performance Summary section.

The Performance Summary report contains the following information:

Publisher: The name of the Publisher.

Publisher Tags: The tags of the Publisher.
Pings: The number of pings (LMS Ping Post products only).
Pings Accepted: The number of accepted pings (LMS Ping Post products only).

Post (LMS only): The number of posts.
Lead: The number of leads.
Sold: The number of sold leads.
Reject: The number of rejected leads.
Redirect (LMS only): The number of redirects. In addition, the ratio of redirects to sold leads is shown in parentheses, for example, 1(100%).
Consent (Call Logic only): The number of collected voice consents.

Dup (1/14/30/45 days), %: The duplicate percentage in one, 14, 30, and 45 days.
Duration (Call Logic only): The total call duration.

Duration (Buyer) (Call Logic only): The call duration after it was connected to the Buyer.
Avg. Duration (Call Logic only): The average call duration for the selected date range.
Cons. Payout (Call Logic only): The total amount of payout for consent.
EPL: The Publisher earnings per lead (Publisher earnings divided by the total number of leads).
ALP: The average lead price (Publisher earnings divided by the total number of sold leads).
Pub: The Publisher earnings.
ADM: Admin revenue (ADM = TTL - PUB - REF - AGN).
TTL: Total revenue.
Ref: The Referral payment.
AGN: The Agent payment.
Date (Group by Date tab): The dates within the selected range.
Product (Group by Product tab): The name of the Product.
Channel (LMS only): The Publisher Channel.
Channel Label (LMS only): The Publisher channel label.
Source (LMS only): The Publisher source.
Avg. Duration (Buyer) (Call Logic only): The average call duration after it was connected to the Buyer.
Publisher Phone Number (Call Logic only): Reserved phone number for the Publisher.
Hour (Group by Hour tab): The hour range 00-23.
Phone Number Label (Call Logic only): The phone number label.
ID: The Publisher’s unique identification number.
# Of Hold Days: The publisher payout hold period.
State (LMS only): The US state code.
Ping Tree: The Ping Tree title.
Rev-Share, %: The Rev-Share percentage.
Phone Number Tag (Call Logic only): The list of phone number tags.
Read more about the Phone Number Tags in this Knowledge Base article.
Phone Number Group (Call Logic only): The list of phone number groups.
Read more about the Phone Number Groups in this Knowledge Base article.
Converted: The number of purchased leads with the “Converted” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.
Bad Contact: The number of purchased leads with the “Bad Contact” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.
Never Applied: The number of purchased leads with the “Never Applied” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.
Withdrawn: The number of purchased leads with the “Withdrawn” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.
Pending: The number of purchased leads with the “Pending” disposition status assigned by the Buyer. Select the “Show Lead Quality/Disposition” checkbox to see this column.
Publisher Adj.: The Publisher earnings adjustment amount. Select the “Show Price Adjustment” checkbox to see this column.
ADM Adj.: Admin revenue adjustment amount. Select the “Show Price Adjustment” checkbox to see this column.
TTL Adj.: Total revenue adjustment amount. Select the “Show Price Adjustment” checkbox to see this column.
iClear Reject Global: The number of rejected leads by iClear configuration.
iClear Reject Rules: The number of rules that have been set up for the specific Publisher.

You can add custom columns to the report by clicking the “Add New Column” button. Read more about how to create custom columns and how to manage them in this Knowledge Base article.

You can narrow down the search results by using the following filters:

Date: Select the date range for the report.
Product: Select the Product.
Publisher Agent: Select the Publisher Agent.
Publisher: Select the Publisher.
Publisher Label: Select the Publisher Label.
Publisher Phone Number: Select the reserved phone number of the Publisher.
Publisher Source: Select the Publisher Source.
Channel Label: Select the Channel Label.
Phone Number Group: Select the Phone Number Group.
Phone Number Tag: Select the Phone Number Tag.
Publisher Tags: Select the Publisher Tag.
Show Media Buy (checkbox): Check the box to track the efficiency of your advertising budget.
Show Lead Quality/Disposition (checkbox): Check the box to show the lead quality/disposition.
Show Price Adjustment (checkbox): Check the box to show the price adjustment.
Ping Tree: Select the Ping Tree.
Method (LMS only): Select the post/form method.
Publisher Channel (LMS only): Select the Publisher Channel.
State (LMS only): Select the state.

You can view the report grouped by the following criteria:

For Call Logic:

Group by Publisher
Group by Date
Do Not Group
Group by Hour
Group by Phone Number
Group by Source
For Accounting
Group by Ping Tree
Group by Product
Group by Phone Number Tag
Group by Phone Number Group

For LMS Sync:

Group by Publisher
Group by Date
Do Not Group
Group by Hour
Group by Channel
Group by Channel Label
Group by Source
For Accounting
Group by State
Publisher by State
Group by Ping Tree
Group by Product

Click the "Export" button and select "Current Page to CSV" to export the current page to CSV or "All Pages to CSV" to export all pages to CSV.

To create a scheduled reporting export request, select the “Scheduled Export” option. Enter the export name in the “Export Name” field in the pop-up window.

Select the number of weeks or months for the repeat period, select the day and time to start export, and enter recipient emails in the “Export Recipient Emails (comma separated)” field. Click the “Add” button to complete the action.

Read more about the Scheduled Report Export in this Knowledge Base article.